Mark Crook Email & Phone Number

London, England, United Kingdom

Initially focusing on our Customer Platform, I actively participated in delivering cutting-edge customer contact solutions and played a pivotal role in the comprehensive redesign of the Holiday Extras website interface, enhancing the user experience and user interface.Recognizing the importance of aligning the Cloud Platform with the broader objectives of the Holiday Extras Group, I transitioned into this crucial area of the business. Here, I prioritize supporting and maintaining our infrastructure, ensuring reliability, security, and up-to-date functionality. Whether assisting our UK-based colleagues, Germany-based colleagues, or the Shortbreaks Business, my primary focus is on maintaining active and dependable systems.In my role as a Delivery Manager, I draw upon my expertise in agile methodologies during our Sprint processes and ceremonies. As the face of my respective Squad, I liaise with and manage expectations of stakeholders across the organization, including senior leaders. This ensures alignment on operational output and enables us to meet our internal objectives effectively.With a passion for driving operational excellence, I am dedicated to fostering collaboration, optimizing processes, and delivering value to the organization. Through my multifaceted role, I play a pivotal part in supporting Holiday Extras' growth and operational success in a dynamic and competitive industry

Proven expertise in digital marketing, specializing in SEO, PPC, organic digital marketing, and account management. With a keen understanding of these domains, I crafted and executed highly effective digital marketing strategies to achieve tangible results. From optimizing websites for search engines to managing pay-per-click campaigns, I drove targeted traffic, enhanced online visibility, and delivered measurable outcomes.My exceptional account management skills enabled me to foster strong client relationships and provide outstanding customer service. By leveraging data-driven insights, I delivered impactful marketing solutions tailored to meet clients’ objectives and drive business growth. Committed to staying at the forefront of industry trends, I continuously refined my skills and employed innovative strategies to stay ahead of the competition.As a results-oriented professional, I thrived on delivering exceptional marketing performance and exceeding client expectations. With a passion for driving success through digital channels, I was dedicated to delivering measurable and sustainable outcomes in the ever-evolving landscape of digital marketing.

In my role as Commercial Partnership Specialist, I held the responsibility of overseeing the performance of our extensive hotel portfolio at London Heathrow Airport. Key aspects of my role included ensuring full hotel availability for our customers at competitive rates and maintaining regular communication with our hotel partners. These discussions covered topics such as recent performance, current market conditions, and forecasting.This position relied heavily on data analysis to drive decision-making. I possessed a comprehensive understanding of the data behind trading and market performance, allowing me to identify key opportunities and potential threats. By maintaining open and honest communication with our hotel partners, I could develop bespoke strategies that mutually benefited both Holiday Extras Ltd. and our hotel partners at London Heathrow Airport.Through strategic data-driven insights and collaborative partnerships, I successfully optimized the performance of our hotel portfolio, ensuring exceptional experiences for our customers and driving business growth.

In my role as a Business Development Executive at Holiday Extras Shortbreaks, I actively pursued new opportunities to expand our portfolio and cultivate strong relationships with our existing partners to drive growth. Networking at prominent events like WTM and regular visits to London enabled me to network and connect with valuable partners, to discuss developments and collaboration prospects.I contributed to creating enticing London theatre offers, ensuring that we provided our customers with the best value for their money. A crucial aspect of my role involved analyzing market trends and assessing customer needs to shape the ideal "customer journey." Proactively seeking new business opportunities has been instrumental in driving the growth of Holiday Extras' Shortbreaks program.This role enriched my knowledge in attractions and contracting, further enhancing my skill set. Managing affiliate campaigns for renowned UK attractions was a significant part of my responsibilities. Networking at events like Affiliate Huddle and PI Live allowed me to explore new opportunities in the affiliate space and drive incremental volume to the Shortbreaks affiliate channel.

Smeeth, Kent, United Kingdom

As a vital member of the Commercial Team at Holiday Extras Shortbreaks, my role involved daily interactions with our esteemed hotel partners. Responsibilities encompassed liaising with partners to adjust hotel availability based on market demand and optimizing hotel rates to maintain competitiveness. I swiftly transitioned into the task of loading hotels into our system, ensuring customers could seamlessly book unforgettable short breaks.This experience empowered me to cultivate and sustain exceptional relationships with both hotel partners and business associates.

Smeeth, Kent, United Kingdom

Key member of the rapidly expanding Holiday Extras Shortbreaks Customer Experience Team, responsible for promoting and selling our exciting Shortbreak packages to customers. Guided customers through the entire booking process, providing personalized assistance as they planned their family short breaks to the UK's renowned theme parks and top theatre shows in London.Achievements:Ranked 1st in Holiday Extras at the prestigious Customer Voice Awards (CVA), a nationally-recognized accolade.Recognized as a Top 10 performer nationwide in the highly competitive 'Travel, Tourism & Leisure' category.Consistently delivered exceptional customer service, building strong rapport and ensuring a seamless customer journey. Demonstrated in-depth knowledge of the offerings, actively addressing customer inquiries and providing tailored recommendations. By delivering outstanding service and fostering positive customer interactions, played a vital role in the team's success and the overall growth of Holiday Extras Shortbreaks

Delivered exceptional service and ensured a pleasant experience for all passengers aboard the 'Spirit of Britain' ferry. Provided professional customer care by offering a high level of service across various onboard areas, including bar service, restaurant operations, and on-board shopping services. Skillfully handled customer inquiries, resolved issues, and maintained a friendly and professional demeanor. Contributed to the overall success of the vessel by creating a welcoming atmosphere and ensuring passenger satisfaction throughout their crossing

Bachelor'S Degree, Business And Economics, 2:1

Activities and Societies: University of Hertfordshire Men’s Rugby Team University of Hertfordshire Economics Society Member As an alumnus.

Secondary School / High School

Activities and Societies: Brockhill Park Performing Arts College Men's 1st Football Team Brockhill Park Performing Arts College Men's 1st.