Mark Donovan

Mark Donovan Email and Phone Number

VP, Content Strategy and Programming - MTV Entertainment Group International @ Paramount
London, GB
Mark Donovan's Location
London, England, United Kingdom, United Kingdom
Mark Donovan's Contact Details

Mark Donovan work email

Mark Donovan personal email

n/a
About Mark Donovan

I am an ambitious TV professional, with extensive experience in research, scheduling and content strategy roles across four major UK broadcasters – BBC, Channel 4, BSkyB and Viacom. My strong analytical skills have been acknowledged with academic and industry prizes, including the 2012 MRS Grand Prix. Since 2013, I have been using my extensive audience understanding to forge a successful data-driven scheduling career, with responsibility for both linear and VOD performance of different channels.

Mark Donovan's Current Company Details
Paramount

Paramount

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VP, Content Strategy and Programming - MTV Entertainment Group International
London, GB
Website:
paramount.com
Employees:
4871
Mark Donovan Work Experience Details
  • Paramount
    Vp, Content Strategy And Programming - Mtv Entertainment Group International
    Paramount
    London, Gb
  • Paramount
    Vp, Content Strategy & Programming - Mtv Entertainment Group International
    Paramount Jan 2024 - Present
    London, England, United Kingdom
    - Manage the international O&O windowing strategy for the MTV Entertainment (MTVE) Group content library, which includes MTVE scripted, MTV, Comedy Central and Paramount Network titles. - Work directly with Paramount Global Content Distribution to maximise 3rd party sales opportunities for MTVE content.- Collaborate with International colleagues across P+ and Pluto to ensure that MTVE plays a prominent and effective role to grow Paramount streaming platforms.- Monitor, analyse and interrogate the MTVE International linear channel performance to ensure that advertising revenues are maximised and affiliate quotas are fulfilled for all networks.- Direct management of UK MTVE progamming department, including oversight of the linear and VOD scheduling teams for Comedy Central and MTV. - Support the SVP, MTVE Entertainment Group International across day to day and larger strategic projects.
  • Paramount
    Senior Director Of Programming (Mtve International)
    Paramount Oct 2022 - Jan 2024
    London, England, United Kingdom
  • Paramount
    Director Of Content Strategy (Mtve International)
    Paramount Mar 2021 - Oct 2022
    London, England, United Kingdom
  • Comedy Central
    Channel Director
    Comedy Central May 2020 - Mar 2021
    London, England, United Kingdom
  • Comedy Central
    Head Of Scheduling - Comedy Central & Comedy Central Extra
    Comedy Central Nov 2016 - May 2020
    London, United Kingdom
    - Work alongside the Director of Programming to ensure that the scheduling strategies for Comedy Central/Comedy Central Extra UK are successful commercially. This was evidenced in a record breaking 2017, when Comedy Central achieved its highest share ever.- Manage the Comedy Central VOD planning strategy to ensure that consumption targets are met and on-demand rights are utilised effectively, including production of long term strategy documents and communicating with platform partners to highlight catch-up promotional opportunities. FY19 was the biggest year ever for Comedy Central VOD, with record breaking programme stream/download figures.- Collaborate with the Comedy Central senior management team to make sure budgets are adhered to, while adding the voice of the schedule and audience to any longer term strategic decisions.- Take an audience-focused, analytical approach to all of the Comedy Central scheduling challenges, using my extensive research/BARB experience.- Manage a scheduling team to maintain compliant schedules within the Whats On! channel management system. Management responsibilities include personal development and mentoring.- ‘Best Entertainment Channel’ at the Broadcast Digital Awards 2019
  • Sky
    Schedule Manager - Sky Living
    Sky Jul 2015 - Nov 2016
    London, United Kingdom
    Worked alongside the Sky Living channel director to define and execute strategic plans for both Sky Living and Real Lives. Key responsibilities included mapping out launch / content phasing strategy for premiere content, acquisition/licensing recommendations, budget management, on-demand preview planning and communicating the channel plans across the business.Maintain 24 hour schedules for both channels that are creative, generate competitive ratings, and meet multiple business targets, whilst using channel and portfolio stock efficiently.Advocate of audience focused scheduling across all hours, using data from varying sources to look for trends and opportunities across Sky Living and Real Lives, but also across competitors and the Sky portfolio.Manage a scheduling team to ensure compliant schedules are implemented into the BSS channel management system. Management responsibilities include personal development, mentoring and recruitment.Notable achievements include scheduling the best US drama launch ever on Sky Living (Blindspot) and the best summer launch for five years (Shades of Blue).
