Mark Brannock Email & Phone Number

New York, United States

New York, New York, Us

New York, New York, Us

• Build out Madhives marketplace quality organization, including developing and documenting processes, best practices, client facing reports, and internal resources• Collaborate with our inventory, verification, and data partners on the topics of quality andperformance• Work closely with internal teams (e.g. business development, client services, marketing, product,and engineering) on marketplace quality, data, and privacy initiatives• Lead efforts to onboard new inventory partners, monitor business performance, and ensureclients' needs are addressed• Subject matter expert on all things related to inventory quality, data utilization, privacy,and transparency

SpotX is now a part of MagniteI managed the Agency Client Services Team at Magnite after the merger from SpotX. I ran day to day operations for our operations team and worked directly with Brands, Agencies, DSPs, and Holding Companies to successfully manage advertising campaigns across the Magnite platform. I was responsible for leading conversation with new & existing clients regarding current and upcoming campaign needs. I was also responsible for ensuring the successful management, development, execution and tracking of portfolio growth and management plans of assigned portfolios including management of client relationships and coaching of team members. As Manager I was also involved in various tasks including client billing, troubleshooting, new business calls and working with compliance audits.

Denver, Co, Us

Promoted to Manager, Demand OperationsCurrently Overseeing the Client Development team working directly with Brands, Agencies, DSPs, Trade Desks to successfully manage online video ad campaigns across the SpotX platform. As part of the Client Services team, the Client Development team focuses on partnering with Sales and Ad Operations to manage a portfolio of accounts to achieve team and company goals. The Manager is responsible for ensuring the successful management, development, execution and tracking of portfolio growth and management plans of assigned portfolios including management of client relationships and coaching of team members.Essential Job Functions:-Oversees the successful management, development, execution, and tracking of specific and strategic plans to grow and manage a portfolio of clients across multiple portfolios.-Coaches and assists team on achieving specific portfolio goals and objectives to drive continued growth.-Manage and track preferred partner agreements on assigned portfolios.-Collaborates with Sales to ensure client relationships and campaigns are managed at the highest level.-Collaborates with other SpotX leads to achieving team and company goals.-Monitors revenue tracking and pipeline and manages progress towards the team and company goals.-Acts as a subject matter expert and coaches and trains team members on assigned portfolios. Includes but is not limited to best practices, product knowledge, tools, and data analysis.-Strategically identifies opportunities for growth through leveraging analysis and data and coaches team members in this process.-Assists in developing Quarterly Business Reviews and ensures all deliverables are up to the required quality standards.-Attends and/or coaches staff on strategic client meetings and in market presence-Works with DSPs such as DV360, TTD, Adobe, and Centro and specializes in troubleshooting

Denver, Co, Us

Promoted to Senior Account Manager

Denver, Co, Us

Account Manager, Demand OperationsWorks directly with Brands, Agencies, DSPs, and Trade Desks to successfully manage online video ad campaigns across the SpotX platform.Collaborates with Demand Facilitation to manage client relationships and their campaigns, in order to achieve team and SpotX company goals.Responsible for leading conversation with existing clients regarding current and upcoming campaign needs. This includes, but is not limited to - supply activation, troubleshooting, deal ID activation, performance optimizationsWorks with Platform Services on monetization strategies for strategic platform partner accounts.Identifies opportunities for existing account growth through leveraging analysis and data.Works closely with the AdOps team to ensure the successful execution of all campaigns.Initiates, sets up and conducts in-market meetings and QBRs with strategic clients in collaboration with Demand Facilitation.Monitors revenue tracking and manages progress towards team and SpotX company goals.

Denver, Co, Us

Demand Operations works directly with both our supply publishers and demand buyers/bidders to successfully manage online video ad campaigns across the SpotX Marketplace & Platform.Duties and Responsibilities:- Major Focus on Deals, Curated Marketplaces and Private Marketplaces for DSPs, Agencies and Trading Desks -Update daily reporting for internal and external stakeholders detailing impression volumes, pricing, bid activity, inventory availability and other key metrics as identified- Launch Deal IDs and focus on analysis and reporting to ensure successful campaigns- Focus on curated marketplaces and deal partnerships- Manage Subexchange deals and revenue for DSPs- Fulfill internal and external requests for custom reports- Maintain internal knowledge bases detailing internal processes, partner profiles and competitive intelligence- Maintain and update internal database to track booked revenue- Trafficking of new deals and campaigns for a multitude of clients- Support inventory requests, fulfilling via collaboration with Supply Ops- Provide input to shape SpotX operational processes

