• Lead the web and mobile roadmap to improve the client experience and deepen our relationship with them. • Oversee both product and service teams for successful launches, adoption, and ongoing engagement. • Partners with a hybrid of both internal and external engineers.• Drive incremental growth by either freeing up DVM capacity or increasing client engagement and loyalty.• 2023 accomplishments include: o Team launched a record 157 websites across multiple lines of business in both the US and Canada. o Successful app launch with dozens of pilot locations leading to high app ratings, and many hours per week of time saved with hospital staff.

NVA is the largest private owner of freestanding veterinary hospitals and pet resorts. NVA owns more than 1,500 locations in the US, Canada, and Australia. It’s a community of professionals united by the love of animals and the people who love them. In this position, I have the pleasure to work on several opportunities, including:• Leading an expert team that develops a proprietary web platform that hosts more than 900 websites on it. • Working with strategic stakeholders throughout the org to evolve the digital experience from app functionality to e-commerce integration. • Partnering with marketing business line leaders to achieve organic, same-store growth through various program optimizations. • Expanding the SEO program which has already achieved 97% of websites on the platform to rank #1-3 in their local pack. • Many additional exciting projects in the pipeline!

Brookfield acquired Newland

Newland is a national pioneer in mixed-use master-planned community development. In the year of the pandemic, website traffic increased an average of 17% YoY across our websites as shopping shifted digitally. Processes and technologies we put in place harnessed this increase and resulted in:• 27% YoY increase in digital lead generation (8% increase in website conversion rate).• 10% YoY increase in lead-to-home sale conversion rate.With a successful implementation of CRM and marketing automation systems in early 2021, the processes and KPIs continue to improve. Overall, I’m responsible for the following in this role:• Leading the company’s digital marketing strategy and implementation of best practices across all regions. • Growth in qualified lead generation and home sales through inbound marketing across 20 websites, including web development, landing page conversion and testing, search engine optimization, email marketing and online advertising. • Setting and evolving the martech roadmap, and partnering with IT on implementation to build out the marketing infrastructure to enable improved user experience, conversion and better data evaluation and program measurement. • Serving as a resource for regional/divisional teams on effective planning, execution, utilization, and budgeting of digital marketing campaigns for each community. • Creating and maintaining success metrics, reports, dashboards, and analyses that detail performance, effectiveness, KPIs and business ROI across multiple channels.

- Oversaw digital marketing team, marketing technology infrastructure, product road map, data integrity, analytics and market research. - Led a team that was accountable for SEM, SEO, web content, web development, CRM, marketing automation, analytics, market research, and campaign management. - Average campaign ROI over one year was 530%.- Improved efficiency of outsourced web development team that resulted in more than a 50% savings in operational run rate without delaying projects or sacrificing quality.- Managed multi-year $12 million capital development projects.- Recruited and developed a team of subject matter experts.

Scripps Health is a $2.9B private, integrated health system employing 15,000, with 5 hospital campuses and 30 outpatient locations. As the Director of Consumer Insights, I led the transformation of our traditional marketing function to a data-driven department, focused on achieving measurable results. Achievements include: • Successful implementation of a CRM and call center platform. Managed all aspects of the project including vendor analysis, requirements documentation, data-mapping, testing and post go-live adoption. • Evolved the market research function to not only monitor the perception of Scripps in the market, but also provide insights into program and service developments. One market study to analyzed the feasibility of a new retail clinic location that was being considered. The study identified the key operating hours and services that should be offered. After the launch, the new retail clinic quickly met volume targets and received high patient satisfaction scores through post-visit surveys that I also manage. • Evaluated all current and potential marketing technology platforms to determine the best ecosystem that would generate useful insights and be seamless to both users and customers. One outcome of the analysis included a change in a marketing automation platform that saved the company about $100k, while also increasing the number of features available and streamlining integration projects between other existing platforms.

Started a new market research and customer insight program. Developed new department reporting and ROI standards. Responsible for advertising campaigns for a number of key service lines. Implemented a new data-driven strategy to one of the larger annual campaigns which yielded a 14% YoY increase in the number of leads generated.

Responsible for a broad range of projects to support both acquisition and retention strategies. Managed community partnerships with the San Diego Padres and SDSU Aztecs to increase brand awareness and preference.