Specializing in wholesale distribution, direct sales and merchandising, MARK’D is focused on positioning, elevating and driving sales for independent fine jewelry/watch brands and designers.Current clients include: Tabayer, Harwell Godfrey, Future Fortune and Jade Ruzzo.

➢ Overachieved personal annual sales goal at 140% during my first year.➢ Prospect and develop new relationships with FJW vendors to drive supply. Drive business by prospecting existing connections and developing points of aggregation with new vendor consignor businesses. These contacts include but are not limited to: luxury brands, retailers, wholesalers, re-sellers, manufacturers, jobbers, and B2B consignors.➢ Successfully spearhead all areas of account management ranging from vendor customer service to working closely with cross-functional teams to optimize product assortment and processing in order to expeditiously list to site and achieve category sales targets.➢ Carefully curate product assortment to optimize performance and meet sell through targets, in partnership with Merchandising. ➢ Source and purchase marquis FJW product via BUF; partner with Merchandising to ensure margins are met while overseeing the procurement and negotiation processes.➢ Develop and implement marketing strategies to continually increase consignment with The RealReal. ➢ Work closely with consignors to set price expectations and procure their luxury merchandise.➢ Utilize my FJW expertise to carefully review and process all items for shipment to ensure they are cataloged and up to TRR’s high quality standards

Successfully lead a boutique agency to meet requirements of exacting clients, customizing media and influencer relations, strongly positioning brands, products and services for exclusive market segments. Strategically integrate marketing, partnership, PR and media relations, producing iconic, highly sought-after events for those who set trends and define unique lifestyles. ➢ Developed interactive media and community relations campaigns for NYX Professional Makeup’s retail store grand openings in regional markets, establishing national presence for brand of affordable luxury. ➢ Forged strategic partnership between Gabriel & Co. jewelers and high-end dress designer Carmen Marc Valvo, combining exceptionally effective online launch with targeted media and influencer campaign.➢ Created digital campaign for Marvin Watch C°1850, identifying top men’s fashion and lifestyle bloggers who participated in co-designing a watch within a fine line of Swiss horology collections.➢ Strategically selected jewelry designers to participate in Rio Tinto’s Diamonds with a Story initiative noted for subsequent signature launch at Mailroom NYC to inaugurate a most successful marketing and media campaign.➢ Curated TREND VISION Jewelry + Forecasting’s annual Trend Book, publishing comprehensive global trend analyses for trade publications, including JCK and IDEX.Other Clients Include: Angela Caglia Skincare, Caliente Fitness, City Aesthetics, For Future Reference, Gather Kitchen, International Gem Tower, Lexington ENT, Lovesac, McClain & Zubal and Republic Property Group.

Progressive accomplishments in expanding American presence for an uncompromising designer of fine British jewelry. Promoted and given regional management responsibilities due to outstanding professionalism and performance.West Coast Regional Manager (2018 – 2019)➢ Analyzed market, establishing long-term, sustainable relationships while significantly increasing existing account values. ➢ Advantageously negotiated contracts and other agreements, designing business ventures to meet specific retail requirements for department stores, boutiques and specialty stores.➢ Conceptualized and produced marketing campaigns and events for individual accounts, driving sales and brand awareness in local markets while working within tight co-op budgets. ➢ Partnered with clients in staff training, merchandising and repairs, providing comprehensive product knowledge.➢ Led inaugural participation in Design Miami at Art Basel, Miami Beach, overseeing booth design and product selection, closing significant sales onsite.General Manager, (2017 – 2018) ➢Positioned Rodeo Drive flagship boutique as a unique destination with a distinctive showroom, as well as an influential art gallery and event space. ➢ Devised marketing, client relations, CRM, event production and staff training initiatives, turning around revenues from flat to positive within six months. ➢ Elevated US retail and e-commerce operations, generating meaningful sales increase over the previous year. ➢ Hired and onboarded all levels of employees. ➢ Engaged PR firms on both coasts, establishing strong national media relations.➢ Pitched and met with top local editors and stylists, winning product placements and celebrity endorsements. ➢ Spearheaded store renovation, hired and oversaw key vendors, worked closely within the confines of strict landlord and City of Beverly Hills rules and regulations, while representing the SW executive team. Project was completed under budget within an exceptionally tight timeline.

➢ Made significant contributions to key projects within a creative boutique agency leader, securing new business, optimizing integrated campaigns and branded contents.➢ Targeted influencers within legacy & New Media, consistently winning exceptional endorsements and placements.➢ Produced press previews, product launches, consumer facing events, designer trunk & runway shows, creating a strong footprint at New York Fashion Week; managing all areas of production including venue and sponsor acquisition, design, red carpet/VIP services.➢ Spearheaded celebrity/VIP styling for red carpet in NYC and LA & runway styling at New York Fashion Week, maximizing relationships with designers and brands. ➢ Oversaw fashion & lifestyle trend segments for CBS’s This Morning nationwide affiliates, writing segment scripts, selecting topics & products and collaborating with talent.Clients Included: Antonini Milano, Caswell-Massey, Gianna Rose Atelier, Irina Shabayeva, Jewelers For Children, K. Brunini Jewels, Marcia Gay Harden, Maria Pinto, Bernard Passman Galleries, Philip Stein, Sevan Biçakçi, Sylvie Collection, Tournaire and World Gold Council.

Solid, progressive accomplishments within the global leader in prestige beauty focused on makeup, skin care, fragrance and hair care with a diverse portfolio of 25 brands sold in 150 countries.Associate, Retail Sales Operations, MAC Cosmetics (2006 – 2008)➢ Spearheaded implementation of corporatewide new-work order system. ➢ Monitored and analyzed costs, distribution & inventory replenishment, projecting fiscal year policy & inventory data.➢ Generated vendor reports to facilitate repair and maintenance for points of sale.Coordinator, Visual Merchandising, Clinique (2005 – 2006)➢ Coordinated partnerships with marketing team for new product launches.➢ Designed and executed departmental travel schedules to service more than 2,400 points of sale.➢ Managed daily schedules for director and executive director.➢ Coordinated PR and corporate events in tandem with executive management.➢ In charge of AP, ensuring project implantation within budgets.Public Relations & Marketing Coordinator, Aveda (2003 – 2005)➢ Pitched beauty and trade publications for product placement opportunities.➢ Held one-on-one editor appointments at launch events.➢ Completed extensive marketing research, consistently analyzing competitors’ media coverage.➢ Created press materials and designed tracking system for extensive corporate press coverage.