Mark Bowen Email & Phone Number

Atlanta, Ga, Us

Hearth & Gable Group purchases, improves, and resells homes, condominiums and other properties in the Atlanta metro area. We offer a range of solutions that help homeowners who have unique selling challenges. Home Owner Association (HOA) presidents and board members love to recommend us to their residents that need to sell because the care and quality we put into our renovations improves surrounding property values and attracts buyers who take pride in their home and community. My key responsibilities include assisting with project oversight, promoting our services, and helping our team identify and communicate with potential home sellers and buyers.

Alpharetta, Georgia, Us

Responsible for all market and internal communication programs to support Clear Harbor's "strategy and brand mirroring" approach to customer care: - Led the creation of Clear Harbor’s brand identity assets and market messaging for customer care BPO space.- Successfully secured five new contracts with major client brands through strategic presentations and proposals.- Developed all sales and marketing content, including web, collateral, sales presentations, and social media.- Oversaw comprehensive communications and graphics, including campaigns, PR, and industry events.- Produced engaging internal communications and video content for associates in international locations.- Implemented internal programs and technology to drive employee engagement in a remote work environment.- Provided creative guidance for client brand reflection in all customer care facilities (2,500+ employees).

Lexington, Kentucky, Us

Established ongoing dialogue with key analysts (Gartner, KLAS, Advisory Board, IHS, Frost & Sullivan, etc.), consultants, industry associations (CHIME, HIMSS), editors and other influencers: - Cultivated strong relationships with key industry analysts, consultants, editors, and other influencers.- Developed and executed successful influencer briefings and focus groups to strengthen go-to-market strategy. - Amplified Lexmark’s presence in analyst reports, vendor performance sites, and industry publications.- Increased market exposure through well-crafted news releases and editorial content.- Drove social media following growth and generated valuable sales leads through thought leadership content.

- Revamped brand/web presence strategy, elevating visibility for medical image management solutions.- Empowered sales teams with targeted collateral and presentations for 60% improvement in buyer engagement. - Established Acuo SMEs as industry thought leaders through strategic content distribution.- Boosted market awareness of Acuo's value proposition through impactful advertising campaigns.- Orchestrated tradeshow strategies that led to a 65% increase in sales contracts signed during events. - Helped position the company as an attractive acquisition candidate(Acuo was acquired by Lexmark Healthcare-Perceptive Software in 2013 where I transitioned to Influence Marketing Strategist role).

Birmingham, Al, Us

Marketing consultant accomplishments:- Generated $1M in revenue through strategic consulting engagements with health IT vendors and other firms.- Provided market positioning strategy, brand identity packages, web and social media strategy, sales pitch decks, collateral packages, and full outsourcing of marketing programs and deliverables to diverse clients.Marketing director accomplishments: - Orchestrated integrated marketing campaigns resulting in increased sales leads and sales effectiveness. - Achieved 500+ new sales leads through regional marketing events, earning ComFrame a "Marketing Excellence Award" at Microsoft's Worldwide Partner Conference.- Revitalized branding, web presence and marketing deliverables, leading to contracts and pipeline that positioned ComFrame as a viable acquisition candidate (ComFrame was acquired by NWN in January 2011).

Windsor, Connecticut, Us

- Developed and promoted a health IT webinar series that generated over 500 new sales leads, resulting in $4M in new license sales for the Johns Hopkins ACG software.- Produced a daily flow of health insurance plan and physician practice leads for sales follow-up through a comprehensive lead generation program, including oversight of a six-person in-house demand generation team.- Improved sales efficiency and account knowledge management through implementation of a multi-user sales force automation system, executive and sales end-user training, sales reporting, and analysis.- Produced and promoted a high-end, annual conference targeted at senior healthcare execs, positioning CSC Healthcare Systems as an industry thought leader and generating over 300 new large-account sales prospects.- Generated leads at healthcare and IT industry tradeshows and sponsored events using highly-targeted direct marketing campaigns.