Mark Coughlin Email and Phone Number
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Mark Coughlin personal email
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Aligning brands with sports properties and developing sales, marketing and communication strategies that engage and create positive brand reactions is what I’ve been doing for nearly 30 years. I help brands and their agencies identify, appreciate and embrace the unique characteristics and passions of diverse fan audiences to create messaging and activation programs that resonate and motivate fans to strongly consider or sample the sponsoring brand's product or service.Career highlights include:► Effectively led the negotiation strategy and teams for Fortune 500 companies in complex sponsorship, intellectual property, media, celebrity endorsement, and personal services agreements.► Developed, negotiated and led teams implementing over $2 billion of marketing program investments for some of the largest brands associated with sports, including Sprint Nextel, BMW, Ford, and Sunoco.► Negotiated and led one of the largest sponsorship deals in the history of sports on a client’s behalf; client CEO called it the “best decision in my professional career.”► Saved clients over $100 million in previously agreed-to fees through renegotiation of sponsorship agreements that didn’t have exit, termination, or renegotiation rights.I enjoy bringing insight, perspective, and a unique point of view to challenges that sometimes seem insurmountable and push my teams to reach further than they think they can achieve. New challenges energize me; please contact me at 704.309.1322 or mark@motorculture.com if you have a project or idea you would like to discuss.
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Chief Revenue OfficerAtlanta Esports Ventures Aug 2021 - PresentChief Revenue Officer at Atlanta Esports Ventures. Atlanta Esports Ventures is an American venture capital firm. AEV is a partnership between Cox Enterprises and Province, Inc. The firm has investments in two Atlanta-based esports teams in the Atlanta Reign of the Overwatch League and the Atlanta FaZe for the Call of Duty League.
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FounderMotorculture, Inc. Apr 2015 - PresentCowplain, GbProviding consulting and advisory services to companies seeking to use sports, music and entertainment to sell more products and services as well as advising sports and entertainment-related entities on sales, marketing, recruitment, operating and financial issues.Currently providing services to Team EnVyUS, International Speedway Corp, ipowow.com, Maxletics, DeltaWing, and FantasySpin.com
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Member Of The Advisory BoardMaxletics Corporation™ Oct 2015 - PresentMaxletics is an easy-to-use online fundraising system which efficiently pulls funding into their respective amateur sports entity through donations, gear sales, and sponsorships. Maxletics also provides an online marketing system aimed at related households using best-of-breed customer relationship management (CRM) technology to provide impactful communications “air cover” for each of the sports fundraising programs.
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Member Of The Advisory BoardIpowow Oct 2015 - PresentLos Angeles, Ca, UsRegularly advise and collaborate with the iPowow management team on Strategy, New Business Development, Relationship Marketing, Corporate and Product Development. iPowow is an interactive media company based in LA, that engages TV audiences in the content they are watching. iPowow is the leader in 'Participation TV' and partners with broadcasters including CNN, ABC, NBC, ESPN, FOX, Red Bull, Univision, Turner Sports, Comcast, A&E and USA Networks to create Participation TV formats for shows like SportsCenter, The NBA Playoffs, Morning News, The Voice, The Bachelor, Miss Universe, The Republican Debate, Project Runway and Modern Family. -
Chief Revenue Officer (Cro)Envy Gaming Jul 2017 - Jul 2021Frisco, Texas , Us -
Board MemberEnvy Gaming Sep 2017 - Jan 2019Frisco, Texas , UsEnvy Gaming is an industry-leading esports team that has won more major titles and tournaments than any other esports organization worldwide.
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EvpOctagon Apr 2003 - Apr 2015Stamford, Connecticut, UsJoined Octagon in April '03 as a contractor to help Octagon and Nextel evaluate, and then negotiate the NASCAR NEXTEL Cup Series sponsorship--still the biggest single sports sponsorship deal ever. After the deal was done--helped establish the Charlotte office by hiring the core team and launch the NEXTEL Cup Series sponsorship.Continue to advise and consult with clients: ABInBev, LG, MasterCard, Cisco, Boost, Bank of America, BMW, Sunoco, Sprint Nextel, The Home Depot, AIG and Allstate. -
PresidentM3 Management/Api Mar 2000 - Mar 2003Managed corporate sponsorship programs and managed race car drivers.
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Executive Vice PresidentPcg Campbell Jan 1999 - Mar 2001Managed sports marketing and event agency that was AOR for Ford and spin-off Visteon. Advised and consulted on sponsorship programs in: NASCAR, NHRA, ALMS and CART
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Director Of Global Sports MarketingThe Valvoline Comany Apr 1987 - Jan 1999Headed sports marketing department where we sponsored: NCAA, MLB, NFL, NHL team and stadium sponsorship locally and regionally. Managed sponsorship programs in NASCAR, NHRA, ALMS, SCCA, CART, F1, World Rally, BTCC, MotoGP, AMA, etc.
Mark Coughlin Skills
Mark Coughlin Education Details
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Franklin Pierce University -
Ridgewood High School
Frequently Asked Questions about Mark Coughlin
What company does Mark Coughlin work for?
Mark Coughlin works for Motorculture, Inc.
What is Mark Coughlin's role at the current company?
Mark Coughlin's current role is Chief Revenue Officer at Atlanta Esports Ventures.
What is Mark Coughlin's email address?
Mark Coughlin's email address is ma****@****mac.com
What is Mark Coughlin's direct phone number?
Mark Coughlin's direct phone number is +170463*****
What schools did Mark Coughlin attend?
Mark Coughlin attended Franklin Pierce University, Ridgewood High School.
What skills is Mark Coughlin known for?
Mark Coughlin has skills like Sponsorship, Sports Marketing, Social Media Marketing, Marketing Strategy, Sports, Marketing, Motorsports Marketing, Brand Development, Relationship Marketing, Advertising, Marketing Communications, Social Media.
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