Marketing Manager
CurrentDepartment Development: Established and expanded the Marketing department, aligning strategies with overall business goals.Event Engagement: Increased engagement for high-profile racing events (IMSA, SRO, Grid Life, Pikes Peak International Hill Climb, Hyundai Trackside Activations and Auto shows) through targeted marketing initiatives.Brand Promotion: Successfully promoted Styled Aesthetic and client brands, leading to a significant increase in sales and fan engagement.Digital Campaigns: Designed and managed marketing emails and social media campaigns, utilizing Klaviyo for email automation and analytics to track performance.Team Leadership: Led and organized staff for 1-3 events per month, fostering a collaborative team environment.E-commerce Management: Oversaw product organization and marketing strategies within the Shopify platform.