Global Amazon and Marketing lead for the e-Business function responsible for the end to end strategy and execution of all Content and Media activities, supporting markets to ensure e-commerce is embedded into the business, driving the ecom formula (traffic and conversion) to our e-platforms

Responsible for the development and deployment of the ENA Digital Strategy to understand the Connected Consumer Journey across the Paid, Earned, Owned digital eco-system, helping RB close the gap between research, media and purchase by qualifying new scalable digital/data capabilities that meet brand objectives, as well as driving media effectiveness and sales. Alongside this I provide agency management and brand consultancy to the wider marketing teams feeding into the strategy, planning and activation of campaigns to ensure we have the most optimal plans to meet our business objectives.

Responsible for the on-going development and deployment of the UK on-line/etail strategy ensuring RB is maximising opportunities within this channel, building strong retailer partnerships to unlock incremental opportunities, growing ahead of the category/competition and to optimise digital media activities. Account Management responsibilities for total Pure Play Marketplace e.g. Amazon, ebayEstablished T2T Retail/Media relationship, FY Media Plans and full operational processes for Amazon in 2013 delivering exponential growth YOY. 3 Year Amazon JBP strategy created behind 3 key building blocks aligned to our total on-line UK strategy driving key big bet on-line brands, Amazon initiatives (Subscribe & Save) and key marketplace metrics (Content, Reviews, Search).Project Lead for the RB ‘Direct to Consumer’ marketplace launch responsible for the development and implementation of the full end to end process. This included Senior Stakeholder alignment, P&L scoping, Partners selection (API/Logistics), Store Design/Content creation and the on going management/strategy. E-tail Shopper Marketing responsibility creating on-line specific 4P LSM’s for key Health and Personal Care brands to support business planning, as well supporting Brick Account Teams as required with insights and recommendations to drive the category/channel further.

Shopper Marketing Team - United Biscuits/RMF PrintKey Achievements:-Shopper Marketing Lead for the On-line/Digital Strategy Project for UB – Reviewing current market performance, shopper research and identifying key opportunities to create a robust strategy direction for business going forward.-Digital Proposal outlined the role of Digital/On-line to support NPD, Embed, Loyalty and Awareness to ensure UB has Best in Class Execution and fair share of market. -Retailer On-line Activation Documents created giving clear direction on investment mechanics per objective (e.g. NPD, Range Extension, Events).-Developed category-leading strategies enhancing our retailer on-line presence (Tesco, Waitrose) outside of our category pages through Product Link-ups (e.g. Cheese/Crackers), Occasionality Brand Hub’s and Event Pages to drive incremental sales and awareness to the Shopper. ·Scoping/Executing further Digital Opportunities for UB including, QR campaigns, SEO/EDM campaigns for Christmas, Digital Sampling 6 sheets & 'Add to Basket' Technology ·Implemented key enhancements to improve our on-line presence resulting in 100% range listings, category driven multi product imagery & bespoke on-line product content to enhance the awareness and engagement to the Shopper. -Supporting the SM Managers execute our key Marketing Events in-store/on-line, with our agencies. Working on Shopper Research, Experiential Sampling and On-line Campaign’s resulting in +30% incremental sales uplift.-Managed the Internal Brand Plans Trade Sell conference for Category/Shopper Marketing bringing our 2013 plans, linked to our Category drivers and Brands to support sells into the Trade.-Developed a POS ROI Profitability model ratified by the Senior Stakeholders allowing us to analyse project effectiveness and support future planning to the business.-Delivered over 100k display POS units YTD, across 131 projects, achieving material savings of over £200k YOY to the business.

Day-to-Day Account Management role responsible for the operations and delivery of a variety of leasing financial solutions and services to a large portfolio of customers for LeasePlan UK Ltd, one of the largest leasing providers worldwide.As part of my development I am also now working a day or so a week in the Marketing Team on various projects including Event management, E-communications, Direct Mail, Web Migration and Content Management, PR business awareness and other Marketing Activities.

Responsible for the overall operations of the Academy Conference Suite facilities which included 10 individual conference rooms with a capacity for over 500 people.

Responsible for the financial and operational performance of the 100 cover Junction Restaurant at the Holiday Inn High Wycombe.