Mark Conroy Email & Phone Number

London, Gb

London Area, United Kingdom

Developing and executing the B2B Marketing Automation strategy including lead generation, customer segmentation, campaign management, data management and end-user support. Overseeing the implementation of our Marketing Automation platform and building out the wider ecosystem through seamless integrations. Leveraging new and cutting edge technologies to enhance effectiveness and efficiency of our go-to-market strategies.

United Kingdom

As Head of the Campaign Execution Team I lead a virtual team of 18 digital rock-stars in 7 countries. We support over 100 field/local marketers executing marketing campaigns in 39 countries and over 15 languages. We’re committed to executing best practice digital campaigns across platforms, language and geographical barriers.

London, England Metropolitan Area

London, England Metropolitan Area

London, United Kingdom

Responsible for developing and leading a region-wide marketing campaign execution centre of excellence. The Demand Generation Center's (DGC) span of control includes advisory, execution and technical marketing resources that assemble demand programs to be leveraged by individual geographies, as well as digital marketing, data management and other core marketing services.

London, United Kingdom

Responsible for a range of automation, analytics and data plans that will enabled the campaign marketers to be more effective. This was both a strategic and delivery role, which required a proactive approach to identifying opportunities for marketing transformation, and then translating these opportunities into plans and deliverables.

• Driving strong sales and marketing alignment with initiatives and processes that support lead management, lead quality, data quality and tools.• Managing all of marketing operations with a focus on lead scoring, nurture, lead management, campaign tracking, database health, targeting and segmentation plans.• Actively monitoring, and reporting on marketing contribution to pipeline program ROI, lead and closed new business attribution, customer acquisition, contact acquisition and activity.• Managing key marketing metrics and inputing these measurements into dashboards and reports to measure performance and provide insights to the marketing and leadership team. • Partnering closely with Sales Operations and Finance to ensure optimal use of the marketing budget in driving the desired marketing outcome.• Developing and deploying complex automated communications within Marketo and SalesForce CRM.

Sydney, Australia

Responsibilities:• Directing the analysis, development, and implementation of processes, tools, metrics, initiatives, infrastructure and technology.• Benchmarking the organisation’s current digital marketing activities and performance against market research as well as industry best practices.• Utilising and owning Marketo and CRM to execute a number of campaigns ranging from newsletters, direct mail, nurturing programs, events, and cross/upsell activities.• Collaboration with marketing and sales teams to develop and execute lead generation and prospect nurturing campaigns.• Manage, oversee, build, and code emails from PSD files, ensuring formatting and display across multiple devices and email clients.• Owning the lead management processes between automation tools (such as Marketo) and our CRM (MSCRM) are working seamlessly.• Providing analytical feedback on campaign performance to the relevant stakeholders.Major Achievements:• Doubled email newsletter readership and engagement over a 12 month period.• Contributed to record breaking quarters of Marketing ROI for Brennan IT.• Promoted to Senior Marketing Executive in September 2014.

Sydney, Australia

Marketing Executive - HSP & Business Solutions Brennan IT (Dec 2012 - July 2013)Responsibilities:• Developing and executing campaigns for product silos to enable lead generation.• Driving website traffic, through the effective use of SEO and PPC strategies, ensuring keywords and landing pages are relevant, up-to-date and effective.• Coordinating and managing the monthly email newsletters - liaising with the content creators (internally and externally) through to the build, production, delivery and reporting.• Headed the project to re-design and re-deploy the Brennan IT hardware procurement portal, leading to managing the portal in its daily operations.Major Achievements:• Developed and executed campaigns for product silos enabling lead generation activities that lead to significant gains P&L for my practice areas.

Sydney, Australia

Responsibilities:• Preparation and delivery of an interactive strategic digital marketing plan.• Assuring proper implementation of different digital marketing tools and techniques such as SEO, PPC advertisement, email marketing, etc.• Planning and executing email marketing campaigns, to their contact database.Major Achievements:• Major role in Act Today becoming Sage Business Partner of the Year 2011 (across all products) & Sage ACT! Business Partner of the Year from 1996-2011.• Received Act Today Team Player Award in 2011, which recognises the valuable contributions and efforts of any Act Today member.• HTML Newsletter awarded in e-marketing service providers Swiftpage’s best of the best competition.

Bcomm, Marketing

Education record