With over 35 years of work experience in the auto industry, I am a passionate and seasoned vehicle leasing expert who leads the business development team at Credit Union Leasing of America (CULA). CULA is the pioneer of indirect vehicle leasing for credit unions, with a proven track record of delivering high-value and low-risk leasing solutions to credit unions, dealers, and members. My mission is to help credit unions grow their loan revenue and membership base by offering an unmatched car buying experience that meets the affordability and convenience needs of their members. I bring diverse perspectives and experiences to the team, having worked with national and regional credit unions, auto industry platforms, and dealers across the nation. As the VP of Business Development at CULA, I am responsible for creating and executing strategic plans to expand CULA's market share, partner network, and customer satisfaction. I leverage my strong relationships and communication skills to negotiate and close deals with credit unions and dealers, and to provide ongoing support and training to ensure optimal performance and retention. I also oversee the process improvement initiatives to enhance the efficiency and quality of CULA's leasing operations and systems. Some of my achievements include increasing CULA's lease originations by 250%, securing multiple contracts with large credit unions, and implementing innovative technologies to streamline the leasing process. I have also contributed to CULA's thought leadership and brand awareness by speaking at industry events and writing articles on vehicle leasing trends and best practices.