The Pitch Starter design and development team specialise in helping new and established business pitch and present their ideas through business plans, information memos, pitch videos, presentations, websites and email marketing. We bring together a unique mix of business strategy professionals who've been through the highs and lows of running a business, launching new ideas and raising capital, combined with a design team that understands the importance of content and design when communicating your business message.

Shooii was a pure-play ecommerce retailer of fashion footwear, with a focus on great product, legendary customer service and a fun and intuitive online shopping experience. My role on the project involved many areas in developing and launching the business, with the primary focus being the management of the website build project, and implementing the company’s digital and marketing strategies.Key Responsibilities• Coordinating the build for a brand new online shopping experience, from selection of agency right through to go live.• Highlighting and implementing opportunities for website optimisation, always aiming to improve the customer experience.• Implementing and analysing effective marketing strategies, through PR, SEM, SEO, and social media activity.• Coordinating a team of creatives and developers, as well as working with several external agencies to deliver results.• Also involved in Branding, Customer Service, Accounting, Logistics, Packaging and Capital Raising.Key Achievements• Delivered an innovative website that included several new features focused on a great shopping experience, with very positive consumer feedback.• Website was a finalist for ‘Best Site Design & Optimisation’ in the 2012 Online Retail Industry Awards.• Identified and implemented improvements that lead to increased conversion rate and improved site interaction statistics.

Key Responsibilities• Planning Brand activity designed to increase brand awareness and equity, looking for integrated ideas to extend campaign reach• Ongoing management of the Marketing budget, tracking and processing expenses• Develop and implement effective brand campaigns, including digital, PR, store opening events, advertising, sponsorship, CRM and in store activities• Successfully manage a variety of external stakeholders including several agencies, printers and major sporting brandsKey Achievements• Overseeing the complete redevelopment of the Foot Locker website, which has lead to a growth of over 40% in unique visitors, and now averages 104,000 unique visitors per month• Improving membership benefits and streamlining the application process to grow the Foot Locker loyalty program membership to over 100,000 members with consistent growth over 3 years• Awarded Head Office Employee of the Year for 2008

Key Responsibilities• Coordinating national product launches in stores across countries with new campaigns every 2 – 3 weeks• Managing the content for the Foot Locker website• Working with global brands like Nike, adidas, and Puma on in store and out of home campaigns• Some graphic design work and experience with Adobe Illustrator, Photoshop and InDesign, creating posters, print ads and web contentKey Achievements• Managing store launch events that generated significant crowds and some PR coverage in major newspapers• Coordinating campaigns that directly led to increased product sales, as evidenced by spikes in weekly sales during campaign periods

In 2006 I spent a year living and working in London, the majority of which was with the UK’s largest Men’s Suiting Retailer as a Merchandise Planner. The role of a Merchandise Planner is to provide analysis and planning for the product team to ensure inventory if managed effectively and trends are capitalised on. Key Responsibilities• Identifying market trends and advising buying team on areas of best investment• Managing two employees• Creating reports and presentations to assist buyers in their negotiationsKey Achievements• Applying processes and insights from my previous experience into an established business, with these new methods being adopted and increasing efficiency• Learning from experienced professionals and seeing how a major company operates – then taking these insights with me into future roles

Key Responsibilities• Developing vendor relationships and negotiation• Building product ranges for multiple stores and markets – primarily buying all footwear for 14 New Zealand stores• Reviewing consumer behaviour and pursuing growth markets

Key Responsibilities• Market and sales analysis, setting budgets and forecasts• Building strong relationships with buying, assisting them with insights to help drive sales forward• Providing detailed reports and presentations to senior management