Denver, Co, Us

Responsible for day-to-day oversight of a book of business of publisher clients. The position will manage the client relationship, through the life of the client life-cycle: pre-sales support, upon go-live, and ongoing account growth. Through active engagement, the Account Manager will drive value and knowledge to accounts through customer support, optimization, data analysis and other value added services. The position is knowledgable in the online ad industry with demonstrated success in driving revenue optimizations for different publisher accounts. They collaborate with a cross-functional team in Demand Management and work in tandem with Ad Operations to ensure value driven success for all accounts. Current focus on Mobile Technologies including giving publishers the ability to monetize in-app and mobile web traffic.Responsibilities include:- Full responsibility for retention rate, customer satisfaction, organic growth, inside sales and preparing the publisher for platform usage and sales. - Managing day-to-day contact with publisher clients to deliver value on the accounts through developing strong relationships, revenue lift and consultation.- Deeply immersed in the inventory and revenue data, and quick to understand the implications of real time data in an advertising spectrum-Focused on using the dynamic competition engine to improve fill rates, CPM and third party buyers performance

Denver, Co, Us

The Ad Operations Manager is responsible for the technical implementation, optimization and troubleshooting of advertising campaigns. The position works closely with our sales and account management team to increase revenue. The position includes ad reporting, client management services and technical troubleshooting and implementation of ad campaigns. The Account Coordinator works to improve the revenue and performance of publishers accounts as well as help the organic growth within the company. RESPONSIBILITIES:- Launching video, display and mobile advertising campaigns on a timely basis- Yield Optimization and Data Analytics- Onboarding new publishers/partners into Altitude's network- Review media plans, ad specs / requirements, to ensure creative acceptance.- Support the overall delivery of campaigns by ensuring timely trafficking of campaigns, performance optimization, troubleshooting and reporting. (Entails campaign set up and trafficking according to campaign requirements. Trafficking occurs on websites, ad platforms and mobile platforms.)- Client facing services including technical support and implementation of video, display and mobile advertising tags - Optimizing digital advertising accounts to ensure premium performance and profit- Set up and manage third-party tracking (generating tracking code/UTM parameters).- Customer relationship management expert (CRM)- Implementation of mobile technology including IOS, Android, HTML 5

Amsterdam, North Holland, Nl

- Proofreads, creates, and edits content/images for different client’s websites all over the U.S.- Managed a digital design team and worked directly with team to ensure websites and ad campaigns were executed to the highest standard and client’s desire- Utilizes different web based content management systems to create and customize websites- Performs work quality assessments and feedback, to ensure highest quality standards- Creates strategic marketing campaign and manages social media campaigns for a variety of clients including, Facebook, Twitter, Yelp, LinkedIn, YouTube, and Google+.- Works optimizing SEO/SEM, MetaData and Keywords for websites, mobile, images and videos.- Works with a wide range of clients on a day to day basis to ensure many different jobs and projects are completed in a timely manner.- Currently pursuing my Google Adwords Certification and learning Adobe Creative Suite- Was the Office IT ManagerSpecific Responsibilities also include:- Managed a team of 15 copywriters and graphic artists to create digital content for small businesses- Oversaw the production schedule for 150 new websites per week - Worked with web development and SEO tools including DudaOne, Sitemaker, Google Webmaster and Hootsuite- Work with team to ensure all work functions are performed as per requirements- Maintain deadlines and quality as per service-level-agreements and standards- Customer relationship management (CRM) including SalesForce

Denver, Colorado, Us

I ran all the social media and advertising platforms for the restaurant chain including Facebook, Instagram, Twitter, Google and Yelp. I was responsible for implementing and creating specific marketing and advertising campaigns. One of our biggest goals was brand implementation and I helped launch a new advertising plan used in all store locations. I created Google+ and Google Map platforms for the restaurant group including store 360 view. I was also in charge of SEO/SEM while utilizing Google AdWords to ensure the stores social media presence was cutting edge. I was involved with sales in the store and expanding the image of the restaurant chain throughout Colorado. This started out a college internship and expanded into a full time job once I graduated.