Mark Defazio

Mark Defazio Email and Phone Number

VP Operations | Revenue & Profit Management | Retail/CPG @
Mark Defazio's Location
Buffalo, New York, United States, United States
Mark Defazio's Contact Details

Mark Defazio personal email

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About Mark Defazio

I have a passion for growing brands, improving business processes and operations, and turning insights into action leading to long term revenue, EBITDA, and customer growth. Recognized as both strategic and analytical, I have over 20 years of leadership in large public corporate environments, privately owned businesses, and private equity ownership. With demonstrated leadership in operations, supply chain, merchandising, category management, and customer marketing, I understand product life cycle and how to maximize return on investment.I have collaborated with the top consumer packaged goods companies in the world to create innovative brick and mortar, digital, and private label solutions that delivered consistent growth in revenue, profit, market share, household penetration, and customer loyalty in highly competitive industry conditions. Through these efforts I learned the vital importance of being innovative, adaptive when needed, and ever-changing to stay ahead of the competition. Helping businesses get there continues to drive me.Specialties:P&L Management & Financial Reporting | Budget & Forecasting | Business Intelligence | Category Management | Merchandising | Strategic Sales Planning | Consumer Insights | Joint Business Planning | Customer Development & Retention | Negotiation | Pricing & Promotions | Customer Marketing | Coop & Trade Marketing Funds Management | Operations & Supply Chain | Process Improvement | Cross-Functional Team Leadership & Communication

Mark Defazio's Current Company Details
The Magni Group, Inc.

The Magni Group, Inc.

VP Operations | Revenue & Profit Management | Retail/CPG
Mark Defazio Work Experience Details
  • The Magni Group, Inc.
    Vice President Of Operations
    The Magni Group, Inc. Jan 2022 - Present
  • Akorn, Inc
    Director - Analytics And Sales Administration/Operations, Akorn Consumer Health
    Akorn, Inc Oct 2018 - Oct 2021
    Leader of sales operations, business intelligence reporting, administration, and program execution for the OTC Consumer Health division serving U.S, Canada, and New Zealand/Australia markets. ★ Headed cross-functional team that grew single year international sales 18% across a multi-million-dollar business unit★ Created 4-year gross to net sales forecast tool that optimized S&OP planning for business that grew shipment sales 24% in 4 years★ Produced $2MM coop & trade marketing funds savings by optimizing promotional ROI with Sales team★ Generated over $7MM YOY sales market growth by optimizing product allocation, minimizing returns, & creation of lost sales analysis ★ Reduced 2020 customer fines $100k+ by optimizing product allocation, customer communication, operational compliance, sales leadership, customer service, and warehouse operations
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  • Tops Markets
    Director - Center Store Sales And Merchandising
    Tops Markets Oct 2015 - Oct 2018
    Promoted to larger role. ★ Developed and mentored 17-member team of Category Business Managers/Analysts/Administrators that achieved $800MM annual sales in 125 categories across Health & Beauty Care, General Merchandise, Household, Baby, Pet, Dairy, Frozen, Natural/Organic, C-Store / Fuel★ Identified key organizational strengths and weaknesses through consumer insights, syndicated data, and collaboration with the top CPG companies in the world resulting in $20MM+ and 3% sales increase in latest year in established market★ Launched new product lines and break to market items that generated $5MM+ incremental sales ★ Achieved multimillion-dollar annual cost savings by negotiating vendor terms, pricing, and new business development★ Collaborated with Marketing and Operations on successful launch of Instacart delivery service★ Oversaw execution of Category Business Reviews focusing on customer behavior, utilizing financial and market share data, shopper insights, and cluster analysis★ Oversaw integration of natural/organic products into mainstream locations resulting in double digit sales growth and household penetration growth★ Provided leadership direction for go-to-market pricing and promotional strategies in line with company strategy
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  • Tops Markets
    Director - Deli/Prepared Foods
    Tops Markets May 2013 - Oct 2015
    Promoted to Director role. ★ Delivered $117MM and 5% YOY sales growth which was highest growth department in company★ Launched new subs, pizza, and grab 'n' go appetizer programs resulting in double digit annual sales and profit growth ★ Negotiated and implemented scan-based trading programs that generated over 25% annual sales growth and eliminated inventory carrying costs★ Led initiative to discontinue non-productive programs including prepared foods hot bar resulting in increased labor savings and category profit ★ Awarded Merchandiser / Marketer of the Year, 2014★ 40 Under 40 Inductee, Griffin Report of Food Marketing, 2014
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  • Tops Markets
    Category Manager - Household, Baby, & Pet
    Tops Markets Sep 2008 - May 2013
    Developed comprehensive category business plans utilizing consumer insights and syndicated data that delivered sales and profit growth while improving customer experience. ★ Delivered $120MM annual sales revenue including 6% sales growth in Pet★ Delivered positive market share growth in food channel 3 years in a row ★ Launched first ever Diaper Club customer loyalty program at Tops that grew category market share 7 points and improved sales trend from -11% to +11% in first year
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  • Fisher-Price
    Category Manager
    Fisher-Price 2005 - 2008
    Led strategic sales planning, account planning, and category management for Target team.★ Led category captain initiative at Target that grew sales 38% and profit 34% in 2 years★ Implemented joint business plan scorecard and identified multi-million-dollar sales and profit opportunities through sales, space planning, and productivity analysis★ Elevated Target to 2nd highest sales account in company ★ Executed promotions, displays, POP, catalogs, & customer marketing programs that achieved internal and external ROI goals
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  • American Sales Company
    Buyer/Merchandiser
    American Sales Company 2003 - 2005
    Global procurement manager of toys and imports for Tops Markets, Giant Foods, Bi-Lo, Bruno's, and Stop and Shop stores (1,200 stores).★ Leveraged size through common assortments and lowered acquisition costs while meeting the needs of each chain★ Drove incremental toy and seasonal sales by introducing new product lines to grocery industry ★ Created store placement programs and planograms for Ahold
  • Tops Markets
    Buyer/Merchandiser
    Tops Markets 1998 - 2003
    Positions held:Category Merchandiser for General Merchandise/Non-FoodsCategory Merchandiser for GroceryDairy Buyer Deli/Specialty Cheese/Prepared Foods Buyer
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Mark Defazio Skills

Merchandising Grocery Retail Pricing Marketing Strategy Management Inventory Management Competitive Analysis Food Customer Insight P&l Management Profit Forecasting Income Statement Shopper Marketing Cross Functional Team Leadership Categorization Market Planning Iri Private Label Pricing Strategy Consumer Products Supermarkets P&l

Mark Defazio Education Details

Frequently Asked Questions about Mark Defazio

What company does Mark Defazio work for?

Mark Defazio works for The Magni Group, Inc.

What is Mark Defazio's role at the current company?

Mark Defazio's current role is VP Operations | Revenue & Profit Management | Retail/CPG.

What is Mark Defazio's email address?

Mark Defazio's email address is ma****@****ail.com

What is Mark Defazio's direct phone number?

Mark Defazio's direct phone number is (866) 246*****

What schools did Mark Defazio attend?

Mark Defazio attended Allegheny College.

What skills is Mark Defazio known for?

Mark Defazio has skills like Merchandising, Grocery, Retail, Pricing, Marketing Strategy, Management, Inventory Management, Competitive Analysis, Food, Customer Insight, P&l Management, Profit.

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