"Mark DiMassimo is a stellar writer and an idea volcano. If brainstorming was a sport, he'd be a first draft pick." - Dan Heath, bestselling co-author of Made to Stick and Switch: How to Change Things When Change is Hard. DiMassimo is the creative chief of DiGo (DiMassimo Goldstein), the industry-leading agency in behavior change marketing, which he founded in 1996 in New York City and has appeared on Inc Magazine's list of America's fastest-growing private companies four times and been named an Adweek Gold Best Agency. As an expert and author on positive behavior change marketing, DiMassimo speaks about the intersection of advertising and branding with pop culture, frequently contributing to CNBC, CNN, Bloomberg, FoxNews, Fox5NY, and other media.DiMassimo's ideas and creative work have helped build dozens of major brands that are pioneers in their respective categories. He was named a “Future 50 CEO” by SmartCEO magazine four years in a row, was profiled in the New York Times bestselling book, "Leadership Secrets of the World's Most Successful CEOs", and his work has won numerous Effie Awards from the American Marketing Association, among a slew of other awards for excellence in advertising creativity.Mark's passion for behavior change transcends his client work. Currently, he serve as Creative Advisor for the brand, advertising, and behavior-change marketing for the non-profit Partnership to End Addiction, which uses behavior-change marketing to help families overcome addiction and substance misuse. He served as an advisor to crypto-asset broker, Voyager, a double unicorn and currently serves as an advisor to Minded, one of many companies working to address America's mental health crisis. DiMassimo served for six years on the Board of Trustees of Rare, a global nonprofit conservation organization that leads behavior change marketing innovation to help humans and nature thrive. Outside of the office, Mark has served as professor of advertising at the School of Visual Arts New York City (SVA NYC), taught Integrated Marketing at NYU, and guest-lectured at Columbia University, among others. DiMassimo is married to a smart woman and has three savvy sons.Specialties: growth strategy, brand planning, advertising, design, brand advocacy, word-of-mouth, social, digital, direct response, media planning, public relations, non-traditional marketing, tap water, advocacy, social marketing, growth, entrepreneurship, behavior change marketing, AI innovators.