As the Founder and Managing Director of Desert In Bloom Cosmetics Lab focusing on the development of new skincare products in the Science-based, High Performance, Clean, Sustainable market segment for Indie Beauty Brands, Dermatologists & Beauty Entrepreneurs. We develop Clean Beauty Standards compliant formulas including Credo Clean, Clean At Sephora, Ulta Conscious Beauty, Walmart Clean, Target Clean, Whole Foods, FDA Organic, ECOcert and Cruelty-Free. Highly functional, Skinminalist formulations for sensitive skin, baby care and pet care including OTC product development. Author of the Cosmetic Chemist Skincare Blog featured by Blog.Feedspot as one of the 30 Best Cosmetic Chemist Blogs and Websites. We have developed over 500 skincare and beauty products some of which have been awarded "Best Of" by various Beauty organizations. I have also served as a member of the Board of Directors of several Venture Capital-backed startups.