Develop portfolio, brand strategies and investment plan for strategic building blocks to increase brand equities and achieve sustainable growth Work closely with Brand Companies, Jägermeister, Whyte &Macky, Campari, yellow tail, EJ Gallo and create business plans, strategy briefs, budgets, and forecasts base on the realistic market situation and consumer trendDevelop annual marketing plans and commercial plans that will facilitate the achievement of business targets and monitor… Show more Develop portfolio, brand strategies and investment plan for strategic building blocks to increase brand equities and achieve sustainable growth Work closely with Brand Companies, Jägermeister, Whyte &Macky, Campari, yellow tail, EJ Gallo and create business plans, strategy briefs, budgets, and forecasts base on the realistic market situation and consumer trendDevelop annual marketing plans and commercial plans that will facilitate the achievement of business targets and monitor deliveryPartner with agencies, briefing the strategy and direction, setting KPIs and evaluate the performance with the teamLead and develop the marketing capabilities and enhance professional skills including (digital marketing, consumer insights, media planning, CRM program) in the marketing team and sustain high team motivationInnovate new campaigns, occupy high potential occasion, with creative packages, engaging communication, and fun education to recruit young target consumers to private traffic, generate for future revenue growth Show less

Responsible for P&L in Shanghai & Jiangsu province including sales operation by coaching 30 sales staffOversee a network of 20 independent bar suppliers and preferred wholesalers to increase market share from 12% to 30% in 4 yearsOverachieved +30% in volume for 3 consecutive years with value-added service, reduced sales investment, despite covid-19 2020 volume is on par vs 2019Identify new business channel (Japanese bar and restaurants) result in new profit stream 20million RMB per… Show more Responsible for P&L in Shanghai & Jiangsu province including sales operation by coaching 30 sales staffOversee a network of 20 independent bar suppliers and preferred wholesalers to increase market share from 12% to 30% in 4 yearsOverachieved +30% in volume for 3 consecutive years with value-added service, reduced sales investment, despite covid-19 2020 volume is on par vs 2019Identify new business channel (Japanese bar and restaurants) result in new profit stream 20million RMB per year and growing Show less

Overall management of Asia Pacific Region and Duty-free, directly reporting to CEO: including volume, financial objectives and full ownership of P&LCompensated volume short fall from China by exceeding other countries budgets, CTP +10% vs budget in 2014 for Asia region, 2015 fully achieved volume and profit growthGrew the share of mind within the region of brands to ensure business plans are achieved and new opportunities identified (Japan to booster plan in 2015 +15% and India by +40%… Show more Overall management of Asia Pacific Region and Duty-free, directly reporting to CEO: including volume, financial objectives and full ownership of P&LCompensated volume short fall from China by exceeding other countries budgets, CTP +10% vs budget in 2014 for Asia region, 2015 fully achieved volume and profit growthGrew the share of mind within the region of brands to ensure business plans are achieved and new opportunities identified (Japan to booster plan in 2015 +15% and India by +40% in 2014)Leverage current resources and develop new initiatives to support key markets volume growth (Taiwan bespoke market/channel SKUs and Indian duty-free marketing programs) Show less

Develop the brand’s annual marketing plan and five-year plan to build volume, revenue and market share Consistently achieved aggressive volume growth +33% yoy for four years by meeting all financial objectivesImplement brand plans on time within the budget, monitored progress and results and made changes where appropriate based on market situationLaunched The Open golf Campaign to recruit target consumer among top golf clubs and increase brand awareness through media/PR