Mark Driscoll Email & Phone Number

Florida, United States

Florida, United States

• Responsible for the development, sourcing, procurement, and maintenance of merchandise for all NCAA Jerseys and Name, Image, and Likeness (NIL) Products. • Develop concepts and merchandising plans for the launch of new Student-Athlete products at four partner universities across all eligible Men's and Women's NCAA athletic teams. Over 200 SKUs were launched in the first three months of the NIL Program. • Primary contact with both licensing agents at Brandr and CLC and university trademark and licensing teams to ensure all aspects of compliance related to the selling and promotion of Student-Athlete products are in place and reported. • Travel to events to guide and assist local staff, both on-campus and special events, with merchandising, stocking, and operations, including set-up and break-down of 2022 College Football Playoffs and 2022 Ohio State Spring Football Game.

• Served as Senior Manager in a newly created marketing role, responsible for product lifecycle management for over 50,000 SKUs servicing ten marketplace websites and 5,000 domestic and international dealers. • Identified opportunities for product innovation, merchandising process improvement, and collaboration with multiple departments, including Marketing, E-Comm Merchandising, New Product Development, Pricing, Sales, and Sourcing on new product launch campaigns. • Coordinated production of Nivel's 2021 product catalog, including proofreading, product updates, imaging standards, and managing the prescribed timeline to ensure timely delivery. • Acted as a spokesperson for the company in both instructional and promotional videos broadcast on corporate YouTube channels and corporate websites. • Responsible for data structure, site development (with third-party vendors), and maintenance of Product Information Management (PIM) and, Digital Asset Management (DAM) system developed to improve data integrity for merchandising and create a product-related support system for end-users that improves order flow.

Jacksonville, Florida Area

• Managed day-to-day sell-in and order management of Fanatics Brands products to Fanatics Inc. In- Venue Retail Partners and College business. Product responsibilities include all import and domestic apparel, Jerseys, Headwear, and Accessories for both domestic embellishment and custom / made-to-order. Work directly with the product merchandising and planning teams in Tampa to develop new product needs and identify assortment opportunities to deliver revenue and margin goals. Partner with the customer service team to ensure that current orders are on time and maintained to ensure on-time shipment, minimize over shipments, and ensure that all late shipments are communicated timely to the buying team. • Coordinated with production planning during NHL Hot Market to ensure that daily orders were processed and delivered, helping lead to the growth of +33% to plan - almost +$1M in revenue. • Collaborate with business management to ensure that all special program requests are completed on time, including key marketing initiatives like Big Orange Friday (University of Tennessee), Land Shark (Ole Miss), From the Court Up (Sacramento Kings), and numerous monthly marketing designs for Atlanta United.• Facilitated all Fanatics Brands buys for our In-Venue Event purchases, including NHL All-Star Game, NHL Winter Classic, NHL Stadium Series, PAC12, SEC, ACC Championships, MLB All-Star Game, MLS All-Star Game, and College Football Playoffs.

Jacksonville, Florida Area

Program Manager for the business, financial, licensing approvals, and line plans for select jersey categories. Served as primary contact and partner to Fanatics, Inc. internal Jersey Buying and Planning teams and designated League Partners. Responsible for managing all aspects of growth and profitability related to rights for Branded (Nike, adidas), Custom, Fashion, and House Brand (Fanatics Brands) jerseys. Demonstrate knowledge of league-specific product creation and customization rights.• Served as Project Manager for cross matrix teams, including Merchant Planning, Design, Development, Production Planning, Ops, and Sourcing for multiple jersey projects launched in 2017-18 season including new Men's, Women's & Youth NHL retail Jersey, Youth NHL Replica, Men's NHL Replica, and St. Patrick's Day Fashion jerseys. Project workload included the 2018 -19 NHL season launch; Men's and Youth NHL Mass Level, Men's NHL Vintage and Men's, Women's and Youth retail Alternate jerseys. • Drove business plans, financial planning, and analysis, optimizing the merchant planning team to track and define key business opportunities. Analyzed and managed style / SKU productivity (gender, style, size, color, units, lifespan, AUR, category margins, Retail & wholesale MSRP's)• Co-ownership with marketing and business management of the digital marketing platform, including sort, social, and SEO and make sure these strategies execute seasonally.

