Mark Dufeny Email & Phone Number

Miami/Fort Lauderdale Area

• Brought existing customer book to new position and continue to service existing customers as well as develop new leads.• Researched and helped to select new CRM/ERP system.• Managed implementation of NetSuite CRM/ERP system. Worked with management to establish priorities and procedures in new system and trained 10 employees to use new system.• Established chart of accounts in new ERP system and worked with management and bookkeeping staff to streamline bookkeeping.• Managed purchasing for over 50 different vendors and managed an average inventory of $750,000.• Established new inventory control procedures to improve accuracy and increase turns.• Established and maintained e-commerce website• Re-designed catalog and executed first direct mail program in company history.• Developed and implemented pricing strategy across channels and product brands.• Developed and implemented process for tracking returns and established reporting system to help management manage returns.• Responsible for financial and tax reporting.• Copyrighting for catalog, monthly newsletters and website.• Redesigned catalog to include more product lines and brands.

Tampa/St. Petersburg, Florida Area

• Managed local sailing chandlery, rigging, shop and sail loft.• Sold, measured, designed, installed and serviced sails, hardware, rigging and canvas throughout the greater Tampa Bay metropolitan area.• P&L Responsibility• Planned and executed marketing/advertising plan including direct mail and e-commerce

• Managed operations for $3.8 million marine manufacturing business with five business units and over 60 employees.• Managed distribution operations for $6.2 million marine catalog and internet business.• Planned and carried out move of 2 manufacturing units and distribution business from Florida to South Carolina – moved over 40,000 square feet of inventory and shop equipment.• Operations shut down on Friday before Labor Day and resumed in SC just three days later.• Maintained customer book and continued to cultivate sales relationships.

Tampa/St. Petersburg, Florida Area

• Redesigned warehouse resulting in reduced product turnaround time.• Implemented automated / computerized purchasing system resulting in lower costs, reduced inventory values and fewer stock-outs.• Redesigned purchasing processes resulting in smoother operations between departments, faster deliveries and improved communications between vendors, management and sales staff.• Maintained customer book and continued to cultivate sales relationships.

Tampa/St. Petersburg, Florida Area

• Took over 160+ page catalog in mid-production and mailed on time with no prior experience• Analyzed and chose products for advertising resulting in increased revenue• Reduced production costs while increasing output• Self-taught graphic design while on the job• Maintained customer book and continued to cultivate sales relationships.

St. Petersburg, Fl

• Became sales leader within one year from date of employment• Participated in committee to redesign retail operations, resulting in increased sales• Awarded “Employee of the Month” three times by peers and management

Mba, Business

Certificate in Management

Bachelor'S Degree, History

• Awarded Regimental Commander’s Cup for outstanding leadership in training freshman platoon • Cadet 2nd Lieutenant. Served as Company.