I'm responsible for sales and marketing, and customer success for Element 11, bringing my years of experience at The 4A's (American Association of Advertising Agencies) and IBM to bear.

MSC Consulting Services, LLC, is a boutique consulting firm focused on helping businesses and non-profits excel through the strategic and pervasive use of technology and industry best-practices.

I help our 4A'a team serve and collaborate with our agency members and the advertising industry more efficiently and effectively through the use of technology

MSC Consulting Services, LLC, founded in 2018, is a boutique consulting firm focused on helping businesses and non-profits improve and optimize their operations through the strategic and pervasive use of technology

Work directly with retail and CP industry clients to co-create innovative solutions focused on Digital Transformation, Cloud, AI, Mobility, with emphasis on long term business development• Key clients included The Home Depot, Nordstrom, TJX, Nike, and Ralph Lauren• Built 18 month pipeline of ~$50 million in services, software, cloud, and other key technologies

Executive responsible for growing IBM’s Cognitive and Analytics software and services business in the retail, consumer products, and travel & transportation industries.; Led a team of 50+ industry sales professionals to achieve combined software and services signings of $150M• Worked with large industry clients such as Macy’s, Staples, Unilever, Starbucks, Best Buy, Coca-Cola, Amazon, and others to successfully grow IBM’s business in Cognitive Computing, Advanced Analytics, Cloud, and Mobile• Worked creatively to build, motivate, and lead a team through a rapidly changing IBM environment in a fast- paced industry under pressure from new entrants, a fearsome competitor, and a deteriorating hardware business

Executive responsible for growing IBM’s $3.5B transactional software business globally, in the retail, consumer products, and travel & transportation industries.• Responsible for building and marketing a complete portfolio of market-right, industry-specific, software solutions based on IBM’s vast multi-dimensional software offerings, focusing on cloud, mobile, social, and analytics-oriented capabilities• Managed a global team of technical and business professionals whose mission is to work directly with clients to architect and deliver solutions based on IBM’s industry portfolio• Worked directly with large, global clients to help identify specific business challenges, and establish business/technology roadmaps to drive improved operating performance and achieve sustainable competitive advantage

Responsible for the management and oversight of IBM’s Industry software strategy and operations across all industries; accountable for developing and implementing a new, broad-based management system for the creation and development of industry-specific offerings involving all IBM’s global software brands; managed a team of highly skilled, offering leaders, each responsible for a portfolio of software solutions for their respective industries

Founding executive of a unique business unit and $60M annual investment in retail industry solutions focused on the store outside of point-of-sale; Responsible for the development of new solutions such as the IBM Personal Shopping Assistant, guided selling, digital media, and the lane-hawk security solution; the business unit reported directly to IBM’s SVP’s of Strategy and Software Group • Personally developed the EBO business case for senior IBM management, and sold the idea and concept to achieve approval and investment• Executive responsibility for an annual $3M marketing budget focused on brand-awareness and demand generation for a broad portfolio of store-focused solutions• Developed and implemented an innovative go-to-market approach called “Business Value Assessment (BVA)” focused on helping clients understand the impact of possible investments prior to purchase and implementation; the methodology is still in use today• Responsible for the operations and financial management of a >200 person organization generating hundreds of millions of dollars in revenue for the corporation The EBO was a three-year, intensive investment approach that yielded a cumulative $1B in incremental revenue in hardware, software, and services over five years, and set the model for IBM’s software strategy for the next 5 years focused on “Industry Frameworks”, based on the core “Retail Integration Framework” created as part of the initiative

Provided leadership in the day-to-day management of IBM’s key alliance with Retek (a provider of retail merchandising and planning software, subsequently bought by Oracle Corp); The Alliance generated $300M in annual services signings over two years, and formed the foundation for IBM’s currently ongoing position as one of the leading implementers of Oracle Retail globally

Provided business and IT consulting services to large and medium-sized firms, focused on marketing optimization, merchandise planning, assortment planning and merchandise replenishment; served as the lead business process reengineering consultant focused on retail merchandising, buying, and supply chain planning and replenishment

Provided business and IT consulting services to large and medium-sized firms, focused on marketing optimization, merchandise planning, and merchandise replenishment; served as the lead business process reengineering consultant focused on retail merchandising, buying, and supply chain planning and replenishment

Responsible for managing a team missioned with providing information-based insight to merchants and planners about key item, category, and store performance on a near-real time basis. Developed sophisticated tools to access, analyze, and report information in ways not possible with existing IT systems. Responsible for designing, coordinating, and executing multiple product and pricing tests to determine sales lift versus gross margin erosion