Mark Cunning Email & Phone Number

Sligo, Ie

Athlone, Ireland

In this role, I lead the strategic direction of iRadio within Bauer Media Audio Ireland, driving content innovation and operational efficiency across a 15-county TSA. I manage the seamless integration of iRadio into the broader BMAI framework, streamlining HR processes, operational practices, and compliance standards. By implementing audience-first strategies, I have aligned iRadio’s programming with market trends and listener expectations, ensuring continued growth and engagement.A key highlight of this role has been leading high-profile initiatives under Coimisiún na Meán’s Sound & Vision schemes, developing award-winning content that resonates across FM and digital platforms. I also focus on talent development, coaching presenters and producers to enhance performance while fostering a collaborative team culture.Top Strengths: Strategic leadership, regulatory compliance, multi-platform content innovation, talent development, audience engagement, operational efficiency.

Athlone, Leinster, Ireland

As CEO and Content Director, I drove the strategic vision for iRadio (Wilton Radio LTD,) delivering award-winning programming and achieving significant audience growth. I led the acquisition of iRadio by BMAI, coordinating with legal and financial teams to ensure seamless integration. Additionally, I secured iRadio’s licence renewal, leveraging in-depth regulatory expertise to align operations with broadcasting standards.My work included developing monetised content strategies, integrating FM and digital platforms, and fostering long-term partnerships with advertisers and stakeholders. I prioritised coaching and mentoring on-air talent to elevate content quality and strengthen audience loyalty.Top Strengths: Audience growth, regulatory expertise, strategic vision, creative monetisation, talent coaching, stakeholder collaboration.

Athlone, Ireland

In this role, I managed daily operations across programming, finance, marketing, and technical teams, ensuring smooth collaboration and compliance. I spearheaded talent acquisition and coaching, delivering high-quality content that aligned with audience preferences and BAI standards.Additionally, I optimised operational structures to support growth, introduced new programming strategies, and enhanced listener engagement through data-driven insights. These efforts resulted in improved operational efficiency and increased audience retention.Top Strengths: Operational management, compliance leadership, programming strategy, talent acquisition, data-driven decision-making, cross-functional teamwork.

As Programme Controller, I was responsible for all content output, ensuring alignment with iRadio’s programming strategy and BAI regulations. I developed data-driven programming schedules that enhanced engagement, driving measurable increases in audience loyalty.Collaborating closely with producers, presenters, and sales teams, I delivered cohesive programming that resonated with listeners and supported commercial objectives. I also focused on continuous improvement, refining schedules based on audience feedback and industry trends.Top Strengths: Programming strategy, audience insights, compliance expertise, team collaboration, schedule optimisation, content innovation.

Athlone, Leinster, Ireland

As Music Director, I designed and implemented strategic music programming frameworks, ensuring playlists reflected market trends and audience preferences. Working across FM, digital, and social platforms, I integrated multi-platform strategies to expand reach and improve engagement.I collaborated with the Programme Director on innovative schedules, driving consistent audience growth while maintaining compliance with BAI standards. Talent coaching and detailed audience analysis were key elements of my role, ensuring programming was both creative and effective.As a key on-air talent for i102104, I created engaging, audience-focused, award winning content that contributed to the station’s rapid growth and strong listener loyalty across its 15-county TSA while setting all record listening numbers in the lunchtime slot. Beyond my on-air role, I actively collaborated with producers and station leadership to design innovative programming aligned with market trends and listenerpreferences. My ability to balance creative storytelling with audience insights allowed me to consistently deliver high-quality broadcasts that resonated with diverse demographics.I also played a pivotal role in coaching junior presenters, sharing best practices and refining their on-air delivery to elevate overall station output. Proficient in industry-standard tools such as Dalet, Radiomation, and Adobe Audition,I ensured seamless technical execution of all live and recorded segments.Top Strengths: Music programming, multi-platform strategy, compliance alignment, audience analytics, talent development, creative innovation, content creation, audience engagement, talent coaching, technical proficiency, programming innovation, team collaboration.

Fellowship, Leadership

Education record

Education record