Miami/Fort Lauderdale Area

Oversaw the purchasing, planning, and merchandising for all Fanatics Retail Group NBA & NHL Properties. Worked closely with Senior Management, external logistics, NBA League offices, and internal NBA Store team to merchandise, stock, and plan the grand opening of the NBA Flagship Store. Collaborated with Planning and Allocation teams on weekly Open-to-Buy updates and product re-orders to advise the Buying team and developed a $25 Million assortment plan for the NBA Flagship Store with 50+ Vendors and 6,000 SKUs, and established standardized reporting tools for tracking sales and inventory. Coordinated all purchases and assortment with the New Jersey Devils on Martin Brodeur Retirement Night which helped drive an additional $360,000 in sales above plan for February 2016. Directed In-Venue Logo Launch for Sacramento Kings (Spring 2016) helped drive an incremental $225,000 in revenue through new product additions and timely executed mark-downs on old logo products and jerseys. Participated in the planning and purchasing for in-venue special events, focusing on jerseys and player apparel, including the World Cup of Hockey, NHL All-Star Game, Centennial Classic, Heritage Classic, and Stadium Classic.

Jacksonville, Florida Area

Supervised all NHL player apparel assortment, including men's, women's, and youth categories. Monitored and maintained purchase order records and receipts and negotiated discounts with vendors for late orders. Managed the workflow of an Assistant Buyer and coordinated with the same to ensure the new product is ordered and live on the website with appropriate web page placement to maximize exposure and sales. Worked with vendors to design and develop an exclusive line of jerseys and name and number t-shirts for Men's and Youth categories resulting in additional $800K Retail from September 2014 through March 2015. Success on this venture led to a second launch in the Fall of 2015. Led shipped-sales growth of nearly $20M from 2012 through 2014, raising Initial Markup Unit percentage by almost 2% points over the same timeframe.

Northbrook, Il

Worked with the business management team on special buys and marketing programs for internal NBA client sites. Drove a 10% sales growth in 2012 measured against the prior calendar year and demonstrated an increase in gross margin for the same period, exceeding company plans for the year. Managed all aspects of the business, including order tracking, sales analysis, mark-downs, and re-orders. In addition, selected items for promotion and sort order on the webpage to promote awareness of new and trending products, sales, and growth

Greater Chicago Area

Assisted Lead Buyer on assortment for league and season-specific items with a primary focus on hard goods and gift business. Worked directly with vendors to negotiate the best pricing and closeout opportunities while maintaining the reasonable cost of good sales within assigned departments. Managed inventory levels through daily and weekly monitoring of buy reports, assisted in the maintenance of Open-to-Buys and owned primary responsibility for two holiday Retail Mobile Units. Kept up with market trends through monthly store visits and competitive shopping. Worked on product build and roll-out of two new products that helped contribute to over 120% in retail sales and 140% growth in Sales Units while maintaining a 58% Gross Margin within the category.

Maintained supplier relationship with large volume accounts and all MillerCoors sales initiatives within a defined territory of accounts and developed and promoted on-premise events focusing on sales, customer education, and brand awareness. Monitored account performance across brands to strategically target sales, promotions, and brand placement. Guided accounts in developing long and short-term sales goals by utilizing pricing guidelines, space planning, marketing plans, customer reward programs, package release, and critical product focus dates. Worked with media partners including ESPN, Comcast, and local radio to enhance brand association with local sports and entertainment alliances. Carried out corporate sales initiatives for all accounts, including attention to the point of sale placement, waitstaff training, daily and monthly features, and brand promotion, and demonstrated strength in sales by increasing sale percentages across the territory for all brands.

Operated as General Manager of popular sports bar and grill adjacent to Wrigley Field. Oversaw critical corporate operations, including financial reporting, property management, inventory control, state regulatory compliance, staffing, and negotiating terms of vendor contracts. Managed all aspects of in-house marketing campaigns, including print, web content, and consumer loyalty programs. Fostered working relationships with vendor representatives and brand managers to implement advertising, marketing, and sales strategies for daily operations and special events to increase revenue: focused marketing and sales strategies on high-volume dates during baseball season to maximize profits.

Acted as Assistant General Manager of a high volume lounge and night club located in downtown Boston. Managed daily operations for both venues. Supervised aspects of venue rehab including attention to the cost of labor, material, furniture and equipment. Hired, trained, and supervised staff and enforced company policies and procedures. Created daily usage reports and inventory requirements, and implemented cost control measures. Worked with local professionals to advertise both venues and market events and incentives designed to attract new customers and increase market share in the greater Boston area.