Mark Bulger Email & Phone Number

Cincinnati, Oh, Us

Cincinnati Metropolitan Area

Built and led 50+ marketing professional team on global, multi-million dollar campaigns across creative, content, staff augmentation, and research vendors, while coordinating with senior management across strategy, sales, marketing, product, and finance. Key highlights: Enhanced annual campaign planning process to leverage business performance data from Customer Relationship Management (CRM) and Marketing automation systems to drive decisions for new campaigns and programsPlanned and delivered 50+ strategic GTM campaigns annually that prioritized operational priorities for customer acquisition, growth, and retention to achieve revenue engine goals rolled up globally to $10s of millions per campaignImproved campaign content delivery times 50% by enabling marketing engines to scale to cover 10+ industry verticals, hundreds of product portfolio elements, and influence 70%+ of the sales pipelineConstructed campaign model to support business strategy shift to grow SaaS revenues from 2% to 40%+ with SaaS business growth 5X+ in contribution to recurring revenue on business growth of 30%+ in 2 years. Increased customer engagement (click through rate (CTR) and call to action (CTA)) 5X and traffic 10X by managing collaboration of web development, marketing execution, and User Experience (UX) teams on search engine optimization (SEO) and engagement designProduced a Trust Center website to provide customers with transparency and assurance that data was secure and protected in Siemens Cloud by outlining Siemens’ commitment to security and compliance

Cincinnati, Oh

Led a team of 10+ engineers supporting Demand Generation and PreSales Engineer activities with 20+ standard demo environments and 50+ customer-based data for 800+ global internal and partner presales engineers following a standardized demo kit. Key highlights:Reduced standard integrated multi-product (CAD, CAE, CAM, PLM, MPM) demo environment preparation time for PreSales specific use from weeks with local virtual machines to less than 4 hours with a cloud hosted solutionEstablished customer demo data management process to avoid intellectual property (IP) issues by collaborating with Legal which reduced confirming demo data viability time from 4-6 weeks to under 10 minutes while increasing data confidence Constructed technical content governance process for annual customer user conferences of 150+ breakouts and key solutions expo attended by 1000s by coordinating across marketing events, external event vendors, product marketing, and customer advisory councils

Cincinnati, Oh

Key area of focus will be to continue to improve sales effectiveness and efficiency and to drive alignment between sales, presales and services. Support and lead global presales initiatives and global campaigns. Mark will also be assigned special projects for global sales operations including benchmarking and aligning the new organizations into the company.

Tokyo, Japan

Directed 15+ engineers and consultants to increase effectiveness of software demonstrations delivered and consulting activity to drive multi-million dollar software and services deals. Key highlights: Created the first certification program for Presales and Process Consultants in the region to scale knowledge across Asia and structure development of teams, mentoring 200+ presales engineers and 50+ process consultants to certificationEstablished first $100M+ project management office (PMO) of 100+ people for a 4-year contract with a large Japanese Automotive OEM by collaborating with the customer, executives, Sales, Product, Service, service partners, and support teamsMaintained service margins above 25% and software revenue from carve outs while developing new proposal process, training, and service contracts to comply with Sarbanes-Oxley regulation (SOX) by collaborating with Sales, Service, Legal, and Finance

Tokyo, Japan

Devised IT technical guidance and recommendations related to the implementation and production usage of the SDRC product portfolio. Key highlights:Advanced PLM areas of CAD automation, best practice consultation, product data management (PDM) implementation, system and network performance tuning, and enterprise system integration consultationsEngineered CAD process automation for specific business applications in major accounts: Nissan, Honda Engineering, Mazda, Toyota, and Sony; resulting in customer engineering productivity improvements from 20-80%

Cincinnati, Oh

Reinforced CAD/CAE and PDM technology products through Product and Tool Development, Hotline Support, Documentation, Training, CAD Migration, and Major Customer Support. Key highlights:Created automation tools and other product development features in Unix, C++, C, Perl, Fortran, and Windows scripts for UNIX, VAX, Mainframe platforms, and web serversRotated through software company across product development (coding and quality assurance), product hotline, implementation services, and presales engineering