Mark is now CEO of impactXP- a B2B Technology business aimed at digital transformation of traditional marketing and selling approaches. ImpactXP is a next generation Category and Commercial tech platform- allowing you build Commercial Simulations that combines space, range, VR, analytics and research into one intelligent tool.Mark was one of WPP’s/ Kantars lead Sales & Marketing strategists having been Board Director of Kantar Retail & Glendinning as well as Managing Director of the EMEA Consumer & Shopper Practice at Kantar Retail from 2005 – 2011. He has advised the boards of Colgate, Mars, Bacardi, Diageo and Coca-Cola in creating future Growth programmes and been instrumental in creating many approaches to improve execution of strategy in over 15 countries. Mark has a unique sets of skills that ensures he is at the cutting edge of new thinking through innovating new client approaches but is also an excellent relationship leader who clients turn to for regular advice. He has a rare combination of entrepreneurial, commercial, analytical and creative capability that clients love. Mark lives in Bath with his “all girl” family, plays golf and tennis when he can, sings & blows his horn on a regular basis.