Mark Crowley work email
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I have spent my career in the professional creative arts, helping to build business externally while articulating strategy, vision and culture internally. I am comfortable collaborating with virtually every level of employee and producing work that connects with stakeholders in any medium.Among my favorite expressions, “A writer is one on whom nothing is lost.” Henry James.
Pops, Inc.
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RetiredPops, Inc. Jul 2024 - Present
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President Emeritus - Lake Catholic High SchoolLake Catholic High School Jun 2023 - Jul 2024Mentor, Ohio, United StatesHelping to advance the mission of Lake Catholic High School -
PresidentLake Catholic High School Aug 2017 - Jun 2023Mentor, OhioHelping young men and women discover themselves, their faith, their future and their purpose when they become a member of the Lake Catholic family.
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Director, Internal CommunicationsMaterion Corporation Sep 2015 - Aug 2017Mayfield Heights, Ohio* Created strategic employee communications plan reinforcing company key messages * Introduced award-winning video series featuring Chairman’s quarterly update* Captivated employees through award-winning video introduction of shared purpose statement* Built upon existing intranet, improving functionality, readership and employee ratings * Designed employee communication plan for acquisition of global competitor* Led company United Way committee through collaborative leadership and inclusive incentives* Collaborated with half dozen departments to produce effective enterprise change communications -
Director, Internal CommunicationsThe Sherwin-Williams Company Jul 2007 - Sep 2015Cleveland/Akron, Ohio Area*Increasing the ability of managers to effectively communicate with employees - Leadership Update; Five Minutes with Chris Connor*Increasing employee engagement through new and more frequent use of multi-media vehicles*Collaborating with business leaders and subject experts across a global company - Key strategic messages; company magazine themes; Townhall content; CSR report*Establishing communications capability and corporate –level communication plans - Transformed company newsletter into quarterly magazine - Created future state design for consolidated company portal - Initiated plan to digitize company archives by 150th anniversary (2016)* Created and managed major enterprise-wide projects - Created and produced company’s first Corporate Social Responsibility report - Produced company submission for Fortune 100 Best Companies to Work For -
Manager, Retail CommunicationsNational City Bank Feb 2002 - Jun 2007Cleveland/Akron, Ohio Area* Created a new intranet designed to enable cultural transformation with 13,000 employees. - 72% of employees said Retail OnLine “helps me do my job better” (37% better than national norm) - Winner of Content Week’s national competition - ‘Top Intranet of 2006” - 18,000 visitors per day; Daily Available documents = 17,000 *Created series of broadcast forums for senior management to reach front line employees - Vice Chairman’s teleconference, Branch network monthly teleconference, Promotion web casts - 38% of employees surveyed believed communications in the past year had improved.* Created a focus enabling managers to improve communications to their staff. - Promotion web cast launch kits; Teleconference talking points; Technology download guides* Wrote and introduced vision statement for retail bank and new senior management team. - Extended visibility through VIP Awards, manager kits, and dimensional mailings -
Customer Satisfaction ManagerNational City Bank Jan 2001 - Jul 2006Cleveland/Akron, Ohio Area* Created customer satisfaction measurement and reward program for 1300 branches and 3 contact centers* Conducted training, Improved customer experience, Increased branch goals 3 times
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Retail Marketing ManagerNational City Bank Jul 1998 - Jan 2001Cleveland/Akron, Ohio Area* Managed the marketing planning for National City’s combined (1300+) branch network. (Including mass media, branch merchandising, sales guide support and communication.)* Streamlined newspaper media coverage from 285+ newspapers to some 140 across six-state geography.* Designed and conducted advertising testing across six states - Management increased ad budget by 33%
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Manager Advertising And Creative ServicesNational City Bank Mar 1995 - Jul 1998Cleveland/Akron, Ohio Area* Developed and implemented National City’s brand positioning and multi-media image campaign.* Increased awareness and preference of National City brand during duration of two campaigns* Selected, managed National City's agency-of-record; grew department from 5 to 18 in three years.* Revamped bank’s brand identity system (logo treatments, advertising and collateral formats, language).
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Corporate Advertising; Regional MarketingKeycorp Sep 1992 - Mar 1995Cleveland/Akron, Ohio Area* Created Small Business campaign blending corporate and regional priorities - achieving 171% of goal. * Created local media relations strategy to connect local managers to writers and editors. * Directed development of marketing plans for new delivery channel systems. (Interactive AV kiosk, Hotline) * Co-conceived customer program "Your Financial Picture" to boost branch traffic and fulfill brand promise. -
Account Executive; Account SupervisorWyse Advertising May 1985 - Sep 1992Cleveland/Akron, Ohio Area* Implemented consumer/product marketing and sales support for a number of clients. (Sherwin Williams Stores, Uniroyal Tires, TRW Automotive, Seiko Mead Color Copiers, Applebee’s) * Designed and executed advertising and sales channel promotions for Uniroyal Tires. -
Account ExecutiveThe Jayme Organization Sep 1983 - May 1985Cleveland/Akron, Ohio Area* Responsible for developing/executing communication plans/promotions (Budget: $1.5 million).* Supervised development of inquiry management and direct response programs.
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Assistant Account ExecutiveMeldrum And Fewsmith Jan 1982 - Sep 1983Cleveland/Akron, Ohio Area* Coordinated placement of $1.25 million in broadcast, print, and business-to-business media.* Conceived and executed employee incentive campaigns, national trade media relations.
Mark Crowley Skills
Mark Crowley Education Details
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Business Administration, Marketing -
St. Joseph High SchoolHigh School
Frequently Asked Questions about Mark Crowley
What company does Mark Crowley work for?
Mark Crowley works for Pops, Inc.
What is Mark Crowley's role at the current company?
Mark Crowley's current role is Retired.
What is Mark Crowley's email address?
Mark Crowley's email address is mc****@****lic.org
What is Mark Crowley's direct phone number?
Mark Crowley's direct phone number is +121687*****
What schools did Mark Crowley attend?
Mark Crowley attended Weatherhead School Of Management At Case Western Reserve University, Northeastern University, St. Joseph High School.
What skills is Mark Crowley known for?
Mark Crowley has skills like Internal Communications, Management, Advertising, Strategy, Marketing, Marketing Communications, Leadership, Employee Engagement, Media Relations, Strategic Planning, Marketing Strategy, Corporate Communications.
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Mark Crowley
20+ Years Supporting Corporate Communications For Leading Brands And OrganizationsRaleigh-Durham-Chapel Hill Area -
Mark Crowley
Chief Operating Officer, Marketplace By American Public MediaLos Angeles Metropolitan Area3scpr.org, americanpublicmedia.org, marketplace.org4 +162657XXXXX
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2blumenthal.senate.gov, gmail.com
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