Department Development: Established and expanded the Marketing department, aligning strategies with overall business goals.Event Engagement: Increased engagement for high-profile racing events (IMSA, SRO, Grid Life, Pikes Peak International Hill Climb, Hyundai Trackside Activations and Auto shows) through targeted marketing initiatives.Brand Promotion: Successfully promoted Styled Aesthetic and client brands, leading to a significant increase in sales and fan engagement.Digital Campaigns: Designed and managed marketing emails and social media campaigns, utilizing Klaviyo for email automation and analytics to track performance.Team Leadership: Led and organized staff for 1-3 events per month, fostering a collaborative team environment.E-commerce Management: Oversaw product organization and marketing strategies within the Shopify platform.

Marketing Revamp: Transformed the marketing department by implementing a structured marketing schedule, enhancing overall efficiency.Community Engagement: Planned and executed monthly community events, resulting in improved resident engagement and retention rates.Promotional Strategies: Utilized Canva for the creation of both physical and digital marketing materials to effectively promote the apartment community.Budget Management: Developed and managed an annual marketing budget for promotional events, ensuring resource optimization.Networking Initiatives: Collaborated with local businesses to enhance service offerings and amenities for residents.

Content Creation: Developed marketing content three times a week for multiple brands (Nissan, INFINITI, Subaru), ensuring relevance and engagement.Social Media Management: Crafted and scheduled posts for official dealership accounts on Twitter, Facebook, and Instagram using Twitter Account Manager and Meta Business Suite.Engagement Boost: Played a key role in increasing customer engagement during the 2020 Chicago Auto Show through strategic social media campaigns.