  • Sky
    Planning And Scheduling Executive - Sky 1 & Sky 2
    Sky Nov 2013 - Jul 2015
    Osterley
    Supported the Sky 1 Schedule Manager to ensure that Sky1 schedules were creative and competitive.Managed the schedule strategy for the key channel franchise – The Simpsons. Key functions included developing a five year plan to ensure the title was played efficiently, stock management to reduce repetition, phasing of series with varying license periods. Stunt planning was also key, culminating in “Simpsons Fest” across summer 2015 where curated and themed days helped increase viewing by 43% year on year.Responsible for peak hours on Sky2, with role ranging from strategic direction and performance analysis, to schedule implementation within BSS.
  • Channel 4
    Research Manager - Marketing, Film4, Sport, Social Media
    Channel 4 Jan 2013 - Nov 2013
    London, United Kingdom
    Managed all of the research linked to on/off air marketing; including audience driven proposition creation, creative testing high profile campaigns, quantitative awareness tracking, post campaign evaluation and ad hoc quantitative/qualitative projects. Research is presented back to stakeholders of varying seniority, including members of the executive team.Won both the MRS Award for Applications of Research and the MRS Grand Prix for Greatest Impact for the research project that supported the ‘Meet The Superhumans’ marketing campaign for the 2012 Paralympic Games. Responsible for any research associated with the Film4 channel, including forensic analysis of the schedule through BARB data via TechEDGE and regular performance/competitor updates. Also involves ad hoc quantitative analysis around Film4.com.Oversaw all of the content research associated with sport, including creative testing and evaluation of priority marketing campaigns, such as the multiple award winning Paralympics research programme, and also the Grand National. Role also involves quantitative audience evaluation for potential rights acquisition proposals and post event performance reviews.Direct day to day management and development of a senior research executive and an intern.
  • Channel 4
    Research Manager - Digital Channels & Social Media
    Channel 4 Jun 2012 - Jan 2013
    London
    Regular BARB analysis (through Infosys and TechEdge) related to Channel 4 digital channels (E4,More4, Film4). Role also involves managing bespoke Qual/Quant analysis to inform marketing, scheduling, commissioning and overall channel strategy. Also responsible for managing the organisations social media measurement strategy to help understand how channel and programme brands are discussed online, and to communicate this clearly across Channel 4.
  • Channel 4
    Senior Research Executive - Digital Channels & Social Media
    Channel 4 Aug 2010 - Jun 2012
  • Bbc
    Senior Research Executive - Journalism Audiences
    Bbc Sep 2008 - Aug 2010
  • Bbc
    Senior Research Executive - Marcomms Research
    Bbc Apr 2008 - Sep 2008
  • Ifm Sports Marketing Surveys
    Account Manager
    Ifm Sports Marketing Surveys Nov 2005 - Apr 2008

Mark Donovan Skills

Strategy Social Media Marketing Communications Television Management Marketing Qualitative Research Journalism Content Strategy Scheduling Broadcast Television Research

Mark Donovan Education Details

Frequently Asked Questions about Mark Donovan

What company does Mark Donovan work for?

Mark Donovan works for Paramount

What is Mark Donovan's role at the current company?

Mark Donovan's current role is VP, Content Strategy and Programming - MTV Entertainment Group International.

What is Mark Donovan's email address?

Mark Donovan's email address is m_****@****l.co.uk

What schools did Mark Donovan attend?

Mark Donovan attended Lancaster University, Lancaster University.

What are some of Mark Donovan's interests?

Mark Donovan has interest in Television, Music, Films, Sport.

What skills is Mark Donovan known for?

Mark Donovan has skills like Strategy, Social Media, Marketing Communications, Television, Management, Marketing, Qualitative Research, Journalism, Content Strategy, Scheduling, Broadcast Television, Research.

Who are Mark Donovan's colleagues?

Mark Donovan's colleagues are Adam Bruce, June Choi, Marvin Neil, Emily Woolf, Catherine Leney, Laughton Charles, Kelsey Kerr.

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