Mark Cool Email & Phone Number

Dallas, Texas, Us

Lead the integrated marketing team for TBK Bank and TriumphPay, the preeminent FinTech payment platform for the trucking industry. The TriumphPay platform provides frictionless presentment, audit, and payment experiences for brokers, factors and carriers. Responsible for driving results by conceptualizing and implementing brand and reputational awareness campaigns, cross sell/upsell sales enablement tactics, and lead nurture and lead funnel optimization. My team works closely with sales and operations to manage B2B, B2C, and B2B2C advertising and marketing programs.

Bozeman, Mt, Us

Lead the team responsible for all marketing, advertising, and communications for the largest conservation project in the lower 48 states with a goal to build a 3.2M acre wildlife reserve to restore and preserve the prairie ecosystem of Central Montana. Responsible for American Prairie’s marketing vision and brand presence across the diverse audiences necessary to build national awareness, foster local support, and increase donor affinity and engagement.Highlights include: • Developed and implemented short and long-term marketing strategies designed to grow our Annual Fund level donations by 25% per year over the planning horizon.• Modernized our digital experience to drive engagement including a complete re-design of our online assets, the launch of real time web cameras, and the introduction of store front and online retail capabilities.• Drove a 58% YOY increase in marketable prospects to our database and a 40% YOY increase in unique web visitors with a flat budget.• Finished 2023 with the highest Annual Fund donations in the organization’s history, including an 8% increase in average donations under $10,000.

Lake Jackson, Tx, Us

Responsible for the development and deployment of the brand, marketing, and advertising strategies for the largest credit union in Houston. Led the integrated team that developed and delivered an omni-channel marketing strategy aligned to meet growth goals and corporate vision by owning and maximizing the one clear voice of TDECU in market.Highlights included:• Optimized the digital experience to drive engagement and activation; including reimaging the corporate home page, social media marketing, SEO/SEM, and digital content marketing.• Introduced data driven marketing strategies for intelligence-based decision making and persona targeting, including a program that drove a 32% increase in YOY loan production.• Introduced a disciplined advertising model to TDECU that created consistency in the marketplace and increased unaided awareness by 173% over a twelve-month period. • Produced four television commercials for broadcast, OTT, and digital deployment.• Stood up the Public Relations function just prior to the COVID 19 pandemic and led the public information function as we took all our employees remote in 14 days and shifted all retail banking capabilities to remote operations.

San Antonio, Texas, Us

Responsible for the creative and campaign development of the iconic USAA enterprise national brand and content campaigns focusing on the veteran and military communities, including Veteran’s Day, Memorial Day, Catastrophe Response, and the Army Navy Game. Led integrated teams from both internal and external creative agencies to develop insights into this unique population and drive omni-channel campaigns designed to increase brand awareness and customer satisfaction.Highlights included:• Drove the cross-company Veteran’s Day initiative to introduce USAA’s first viral social campaign incorporating a broad range of tactics including video, paid influencers, social communities, earned media, and community events.• Led the planning and deployment of the USAA Memorial Day Poppy Wall of Honor on the National Mall incorporating a city-wide advertising campaign driving earned media on four major national television broadcasts.• Reimagined the USAA approach to the sponsorship of the Army Navy game, capitalizing on our unique relationship with both the academies and the entire military community. Campaign included five broadcast television spots, full stadium takeover, and wrap around social capabilities.• Managed the creative elements that drove the USAA content strategy including the production of two internally produced YouTube series and curation of the USAA Stories content portal.

San Antonio, Texas, Us

Lead the teams responsible for all marketing and advertising for the USAA Property & Casualty Insurance, Life Insurance, Military Affinity and USAA Investment Management Companies. Directly accountable for product awareness and top of funnel activity across the lines of business and managed over $72.2M in direct product advertising budgets and was responsible for assets placed in national broadcast media as part of the $122M corporate advertising spend.Highlights included:• Programs under direct management drove over 15.4M customer sessions in 2017 • Produced 4 national television commercials and lead the production process to capture 4 additional commercials • Maximized the use of digital marketing capabilities to increase efficiency and extend market reach, including the introduction of online video and social campaigns to the life and health insurance programs.

San Antonio, Texas, Us

Directly responsible for aligning business partners across marketing, digital, call centers, and products to meet business goals for life insurance, health care, and annuity initiatives. Accountable for the overall marketing relationship with the USAA Life Insurance Company, serving as liaison between senior management of both organizations on matters relating to strategy, budget, and marketing execution and optimization.Highlights included:• Developed the marketing strategy and collateral to support the launch of USAA’s digital health insurance exchange and health education capabilities• Managed the redeployment of $20M in marketing savings to align resources to corporate priorities and meet annual plan• Launched USAA’s successful entrance into dental and vision insurance and played an integral role on the cross company team that introduced accident insurance to the health portfolio

Waco, Texas, Us

Waco, Texas, Us

Responsible for all advertising, marketing, and brand management for the fifth largest provider of worksite permanent life insurance. Team performed market research on the competitive landscape and consumer needs to ensure the marketability, competitiveness, and overall effectiveness of the product suite and the development of our long-term business plans. Managed the cross company team responsible for product development and deployment, including actuarial, marketing, and legal resources. In addition, directed the inter-company relationships for quiet label and private label opportunities.

Malakoff, Fr

Responsible for the growth, retention and profitability of products and customers in the insurance and corporate market place. Led the team that designed and implemented international insurance and assistance programs to fit within existing group benefits plans for US and international companies.

New York, Ny, Us

Specifically recruited to provide leadership on the third most profitable sales team in the nation. Responsible for the sale and retention of group life, dental, and disability insurance in the Philadelphia Region. Performed all aspects of the sales process including identifying potential clients and contacts, maintaining a network of regional brokers, providing client-specific solutions, and facilitating finalist presentations and client meetings.

New York, Ny, Us

Led the Business Development team in re-defining the manner in which eBusiness and Service capabilities were delivered to market through three nationwide sales teams. Team was responsible for driving the institutional sales force to lead with the value propositions for MetLife’s online technology solutions. Provided in-market sales support, new business expertise, training and rollout strategies for new service capabilities and initiatives.

New York, Ny, Us

Managed the operations team responsible for the implementation and ongoing management of online strategies and capabilities for institutional customers; including training, marketing, new product introduction, and production support. Successfully implemented an employee portal for over 3 million employees at 75 of MetLife’s largest dental customers.

Implemented a start-up National Accounts sales presence in the Greater Washington region for an expanding online job search website.

New York, Ny, Us

Directly managed a team of five individuals in the development, production, and distribution of all communications activities related to the initial sale of group long-term care insurance products through two nationwide sales teams. Managed the interaction between internal resources including the actuarial, contracts, and communications teams to create client-specific plan designs and marketing strategies.

New York, Ny, Us

New York, Ny, Us

Completed a comprehensive two-year management training program consisting of four six-month rotations in multiple corporate divisions and active experience with corporate management.

Ba, Psychology

Metlife Business Acumen Certificate, Business Administration And Management, General

Chartered Life Underwriter, Insurance

Education record

Education record