Mark C. Email & Phone Number

United Kingdom

London, United Kingdom

Sydney, Australia

In 3 years I established Havas Australia's content division that was at the core of delivering the agency's global drive to create meaningful, human connections through content that traversed broadcast media, digital and social. Working with the wider Vivendi Group, which contains content heavyweights such as Universal Music, Studio Canal & Gameloft, I lead a team that delivered a wide body of work across our Media, PR, Social and Creative services that enabled clients including Emirates Airlines, LG Electronics, EA Games to leverage global IP properties that brought people closer to the things they love, and, as a consequence, closer to our client's brands.During my time, I also ran digital and social accounts for some of Australia's leading FMCG and tech brands.I left Havas to return to the UK leaving behind a network-leading, profitable division and a legacy project between Spotify and Emirates, 'True North', that is the biggest data + content partner project Spotify have done to date and is being adopted by Emirates markets around the world.

Sydney

I was brought in by Starcom Mediavest to turn around their ailing content and partnerships division - LiquidThread. Through the implementation of a business vision and a commercial and operational structure, I created an offering that was better placed to meet the agency clients increasing request for consultants and creators to help them win in the space of brand publishing and content. After only 14 months, from the edge of being disbanded, LiquidThread Australia was a top 3 performer in a global content network containing over 25 markets and was a significant factor in turning the agency into one that could compete in a more demanding and diversified market.Clients included Samsung Electronics, The Suncorp Group, Mars-Wrigley, Lion Diary, Subaru and Optus, who we proudly worked with on their multi-award winning Clever Buoy project.

RedLever is creative communications business that is focussed on delivering smart, marketing leading entertainment properties for clients and agencies. We work in the areas of TV programming, digital content (both long and short form), app production, & interactive experiences; all underpinned with a results disciplined approach to distribution and social media planning.

As a specialist in content and brand partnerships, I lead Mindshare's content, social team to deliver inventive multi-screen and designed for social content campaigns & strategies, sponsorships and engagement campaigns across the agencies entire client portfolio. Managing a team of highly talented people, with a diverse range of skill sets, we led the UK market in the areas of social, brand content (TV, radio and digital film productions), IPTV channels, social media strategy, artist collaborations, events & sports sponsorship, IP creation, broadcast & digital distribution.