Mark Cuthbert Email & Phone Number

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Greater Madrid Metropolitan Area

Driving national and international growth via the network of agents and distributors. Changing out underperforming regions. Updating of terms and conditions to be market competitive. Driving improvements in internal and external marketing through international sales meetings and trade fairs. Reorganising internal procedures and customer service to support the growth.

Madrid Area, Spain

Responsible for the P& L and operational efficiency of a network of 380 stores in fifteen international markets. Revison and restructuring of local organisations as relevant. Driving an International vision in the corporate head office through convincing argument to key stakeholders within the Groups brands. Proactively identifying individual market needs and meeting that need through collaboration with product and marketing teams in the corporate head office. Achievements – LFL growth and delivering Cash Flow of 20% over budget.

Madrid Area, Spain

Responsible for the profitable growth of the Esprit Brand in Spain and Portugal. Management of Key account team, field sales and franchise operations.Achievements – Instilling a positive collaborative culture in the team and delivering a plan returning the business to profitability

Madrid Area, Spain

Responsible for the successful integration of a Spanish JV into VF Corp. Restructuring of the organisation, DC closure, systems migration, sales force and all support functions, sourcing and development of new central Madrid office location. Management of the ECI key account team, field sales force and remaining Spanish team and the development of a new corporate culture. Achievements – completion of the smooth integration without the loss of one single days trading or shipping.

P & L ownership for the Brand.Driving the local sales organisations to deliver consistent revenue and Op Inc. growth fromthe current annual turnover of $ 300m.Development of brand strategy - target consumer, brand positioning, product strategy,creation, and overall product development of the full collection.Oversee the planning and inventory control function.Responsible for all ATL and BTL marketing activity including owned and partner store roll out programmes.Achievements – Development of the WANTED comms platform, restructured product hierarchy, strengthened creative capability through design recruitment, instilling belief in the Brand potential with the sales organisation. A full revitalisation of the Wrangler Brand.

Bornem, Belgium

Development of brand strategy - target consumer, brand positioning, product strategy,creation, and overall product development of the full collection.Responsible for all ATL and BTL marketing activity including owned and partner store roll out programmes.

Bornem, Belgium

Responsible for full product collection of bottoms and tops, men’s , women’s , youthsManagement of product development team to ensure all categories are developed in line with brand strategy. European price setting and forecast control.

Nottingham, United Kingdom

Sourcing and production control of all tops. Management and control of the product offer and pricing and margin.