Mark Cunning

Mark Cunning Email and Phone Number

Group Content Director @ Onic
Sligo, IE
Mark Cunning's Location
Sligo, County Sligo, Ireland, Ireland
Mark Cunning's Contact Details

Mark Cunning work email

Mark Cunning personal email

n/a
About Mark Cunning

Transforming Media, Driving Growth, Delivering ResultsI am a seasoned media leader with over 15 years of experience in content innovation, audience engagement, and organisational growth.Specialising in FM and digital platforms, I have built a career on delivering award-winning, monetised content and developing strategies that position brands as market leaders.Passionate about creating high-impact content, I align creative excellence with business objectives to captivate audiences and drive measurable success.My Expertise✓ Lead multi-platform content strategies that resonate with audiences while staying ahead of industry trends.✓ Spearhead innovative programming that increases retention, boosts ratings, and maximises commercial potential.✓ Drive cross-functional collaboration, ensuring seamless alignment between creative, commercial, and operational teams.✓ As CEO and Content Director at iRadio, I oversee programming, talent development, and audience growth across a 15-county transmission area. I led iRadio’s acquisition by BMAI, managing the high-stakes transition—from organisational integration to operational realignment. My regulatory expertise secured iRadio’s licence renewal, ensuring compliance with Coimisiún na Meán and positioning the station for long-term growth.Career Highlights✓ Developed and launched award-winning content that increased engagement and maximised revenue streams.✓ Presented at Radio Days Europe and Greece, earning international recognition for thought leadership in media innovation.✓ Awarded Fellowship of The Institute of Leadership (2023), underscoring my strategic vision and leadership excellence.My Leadership StyleCollaboration, creativity, and results define my approach. I have worked closely with board members, sales teams, regulatory bodies, and creative talent, fostering teamwork and innovation to deliver campaigns that balance strategic and creative goals. Coaching and mentoring presenters and producers is at the heart of my success, ensuring talent grows alongside the business.Core StrengthsI thrive under pressure, delivering exceptional results in high-stakes environments. From transforming content strategies to navigating complex regulatory landscapes, I bring sharp attention to detail and relentless focus on performance. My expertise spans content creation, audience growth, commercial partnerships, and operational excellence, making me a well-rounded leader for today’s fast-paced media landscape

