SoftCo provides financial process automation solutions that increase productivity, reduce costs and ensure organizations meet their compliance obligations. SoftCo's consultative approach aimed at understanding customers' businesses, the challenges they face, and deliver solutions to meet and go beyond their expectations. I am based in SoftCo’s HQ in Dublin, Ireland working as a Strategic Account Manager. My role focuses on; new business sales, account management, business process improvement, business development, and demand generation.Key Duties:• Management of inbound sales leads coming into SoftCo UK & IRE• Management of BDR/SDR team & outbound lead gen activity• Identifying business opportunities by engaging with prospects & evaluating their needs and requirements to understand if SoftCo can add value• Accountability for the business relationship between SoftCo and client - dealing with escalations either commercially or delivery• Maintaining relationships with clients by providing support, information, and guidance• Ability to build strong relationships with executive stakeholders - demonstrating an ability to communicate, present and influence at all levels of an organisation• Manage client accounts to maximize sales opportunities within these accounts and develop an account management strategy to align with SoftCo's strategy and goals• Liaising with the Technical and Service departments to handle escalations• Preparing reports by collecting, analyzing, and summarizing information• Contributing to the team effort by accomplishing sales related results• Organizing sales visits and attending trade exhibitions, conferences, and meetings• Ensuring quarterly and annual targets are achieved• Negotiating price for the sale, constructing sales pitches, presentations and demonstrating product features before a sale• Responding to pre-qualification questionnaires or information to tender documents

My responsibilities at SoftCo include;• Qualify and develop potential leads across the EMEA region, handing clients over to Senior Business Executives further along the pipeline• Develop my own sales cadence to identify specific leads within targeted industries• Running successful marketing campaigns using Microsoft Dynamics, Click Dimensions and LinkedIn Sales Navigator• Work alongside senior management and owners to develop a strong value proposition for industry specific solutions• Scheduling demonstrations and organising proof of concepts (POC) to progress key leads through the sales pipeline

• Interpersonal skills developed through interaction with customers in my sales advisory role both marketing and recommending concrete products involving high levels of self-assured selling, negotiation, persuasion and product knowledge in professional situations• Networking with potential clients at trade shows with the potential to expand the company’s current customer base through brand marketing and relationship building helping to develop export markets in the UK mainland• Advisory role working in this SME, extracting management accounts and monitoring results against previous periods• Developing a contract costing system to assess the profitability of individual jobs

Prior to University, i spent a year working full-time for Grant Thornton as a member of the firms recovery & reorganisation team. I continued the job while at University, picking up very strong business acumen - gaining experience across several functions including human resources, IVA and accountancy. In particular the job involved high levels of client correspondence in relation to the completion of an individuals voluntary arrangement (IVA) or a company voluntary arrangement (CVA).