Mark Driscoll Email & Phone Number

Florida, United States

Florida, United States

• Responsible for the development, sourcing, procurement, and maintenance of merchandise for all NCAA Jerseys and Name, Image, and Likeness (NIL) Products.
• Develop concepts and merchandising plans for the launch of new Student-Athlete products at four partner universities across all eligible Men's and Women's NCAA athletic teams. Over 200 SKUs were launched in the first.
• Primary contact with both licensing agents at Brandr and CLC and university trademark and licensing teams to ensure all aspects of compliance related to the selling and promotion of Student-Athlete products are in.
• Travel to events to guide and assist local staff, both on-campus and special events, with merchandising, stocking, and operations, including set-up and break-down of 2022 College Football Playoffs and 2022 Ohio State.

• Served as Senior Manager in a newly created marketing role, responsible for product lifecycle management for over 50,000 SKUs servicing ten marketplace websites and 5,000 domestic and international dealers.
• Identified opportunities for product innovation, merchandising process improvement, and collaboration with multiple departments, including Marketing, E-Comm Merchandising, New Product Development, Pricing, Sales, and.
• Coordinated production of Nivel's 2021 product catalog, including proofreading, product updates, imaging standards, and managing the prescribed timeline to ensure timely delivery.
• Acted as a spokesperson for the company in both instructional and promotional videos broadcast on corporate YouTube channels and corporate websites.
• Responsible for data structure, site development (with third-party vendors), and maintenance of Product Information Management (PIM) and, Digital Asset Management (DAM) system developed to improve data integrity for.

Jacksonville, Florida Area

• Managed day-to-day sell-in and order management of Fanatics Brands products to Fanatics Inc. In- Venue Retail Partners and College business. Product responsibilities include all import and domestic apparel, Jerseys.
• Coordinated with production planning during NHL Hot Market to ensure that daily orders were processed and delivered, helping lead to the growth of +33% to plan - almost +$1M in revenue.
• Collaborate with business management to ensure that all special program requests are completed on time, including key marketing initiatives like Big Orange Friday (University of Tennessee), Land Shark (Ole Miss), From.
• Facilitated all Fanatics Brands buys for our In-Venue Event purchases, including NHL All-Star Game, NHL Winter Classic, NHL Stadium Series, PAC12, SEC, ACC Championships, MLB All-Star Game, MLS All-Star Game, and.

Jacksonville, Florida Area

• Program Manager for the business, financial, licensing approvals, and line plans for select jersey categories. Served as primary contact and partner to Fanatics, Inc. internal Jersey Buying and Planning teams and.
• Served as Project Manager for cross matrix teams, including Merchant Planning, Design, Development, Production Planning, Ops, and Sourcing for multiple jersey projects launched in 2017-18 season including new Men's.
• Drove business plans, financial planning, and analysis, optimizing the merchant planning team to track and define key business opportunities. Analyzed and managed style / SKU productivity (gender, style, size, color.
• Co-ownership with marketing and business management of the digital marketing platform, including sort, social, and SEO and make sure these strategies execute seasonally.

Miami/Fort Lauderdale Area

Oversaw the purchasing, planning, and merchandising for all Fanatics Retail Group NBA & NHL Properties. Worked closely with Senior Management, external logistics, NBA League offices, and internal NBA Store team to merchandise, stock, and plan the grand opening of the NBA Flagship Store. Collaborated with Planning and Allocation teams on weekly Open-to-Buy.

Jacksonville, Florida Area

Supervised all NHL player apparel assortment, including men's, women's, and youth categories. Monitored and maintained purchase order records and receipts and negotiated discounts with vendors for late orders. Managed the workflow of an Assistant Buyer and coordinated with the same to ensure the new product is ordered and live on the website with.

Northbrook, IL

Worked with the business management team on special buys and marketing programs for internal NBA client sites. Drove a 10% sales growth in 2012 measured against the prior calendar year and demonstrated an increase in gross margin for the same period, exceeding company plans for the year. Managed all aspects of the business, including order tracking, sales.

Greater Chicago Area

Assisted Lead Buyer on assortment for league and season-specific items with a primary focus on hard goods and gift business. Worked directly with vendors to negotiate the best pricing and closeout opportunities while maintaining the reasonable cost of good sales within assigned departments. Managed inventory levels through daily and weekly monitoring of.

Maintained supplier relationship with large volume accounts and all MillerCoors sales initiatives within a defined territory of accounts and developed and promoted on-premise events focusing on sales, customer education, and brand awareness. Monitored account performance across brands to strategically target sales, promotions, and brand placement. Guided.

Operated as General Manager of popular sports bar and grill adjacent to Wrigley Field. Oversaw critical corporate operations, including financial reporting, property management, inventory control, state regulatory compliance, staffing, and negotiating terms of vendor contracts. Managed all aspects of in-house marketing campaigns, including print, web.

Acted as Assistant General Manager of a high volume lounge and night club located in downtown Boston. Managed daily operations for both venues. Supervised aspects of venue rehab including attention to the cost of labor, material, furniture and equipment. Hired, trained, and supervised staff and enforced company policies and procedures. Created daily usage.