Mark Charette Email & Phone Number

Satellite Beach, Florida, Us

• Developed, wrote, edited, and proofread compelling, content targeted for B2B & B2C audiences including articles, case studies, blogs, journals, emails, ads, and social media• Created relevant, engaging, SEO-optimized content, researched keywords using Google Search Console, ran competitive keyword analyses to incorporate high-demand, low-competition long-tail keywords to rank up in Google search queries. • Developed, wrote, and edited copy for B2B insurance clients offering group benefits to clients, including email copy, white pages, case studies, and service briefings • Designed marketing collateral to strengthen company brands consistent with their brand identity using Adobe Creative Suite, Photoshop, Illustrator, Canva, Piktochart, and WordPress • Collaborated with clients to produce and execute marketing strategies targeting defined audiences, establishing sales funnels, defining and monitoring the performance of KPIs, implementing feedback from clients and analytics on performance.

• Developed, wrote, and edited copy for email marketing campaigns, website news, blogs, articles, press releases • Optimized automated email campaign content, distribution schedule, and calls to action using empirical analysis of MailChimp Analytics, market segmentation, A/B testing, and AGILE marketing best practices.• Increased net total MailChimp email subscriber base by over 16% and increased email-open rate by 37%• Produced compelling, persuasive, targeted, bilingual B2B & B2C marketing collateral including articles, blogs, emails, ads, and coordinated the production of radio and news coverage• Maintained company website, monitored Google Analytics of customer traffic, optimized online sales funnel, managed all website content• Managed joint-venture promotions of 3 fundraisers with business partners that raised over $25,000 in 3 weeks• Leveraged SEO best practices to improve on-page SEO and improve our ranking in Google and response to search inquiries. Optimized relevance of content by researching keywords using Google Search Console, monitoring organic website traffic using Google Analytics, and performing keyword research and running competitive keyword analyses. Increased authority of content through quality backlinks with various media publications, in coordinating with journalists, reporters, and bloggers. • Managed a social media team of two and increased average performance KPIs of Twitter, Facebook, and Instagram by 275%, 54%, and 53% respectively• Generated concise, meaningful reports of marketing and social media performance, analysis of metrics (including Google Metrics), and achievement of KPIs

Ottawa, Ontario, Ca

• Created engaging, meaningful, memorable content in a dynamic, fast-paced, unpredictable work environment• Broke down complex projects into specialized, manageable tasks for diverse groups of stakeholders with differentiated learning-delivery plans• Created and implemented learning plans by aggregating complex curriculum guidelines, individual learning preferences, and guiding inputs from various external stakeholders• Assessed stakeholder needs and progress while providing prompt, descriptive, feedback to support their learning• Produced and communicated data-driven progress reports to multiple stakeholders• Consistently Implemented changes to individual learning plans after consulting multiple stakeholders daily• Maintained transparent, dynamic, productive relationships with over 70 students every day, their parents as well as my administrators and colleagues

• Developed, wrote, edited, proofread copy for email marketing campaigns, website news, blogs, articles, press releases, and product/service descriptions and briefs that increased customer engagement• Collaborated with various departments to create content managing decoupled CaaS solutions• Managed social media platforms and engaged target markets while representing company’s brand image• Crafted concise reports summarizing market research I conducted on YouTube, Facebook, Instagram analytics• Coordinated media outreach and global press-releases• Created content for product descriptions, buzz marketing, community engagement, B2B and B2C marketing etc.

Ottawa, Ca

• Created, managed, and coordinated Eurocom’s Education and Mobile VR B2B and B2C marketing campaigns • Headed CRM program for the company, engaging with international clients, created and managed email campaigns while monitoring KPIs, and converting traffic into sales• Wrote and distributed global B2B & B2C press releases, product briefings, and advertisements• Developed, wrote, edited, proofread copy for email marketing campaigns, website news, blogs, articles, press releases, and product/service descriptions and briefs• Conducted market research to inform the evolution of brand and content marketing efforts• Created reports showcasing B2C and B2B marketing campaign initiatives, research, feedback, and results for various stakeholders, including the CEO

Ottawa, Ontario, Ca

• Increased company’s B2B social media following by 33% • Created, implemented, and evaluated the impact of social media and event marketing strategies• Increasing reach and engagement used Hootsuite to create and publish regularly scheduled content.• Contributed to and created materials in alignment with integrated marketing communications plan

- Created, planned, implemented, and evaluated the impact of social media marketing strategies and B2B event marketing campaigns for Facebook and Twitter - Used Hootsuite to create and publish regular posts increasing reach and engagement, awareness of events, and acknowledging sponsors. - Developed event marketing and content marketing materials to help build organization’s online reach and engagement. Developed and hosted social media competitions to increase participation and buzz. - Reported to executive director, coordinating and scheduling marketing campaign communications. - Wrote and issued memos to organizational staff containing explanations and implementation plans of marketing strategies and event-marketing plans - Contributed to and created materials in alignment with integrated marketing communications plan.

Kingston, Ontario, Ca

• Educated disadvantaged students with learning disabilities• Differentiated classwork, increased student engagement, adapting work to their individual learning styles while monitoring and working towards KPIs • Developed adaptable methods of effective and efficient communication of complex concepts through concise, digestible segments of information• Monitored student progress by assessing demonstrations of learning and cumulative milestones for a variety of subjects. • Submitted detailed learning progress reports to various stakeholders including college administration and the Ontario Government• Provided rapid turnover of written and oral feedback that supported student learning• Co-authored a 150+ page hybrid-learning tutorial on the use of SPSS for a post-secondary managerial statistics course that is now part of standard course curriculum materials

• Recognized as one of the top ten salesmen in Ontario under the company Grafton Fraser (owner of Mr. Big & Tall, Tip Top Tailors, and George Richards). Interpersonal, communication, and presentation skills were utilized to earn this achievement, in addition to maintaining functional knowledge of diverse product lines and brands of men’s clothing and various construction and outdoor equipment. • Trusted to move between stores in order to fill vacancies in staffing positions of Mr. Big & Tall and Tip Top• Maintained working knowledge of wide and deep product offerings, tailoring product offerings to individual customer needs. • Developed and maintained profitable, positive relationships with diverse clientelle

Etobicoke , Ontario, Ca

• Developed interpersonal and organizational skills, as well as knowledge of sales and business acumen.

Bachelor’S Degree, Secondary Education And Teaching

Bachelor’S Degree, Business/Commerce, Concentration In Marketing

Mechanical Engineering