I started FlipTurn Design as a product design consultancy that assists burgeoning startups and established companies with the full product lifecycle.Product Strategy | Customer Needfinding | Product Design | Prototyping | Product Development | Sourcing and Manufacturing | Product ManagementFlipTurnDesign.com

Expanded product responsibilities to include all non-eyewear product categories for the company. Tasked to create innovative product strategies, test improved designs, apply proper development processes, and produce high-quality ROKA performance apparel, wetsuits, goggles, bags, and training gear.Has resulted in over 25 executed patents so far, with more pending. Project highlights include releasing the award-winning Maverick X wetsuit, Viper X swimskin, and Transition backpack, along with breakthrough innovations in USA Triathlon competitive apparel. ROKA triathlon wetsuits and swimskins are currently recognized as a global market leader.VP Responsibilities - Management of product teams including designers, developers, sewers, and contractors - Create and execute product road maps on time and on budget - Maintain strong vendor and factory relations for a secure and cost-effective supply chain - Weekly communication with CEO and Department Managers on product pipeline strategyAdditional Projects - Built out company-wide processes for OKRs, goal-setting, and year-end evaluations - Leveraged PLM background to overhaul ROKA Marketing execution process and timelines - Interim Web Development Management for ROKA ecommerce platforms and projects

Designed and developed new strategic product lines with a hyper focus on performance innovation - Launched a full suite of goggles and swim equipment within first 6 months - Designed and developed the award-winning R1 goggle - Evolved wetsuit and tri-swim product line into industry leader - Helped lead initial product strategy and human-factors design for new Eyewear product line Managed other special projects including product customization for athletes, establishment of the ROKA internal PLM process, and intellectual property assessments. Activities contributed to triple digit growth every year, with an accelerating trajectory.

Led team of 8 engineers, designers, and marketing personnel to transform company Product Development and Marketing strategy, resulting in 13% annual revenue growth. Key projects included the Neptune MP3 Player and strapless Agility paddles, both of which received the international Red Dot Design Award. Advised CEO and CFO on business development and company expansion, while also directing the annual strategy process for all department managers. Built and executed Product Development and Marketing roadmaps on time and on budget.

Accelerated product expansion by releasing 6-10 new product SKUs annually, which represented 50% of company revenue. Major releases included the algorithm-based Swimsense device and a customizable Swimwear line.Performed customer-focused needfinding, directed the end-to-end product development lifecycle, and oversaw vendors and external engineering teams. Managed and coached in-house industrial designer and software engineer daily.

Managed product lines for small swim-equipment company. Wrote engineering and UI specifications for new consumer electronics in development. Oversaw prototyping, quality control and manufacturing. Convinced CEO to evolve company website and led the redesign.