Mark Carassi Email & Phone Number

Ph.D., Media & Information Studies, Communication Arts & Sciences, 2016; Honorary Professor of Promotions, John Aldinger, Michigan State University, USA, 2008; B.S. and M.S. in advertising and media, Newhouse School of Public Communications, Syracuse University, N.Y. USA. Carassi Worldwide, Canada, winner of BEST OF COMPETITION 2000 reported as Best of Show in Canadian Interiors for architectural space and design for innovative digital operation. Caspian International winner of Global Best Agency trophy from LG, South Korea; Handling of more than 200 multinational Fortune 500 brands for the likes of General Motors, AC Delco, Energizer, British Tourist Authority, R&B, P&G, Gillette, Braun, Oral B, Duracell, Kenwood, Pirelli, Black & Decker, Unilever, GSK, Cussons, Church & Dwight, Xerox, Philip Morris, Carrier, HP, IBM, FedEx, Heinz, LG, Samsung, Panasonic, JVC, Sony, Miele, Masafi, ADNOC, Saudi Hollandi Bank, Emirates Bank, Le Groupe Bel and Siemens. The work for these clients involved creative, media planning and buying. Concurrently for 15 years Carassi Toronto handled creative and media for Eveready and Energizer across Canada. Delivered numerous speeches and authored various articles at International Advertising Association IAA and European Society for Opinion and Market Research ESOMAR; Delivered speech on Global Localization VS. Generic Globalization at Promotions Commons among Michigan State industry leaders. Taught integrated marketing communication M727 in conventional and digital space at the MBA program, marketing department at DeGroote School of Business, McMaster University, Canada, 2022; previously taught international advertising 870 at the department of advertising, public relations & retail, graduate program at Michigan State University, 2009; and taught research methods, Mass communication, speech communication and journalism at the American Damavand Missionary women college in Lashgarak, Tehran, 1977-1980 under the presidency of Dr. D. Ray Heisey and Dean Mary C. Thompson; as Agency of Record worked for all Unilever foods line of products for over a decade on creative, media planning and buying throughout the MENA region, ran the first ever international TV commercial on Saudi TV in 1988 for Lipton Unilever. Launched Energizer in MENA region and launched Energizer Lithium in Canada. Founder and CEO of Caspian MENA and Carassi Inc., Canada and London UK. Creative director, production director & producer for TECOM Ibdaa TV commercial for Dubai government and director and producer of over 70 multinational TV commercials.

Listed skills include Advertising, Marketing Strategy, Media Planning, Market Research, and 19 others.