• Creating, planning and hosting events • Networking & collaboration (chefs, food experts, brands, etc.) • Marketing & content creation • Recipe and menu development• Client services

- Marketing research and strategy- Articles, interviews, press releases - Websites, video, multi-media

• Consulted with senior clients to determine business objectives • Developed integrated strategies combining content development, social media, SEO, paid search (CPC), email, and performance display advertising (remarketing, RTB, content sequencing) • Collaborated with the agency team at all stages, from ideation to execution• Presented agency work (creative & strategic) to clients • Established campaign metrics and worked with technical teams to implement tracking • Analyzed results to optimize campaigns and identify new opportunities • Clients: Allstream, TD Bank

• Created and/or edited a wide variety of digital communications: websites, campaign landing pages, emails, display banners, paid search ads, and online videos• Was responsible for integrating brand and creative considerations with digital best practices• Applied analytics and keyword research to improve performance

• Integrated the work of partner agencies to form dynamic strategies comprising inbound and outbound tactics• Conceived, pitched, and executed the award-winning IT blog, expertIP to act as hub of the client’s content marketing strategy• Brands: Allstream, Hollace Cluny

• Led a team of 5 account managers • Accountable for senior client relationship and profitability • Grew the business by expanding digital capabilities • Worked in retail design (print & digital), OOH, and online projects • Brands: TELUS Mobility, Toronto International Film Festival

• Liaised with clients, creative services, production, partner agencies, printers and visual merchandizers • Adapted mass advertising concepts for retail environment • Created a wide variety of materials: collateral, signage, decals, posters, etc. • Brand: TELUS Mobility

• Reviewed all advertising and design projects, RFPs, and executive presentations • Established proofreading/copy editing as a studio practice, integrating it into the creative and production processes• Developed style sheets for major brands• Brands: Canadian Tire, MINI, TELUS, WestJet, CNW, and Jack Astor’s

Introduction to Literature and Cultural Studies