Senior Graphic Designer
CurrentEmployed to elevate brand awareness and engagement while supporting the demands of multiple corporate divisions. Developed concepts and strategy for both internal and external-facing audiences. Designs executed via touch points including eBlasts, web banners, billboards, EDDM, social media, print and digital presentations. Updated decades-old logos for Watson Realty Corp. and eleven Family of Service divisions, requiring production and FNC for over 120 digital assets. Co-authored Brand Guidelines corporate identity document and collaborated with Leadership on recruiting materials from concept to creation. Recommended strategic launch for distribution. Developed Watson Construction fleet wraps for multiple vehicles. Executed storyboards for proposed commercials. Produced multiple award-winning creatives submitted to Leading Real Estate Companies of the World® annual branding contests.