Mark Donovan Email & Phone Number

London, Gb

London, England, United Kingdom

- Manage the international O&O windowing strategy for the MTV Entertainment (MTVE) Group content library, which includes MTVE scripted, MTV, Comedy Central and Paramount Network titles. - Work directly with Paramount Global Content Distribution to maximise 3rd party sales opportunities for MTVE content.- Collaborate with International colleagues across P+ and Pluto to ensure that MTVE plays a prominent and effective role to grow Paramount streaming platforms.- Monitor, analyse and interrogate the MTVE International linear channel performance to ensure that advertising revenues are maximised and affiliate quotas are fulfilled for all networks.- Direct management of UK MTVE progamming department, including oversight of the linear and VOD scheduling teams for Comedy Central and MTV. - Support the SVP, MTVE Entertainment Group International across day to day and larger strategic projects.

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

- Work alongside the Director of Programming to ensure that the scheduling strategies for Comedy Central/Comedy Central Extra UK are successful commercially. This was evidenced in a record breaking 2017, when Comedy Central achieved its highest share ever.- Manage the Comedy Central VOD planning strategy to ensure that consumption targets are met and on-demand rights are utilised effectively, including production of long term strategy documents and communicating with platform partners to highlight catch-up promotional opportunities. FY19 was the biggest year ever for Comedy Central VOD, with record breaking programme stream/download figures.- Collaborate with the Comedy Central senior management team to make sure budgets are adhered to, while adding the voice of the schedule and audience to any longer term strategic decisions.- Take an audience-focused, analytical approach to all of the Comedy Central scheduling challenges, using my extensive research/BARB experience.- Manage a scheduling team to maintain compliant schedules within the Whats On! channel management system. Management responsibilities include personal development and mentoring.- ‘Best Entertainment Channel’ at the Broadcast Digital Awards 2019

London, United Kingdom

Worked alongside the Sky Living channel director to define and execute strategic plans for both Sky Living and Real Lives. Key responsibilities included mapping out launch / content phasing strategy for premiere content, acquisition/licensing recommendations, budget management, on-demand preview planning and communicating the channel plans across the business.Maintain 24 hour schedules for both channels that are creative, generate competitive ratings, and meet multiple business targets, whilst using channel and portfolio stock efficiently.Advocate of audience focused scheduling across all hours, using data from varying sources to look for trends and opportunities across Sky Living and Real Lives, but also across competitors and the Sky portfolio.Manage a scheduling team to ensure compliant schedules are implemented into the BSS channel management system. Management responsibilities include personal development, mentoring and recruitment.Notable achievements include scheduling the best US drama launch ever on Sky Living (Blindspot) and the best summer launch for five years (Shades of Blue).

Osterley

Supported the Sky 1 Schedule Manager to ensure that Sky1 schedules were creative and competitive.Managed the schedule strategy for the key channel franchise – The Simpsons. Key functions included developing a five year plan to ensure the title was played efficiently, stock management to reduce repetition, phasing of series with varying license periods. Stunt planning was also key, culminating in “Simpsons Fest” across summer 2015 where curated and themed days helped increase viewing by 43% year on year.Responsible for peak hours on Sky2, with role ranging from strategic direction and performance analysis, to schedule implementation within BSS.

London, United Kingdom

Managed all of the research linked to on/off air marketing; including audience driven proposition creation, creative testing high profile campaigns, quantitative awareness tracking, post campaign evaluation and ad hoc quantitative/qualitative projects. Research is presented back to stakeholders of varying seniority, including members of the executive team.Won both the MRS Award for Applications of Research and the MRS Grand Prix for Greatest Impact for the research project that supported the ‘Meet The Superhumans’ marketing campaign for the 2012 Paralympic Games. Responsible for any research associated with the Film4 channel, including forensic analysis of the schedule through BARB data via TechEDGE and regular performance/competitor updates. Also involves ad hoc quantitative analysis around Film4.com.Oversaw all of the content research associated with sport, including creative testing and evaluation of priority marketing campaigns, such as the multiple award winning Paralympics research programme, and also the Grand National. Role also involves quantitative audience evaluation for potential rights acquisition proposals and post event performance reviews.Direct day to day management and development of a senior research executive and an intern.

London

Regular BARB analysis (through Infosys and TechEdge) related to Channel 4 digital channels (E4,More4, Film4). Role also involves managing bespoke Qual/Quant analysis to inform marketing, scheduling, commissioning and overall channel strategy. Also responsible for managing the organisations social media measurement strategy to help understand how channel and programme brands are discussed online, and to communicate this clearly across Channel 4.

Msc, Management, Distinction

Subjects studied: Financial management; Operations management; Economics; Management and the environment; Accounting; Marketing; Business.

Bsc, Geography, 2.1

Subjects studied: Geographical analysis and techniques; Economic and population geography; Sustainability and resource management.