As the Global Head of Employment Marketing at Airbus, I lead a transnational team of more than 25 experts in employer branding, talent attraction, and digital marketing. With over 15 years of experience in the aerospace industry, I have developed and delivered innovative and effective strategies and action plans to promote Airbus as an employer of choice to employees, early careers, and prospective hires.I am passionate about connecting people, teams, processes, and experiences for creative problem solving. I thrive in a fast-paced environment where data drives strategic thinking. I have overseen digital and offline campaigns that have improved brand awareness, user engagement, conversion, and retention. I have also contributed to the digital shift in the aviation industry, leveraging new technologies and trends to enhance customer support and reduce environmental footprint. My specialties include brand management, demand generation, account based marketing, sales and marketing alignment, new product launch and GTM planning, market research, and campaign analytics.