Director Of Marketing And Business Development
Current
Cudahy Peritoneal Dialysis Center
Cudahy, California, United States
- Spearheaded the creation and execution of comprehensive bilingual marketing strategies geared toward generating B2B and B2C acquisitions, leading to a 60 percent increase in patient enrollment.
- Developed and implemented an overarching brand strategy across multifunctional teams to enhance patient engagement and retention.
- Led the creation and execution of weekly pop-up community recruitment events to enhance brand visibility and drive growth.
- Cultivated and maintained physician relationships and medical supplier partnerships to capitalize on opportunities and minimize company expenditures while adhering to all healthcare regulations.
- Implemented companywide multimedia digital systems to facilitate the tracking of inventory, monthly budgeting, and customer interfaces.
- Oversaw the property management of the dialysis center and ensured compliance with all healthcare protocols.