Mark Cronin Email and Phone Number

Deliver results, as measured by improved quality, covered lives, payer contracts, network size and profitability.Execute the launch and ongoing operations of clinically-integrated accountable care organization.Oversee the daily operations of AHP, including oversight of direct employees, vendors and subcontractors.Development and management of the operating and capital budgets.Development of captive insurance company for risk mitigation.Build highly-functioning team.Recruit physician and hospital network sufficient to meet customer needs.Develop and implement value-based contracts with both private and public payers.Develop and implement performance measurement and management activities.Oversight of support to practices in performance improvement on business operations and other functions necessary to achieve clinical integration goals.Manage public relations and communications with non-member stakeholders.

Provide executive leadership to 16-physician, six-location, 130-employee practice in both its internal and external activities. Provide oversight to the day-to-day business operations of UCVA. Work actively and collaboratively with the physicians and external stakeholders to ensure an efficient, viable and high-quality practice, and to lead the practice to a successful future.• Direct the team of internal managers to run the business operations of the practice so as to maintain our position as a high quality, efficient practice with highly-satisfied patients and referring physicians.• Ensure the financial viability of the practice and attain revenue and market share goals. • Establish and maintain a positive and productive tone that enables UCVA to have a happy and engaged workplace, and coach supervisors to enhance their skills to maximize employee satisfaction.• Establish and hold staff accountable for meeting key performance metrics.• Partner with Managing Partner and Executive Committee to lead the practice.• Represent UCVA externally in order to maintain high visibility of the practice and to seek growth opportunities.• Lead creation and implementation of strategic plan.• Explore expansion opportunities for the practice.

• Lead 21-member team across two states to improve and expand efforts to increase early detection and reduce incidence of cancer.• Raise $3 million of annual revenue through corporate fundraising.• Sell American Cancer Society mission services and income products to external partners.• Execute departmental re-engineering by re-organizing team, developing staff, creating new work processes, and defining measures of success. • Create partnerships with health systems, worksites, and coalitions to implement evidence-based strategies to reduce cancer risk.• Serve as one of a select group of local representatives for national transformation and organizational redesign of the American Cancer Society.• Collaborate with nationwide colleagues to create next generation of American Cancer Society national work plan.• Lead creation of external grant development function for Eastern Division.• Represent ACS with elected officials, media, and general public.Results:• Increased revenue over three years by 42% after four prior years of flat revenues.• Executed successful business turnaround in local operation.• Negotiated $7 million deal and secured funding for three-way partnership to create a new Hope Lodge Rochester.• Led creation of and served as inaugural chair of Quality Improvement Council, responsible for creating and implementing quality improvement projects within the organization.• Led creation of organizational Balanced Scorecard.• Created initiative to implement tobacco-free college campuses across New York State.• Doubled volume of people served by American Cancer Society programs in two years.• Created new Health Initiatives team which exceeded goals in first three years in operation.• Re-created and engaged regional board by re-defining role and recruiting new members.

• Execute departmental re-engineering by creating and providing leadership to 20-member team; develop work processes and measures of success to improve and expand efforts to detect and reduce incidence of cancer.• Serve as one of a select group of local representatives for national transformation and organizational redesign of the American Cancer Society.• Create partnerships with health systems, worksites, and strategic alliances to implement evidence-based strategies to promote behavioral changes to minimize cancer risk.• Lead creation of external grant development function for Eastern Division.• Advocate for cancer agenda with elected officials.• Serve as media spokesman and public representative of American Cancer Society. Results:• Executed successful business turnaround in local operation.• Negotiated $7 million deal for three-way partnership to create a new Hope Lodge Rochester.• Increased revenue over three years by 42% after four prior years of flat revenues.• Doubled volume of cancer patients served by ACS programs in two years by creating and implementing strategy to enhance outreach and increase programming.• Created initiative to implement tobacco-free college campuses across New York State.• Created new Health Initiatives team which exceeded goals in first two years in operation.• Re-created and engaged regional Board by re-defining role and recruiting new members.• Led creation of and served as inaugural chair of Quality Improvement Council, responsible for creating and implementing quality improvement change projects within the organization.• Led creation of organizational Balanced Scorecard.

Responsibilities:• Lead all operations for 19-member team in seven-county area.• Raise $2.7 million of annual revenue through special events and other fundraising activities.• Provide programs and resources to 2,500 cancer patients annually.• Operate Hope Lodge facility for out-of-town cancer patients receiving care in Rochester.• Create community needs assessment and annual regional plan.• Develop new programs to meet needs of people with cancer.• Advocate for cancer agenda with elected officials.• Serve as inaugural chair of Quality Improvement Council responsible for creating quality improvement mechanism within Eastern Division of American Cancer Society.• Serve as media spokesman for region. Accomplishments:• Executed a successful business turnaround by re-focusing staff team; creating mission, vision and core principles; developing structures of accountability and business review; changing responsibilities; and recruiting six new people.• Negotiated $7 million deal for three-way partnership to create a new Hope Lodge Rochester.• Increased revenue in first two years by 35% after four prior years of flat revenues.• Doubled volume of cancer patients served by ACS programs in first two years.• Negotiated agreements with all major local cancer centers and health insurers to enhance referrals to ACS programs.• Created and implemented strategy to enhance outreach and increase programming in order to reach more cancer patients. • Re-created and re-engaged regional Board of Advisors by re-defining role and adding 19 members.

Responsibilities and Accomplishments:• Developed and executed all provider relations activities for 3,600-member physician organization and managed provider relations staff.• Negotiated contractual terms with health insurers.• Developed and implemented cost savings initiatives.• Managed multiple internal functions during expansion of company from annual revenues from $100 million to $250 million and from three employees to 17.• Led the development and implementation of five-year strategic plans. • Secured agreement from two competing local insurers on a memorandum of agreement to cooperate on specific initiatives to reduce administrative hassles.• Chaired community-wide Health Forum task force to increase the efficiency of health care and develop effective solutions.