Mark Chen, Ph.D. Email & Phone Number

Monsey, Ny, Us

Chicago, Illinois, Us

Accomplishments:>> Establishment of company-wide data dictionary including definitions, aliasing, SQL samples, and searchability, enabling cross-functional standardization of organizational KPIs spanning Finance, Product, Marketing, Care, Operations, and Accounting. Maintained processes and resources to update stakeholders on historical definitional changes. Integrated dictionary into Tableau and data warehouse assets utilizing Datahub. >> Implementation of an Experimentation & Research program leveraging A/B testing to enable hundreds of experiments per quarter leading to 19% improvement in conversion rates and 12% increase in profitability. >> Utilization of advanced data science methods (PCA, k-means) to develop diner segmentation, coupled with back-testing and integration into ML models to drive personalization and campaign targeting. Spearheaded efforts to push the organization from a one-size fits all model to a deeply personalized experience for diners.

New York, Ny, Us

>> Creation of Data Analytics function, reducing time-to-insight from 2 weeks to 2 hours per request. >> Implementation of SQL Server Analysis Services cubes to provide self-service analytics across the organization.>> Comprehensive audit and rebuild of front-end web and app analytics stack to ensure consistency, precision, and single source of truth for all Diner experience measurement.>> Led efforts to integrate Grubhub and Seamless financial metrics into a common data source for consolidated reporting during M&A activities.

>> Directed the Development organization, managing Business Analysts, PL/SQL, SharePoint, and Java development teams across onshore and offshore resources.>> Oversaw new product development and implementation, including Advisen.com, automated reporting, data warehouse solutions, and carrier and broker products.>> Designed and architected the Market Insight product, the first competitive analysis tool in the P&C insurance industry, combining proprietary policy and company data.>> Developed the Market Insight cube with SQL Server Analysis Services, incorporating 30+ measures and dimensions, and planned migration to cloud-based deployment.>> Implemented data mining methodologies such as basket analysis, clustering, and association modeling to enhance insights and marketability.

>> Managed client relationships and engagements for the Business Intelligence practice, leading new business development and sales efforts.>> Acted as a technical architect and subject matter expert, overseeing database design, workflow management, requirements analysis, OLAP cube development, and QA/testing.>> Advanced the Insurance Analytic Framework to standardize and enhance Business Intelligence products, including developing a connector component for faster client integration.

>> Led client engagements in Business Intelligence, delivering analytical solutions for Underwriting and Claims departments through custom methodologies and data warehousing. Generated full analytical and reporting solutions through the creation of custom sourcing methodologies, data warehousing, multi-dimensional OLAP tools, and interactive dashboards.>> Architected the Insurance Analytic Framework (IAF) to productize a packaged solution for Business Intelligence within the P&C Insurance space. Defined the product vision, strategy, and requirements of the IAF, and crafted the initial business case and architecture roadmap, including the component architecture for the staging and transformation of data into a data warehouse, creation of a hybrid star schema capable of supporting hundreds of measures and dimensions, OLAP functionality enabling optimized time calculations, and unique As-Of reporting capabilities not found elsewhere in the industry.

New York, New York, Us

>> Leveraged geospatial mapping tools and statistical methods to design and implement strategies to analyze agent recruiting and retention.>> Partnered with third-party data resources to provide trend analysis information to field offices, optimizing agent network placement efforts.>> Developed and tested a new data mart to accelerate geographic data gathering, significantly reducing processing time from 2 months to 2 hours. This data mart provided insight to New York Life Inforce and Sales metrics, industry metrics, and segmentation profiles at the blockgroup, zipcode, and FIPS level. >> Executed an Orphan Strategy Initiative using algorithmic segmentation to optimize the redistribution of orphan households to field agents, enhancing sales insights.

Bachelor Of Arts, Psychology

Ph.D., Social Psychology