Mark Cunning's Current Company Details
Onic

Onic

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Group Content Director
Sligo, IE
Website:
urbanmedia.co.uk
Employees:
45
Mark Cunning Work Experience Details
  • Onic
    Group Content Director
    Onic
    Sligo, Ie
  • Iradio Ireland
    Ceo & Content Director – Iradio (Bauer Media Audio Ireland)
    Iradio Ireland Nov 2023 - Present
    Athlone, Ireland
    In this role, I lead the strategic direction of iRadio within Bauer Media Audio Ireland, driving content innovation and operational efficiency across a 15-county TSA. I manage the seamless integration of iRadio into the broader BMAI framework, streamlining HR processes, operational practices, and compliance standards. By implementing audience-first strategies, I have aligned iRadio’s programming with market trends and listener expectations, ensuring continued growth and engagement.A key highlight of this role has been leading high-profile initiatives under Coimisiún na Meán’s Sound & Vision schemes, developing award-winning content that resonates across FM and digital platforms. I also focus on talent development, coaching presenters and producers to enhance performance while fostering a collaborative team culture.Top Strengths: Strategic leadership, regulatory compliance, multi-platform content innovation, talent development, audience engagement, operational efficiency.
  • Iradio Ireland
    Chief Executive Officer & Content Director - Iradio (Wilton Radio)
    Iradio Ireland Dec 2018 - Nov 2023
    Athlone, Leinster, Ireland
    As CEO and Content Director, I drove the strategic vision for iRadio (Wilton Radio LTD,) delivering award-winning programming and achieving significant audience growth. I led the acquisition of iRadio by BMAI, coordinating with legal and financial teams to ensure seamless integration. Additionally, I secured iRadio’s licence renewal, leveraging in-depth regulatory expertise to align operations with broadcasting standards.My work included developing monetised content strategies, integrating FM and digital platforms, and fostering long-term partnerships with advertisers and stakeholders. I prioritised coaching and mentoring on-air talent to elevate content quality and strengthen audience loyalty.Top Strengths: Audience growth, regulatory expertise, strategic vision, creative monetisation, talent coaching, stakeholder collaboration.
  • Iradio Ireland
    Group General Manager
    Iradio Ireland Jun 2017 - Dec 2018
    Athlone, Ireland
    In this role, I managed daily operations across programming, finance, marketing, and technical teams, ensuring smooth collaboration and compliance. I spearheaded talent acquisition and coaching, delivering high-quality content that aligned with audience preferences and BAI standards.Additionally, I optimised operational structures to support growth, introduced new programming strategies, and enhanced listener engagement through data-driven insights. These efforts resulted in improved operational efficiency and increased audience retention.Top Strengths: Operational management, compliance leadership, programming strategy, talent acquisition, data-driven decision-making, cross-functional teamwork.
  • Iradio Ireland
    Programme Controller
    Iradio Ireland Apr 2015 - May 2017
    As Programme Controller, I was responsible for all content output, ensuring alignment with iRadio’s programming strategy and BAI regulations. I developed data-driven programming schedules that enhanced engagement, driving measurable increases in audience loyalty.Collaborating closely with producers, presenters, and sales teams, I delivered cohesive programming that resonated with listeners and supported commercial objectives. I also focused on continuous improvement, refining schedules based on audience feedback and industry trends.Top Strengths: Programming strategy, audience insights, compliance expertise, team collaboration, schedule optimisation, content innovation.
  • Iradio Ireland
    Presenter & Music Director
    Iradio Ireland Oct 2007 - Apr 2015
    Athlone, Leinster, Ireland
    As Music Director, I designed and implemented strategic music programming frameworks, ensuring playlists reflected market trends and audience preferences. Working across FM, digital, and social platforms, I integrated multi-platform strategies to expand reach and improve engagement.I collaborated with the Programme Director on innovative schedules, driving consistent audience growth while maintaining compliance with BAI standards. Talent coaching and detailed audience analysis were key elements of my role, ensuring programming was both creative and effective.As a key on-air talent for i102104, I created engaging, audience-focused, award winning content that contributed to the station’s rapid growth and strong listener loyalty across its 15-county TSA while setting all record listening numbers in the lunchtime slot. Beyond my on-air role, I actively collaborated with producers and station leadership to design innovative programming aligned with market trends and listenerpreferences. My ability to balance creative storytelling with audience insights allowed me to consistently deliver high-quality broadcasts that resonated with diverse demographics.I also played a pivotal role in coaching junior presenters, sharing best practices and refining their on-air delivery to elevate overall station output. Proficient in industry-standard tools such as Dalet, Radiomation, and Adobe Audition,I ensured seamless technical execution of all live and recorded segments.Top Strengths: Music programming, multi-platform strategy, compliance alignment, audience analytics, talent development, creative innovation, content creation, audience engagement, talent coaching, technical proficiency, programming innovation, team collaboration.
  • Cool Fm
    Presenter
    Cool Fm Sep 2005 - Oct 2007
  • Q Radio Network
    Presenter
    Q Radio Network Jun 2002 - Aug 2005

Mark Cunning Education Details

  • Institute Of Leadership
    Institute Of Leadership
    Leadership
  • Dominican College, Portstewart
    Dominican College, Portstewart
  • Dalriada School, Ballymoney
    Dalriada School, Ballymoney

Frequently Asked Questions about Mark Cunning

What company does Mark Cunning work for?

Mark Cunning works for Onic

What is Mark Cunning's role at the current company?

Mark Cunning's current role is Group Content Director.

What is Mark Cunning's email address?

Mark Cunning's email address is ma****@****adio.ie

What schools did Mark Cunning attend?

Mark Cunning attended Institute Of Leadership, Dominican College, Portstewart, Dalriada School, Ballymoney.

Who are Mark Cunning's colleagues?

Mark Cunning's colleagues are Niamh Garrahan, Vivienne Wood, Grainne Ryan, Stephen Joyce, Ronan Mcconnell, Caitriona Rooney, Elaine Rockett.

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