Director Of Marketing And Business Development
Current• Spearheaded the creation and execution of comprehensive bilingual marketing strategies geared toward generating B2B and B2C acquisitions, leading to a 60 percent increase in patient enrollment.• Developed and implemented an overarching brand strategy across multifunctional teams to enhance patient engagement and retention.• Led the creation and execution of weekly pop-up community recruitment events to enhance brand visibility and drive growth.• Cultivated and maintained physician relationships and medical supplier partnerships to capitalize on opportunities and minimize company expenditures while adhering to all healthcare regulations.• Implemented companywide multimedia digital systems to facilitate the tracking of inventory, monthly budgeting, and customer interfaces.• Oversaw the property management of the dialysis center and ensured compliance with all healthcare protocols.