Mark Culf Email & Phone Number

Sheffield, Gb

United Kingdom

National

Main Job Purpose• Managed and motivated direct reports to achieve performance outcomes and maximise productivity.• Coached team to build client relationships and exceed sales targets.• Oversaw full sales lifecycle from prospecting clients to closing deals. Identified and closed new business opportunities through strategic networking, enhancing valuable client bases.• Manage P&L responsibility for the business unit.• Control costs, overheads and Implement cost containment measures nationwide.• Leveraged product knowledge to achieve revenue goals and retain clients.• Managed budgets, ROI and inventory to minimise costs and maximise profits.• Provided practical customer and market insight for improved strategic planning with shareholders.• Collaborated with cross-company & European departments, developing new strategies to capitalise on emerging customer trends.• Attended prominent industry trade shows, exhibitions, and events across UK.• Adoption & use of CRM / Salesforce systems.• Closed complex deals with new customers. Generated leads to bring in new client revenue and improve bottom-line profitability. • Attended prominent industry trade shows, exhibitions, and events across UK.• Influenced key decision-making and established trust with stakeholders.• Manage key customer relationships with NHSSC & other third parties.• Drew on understanding of key markets to push development of business strategies.• Consistently exceeded revenue & profit targets through new account penetration and development.• Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.• Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement.• Launched new product lines with strong marketing strategy.• Act in a professional manner at all times when representing the company.

National

• Managed and motivated clinical sales specialists to achieve performance outcomes and maximise productivity.• Coached team to build client relationships and exceed sales targets.• Attended prominent industry trade shows, exhibitions, and key events.• Manage P&L responsibility for the business unit.• Independently managed employee motivation and training.• Influenced key decision-making and established trust with stakeholders.• Drew on understanding of key markets to drive business growth & profitability.• Consistently met & exceeded revenue targets through new account penetration and development.• Manage key customer relationships with NHSSC & other third parties.• Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement.• Launched new product lines with strong retail and marketing strategy.• Increased new business connections and revenue generation opportunities by improving networking strategies.• Improved long-term prospecting, strategy development and customer engagement by implementing successful growth strategies.• Sourced and corrected strategic and tactical problems impacting business and sales management.• Reduced excess spending year-on-year through budget analysis and cost reduction strategies.• Boosted outreach and drove market interest by creating innovative marketing plans and strategies.• Prepared short- and long-term forecasting functions to inform company objectives and financial decision-making.• Facilitate cross divisional working with internal customers & partners to ensure all internal policies / procedures are adhered to.• Act in a professional manner at all times when representing the company.

National

Monitored and evaluated teams, identifying and targeting opportunities for improvement.• Delivered business strategy to drive revenue and operational efficiencies.• Tracked KPIs to drive profitability and target delivery.• Used strategic and forward-thinking business techniques to maximise turnover.• Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.• Managed projects to consistently deliver milestones on time and within budget.• Forecasted sales performance trends with Salesforce CRM.• Drove sales and maintained cost controls.• Built and maintained loyal, long-term customer relationships through effective account management.

Sheffield, United Kingdom

• Collaborated with sales, global marketing and support teams to launch products on time and within budget.• Liaised with clients to develop deep understanding of current market landscape.• Monitored market trends and competitor performance and analysed gaps to update promotional strategies and maximise sales.• Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.• Prioritised product backlog to achieve goals and targets.