Mark Duffy Email & Phone Number

Following Boston Scientific's acquisition of the Lumenis Surgical businesses, I transitioned to Boston Scientific as part of the acquisition.During my time at Boston Scientific I led the EMEA Brand and Marketing integration, driving both internal and external developments through various project teams and third parties. I planned, built and launched the Boston Scientific Urology & Pelvic Health EMEA Social Media presence in LinkedIn and Twitter, as well as partaking in various other Marketing developments.

Digital Marketing Manager for Lumenis EMEA. Responsible for leading Digital strategy and execution across the EMEA region, constantly looking to improve engagement with our customers through all of our channels.I started working as part of the Lumenis Surgical, but transitioned into a joint role working across the Surgical, Vision and Aesthetic businesses at a time that saw a significant shift towards the Digital world, through the COVID-19 pandemic.

Reading, United Kingdom

EMEA Digital Marketing Specialist, the first branch of the Global Digital Marketing team outside of the US.My role was to fully engage the EMEA Marketing teams in the opportunities presented through digital channels, and maximize customer engagement through smart, data-driven segmentation and personalisation. I led EMEA web localisation and SEO strategy, working with a wide range of partners and stakeholders.Pega's market leading and award winning products are helping the world's biggest organisations improve business processes and in turn their own customer engagement and satisfaction.https://www.youtube.com/user/Pegasystems

Bracknell

Within 3M's Electrical & Energy business, I was responsible for digital activity planning and execution, and the digitisation of marketing plans across three very diverse divisions. I led the deployment of the division's revised web platform in the UK, ensuing the platform was best suited to customer requirements.Responsible for delivering value through digital channels including channel partner eCommerce strategy, social media platforms, online lead capture and paid & organic website traffic. I managed the divisions digital team and own agency relationships.

I split my time between 2 main focusses within eCommerce at 3M. I have direct responsibility for all Digital Marketing related activity for 3M's direct eCommerce platform, 3M Direct, and general eCommerce conversion optimisation solutions throughout the rest of the business.With 3M Direct, I'm directly responsible for digital activity on the platform with areas such as PPC, outbound customer contact, on-site promotional activity and social channels. I manage internal relationships and processes which streamline the way in which the solution works within 3M's wide range of businesses, and drive portfolio definition ensuring relevancy to the customer in the marketplace and drive organisational capability to maximise ROI.The other aspect to my role is to work to bring 3M's business solutions sites closer to conversion activity primarily through eCommerce. I work closely with 3M's business teams to connect visits to their websites with opportunities for conversion, optimising the way we connect a customer to a product.

Bracknell, Berkshire

Working with 3M's Industrial & Consumer businesses across the EMEA region, I was responsible for creation, replication, delivery and maintenance of websites and web-based business solutions for 40+ countries.Achieved successful re-launch of over 30 localized country websites in a new platform.Led the team with 'special developments' deemed so by advanced technical requirements.Project managed an on-shore and off-shore 3rd party development team working to an agile methodology.

Bracknell, Berkshire

Web developer for 3M Direct, 3M's official eCommerce channel in the UK & Ireland.Key part of an eCommerce store rebuild and successful launch, migrating platforms and led product the data migration.Achieved a business relaunch with a 169% Year on Year increase in sales, taking the business from a 6 figure to a 7 figure annual turnover.

Create online marketing material, lead development on all UK and Ireland solutions websites.My key responsibilities included; maintaining and enforcing content quality within the UK domain, building and managing new sites and site area developments and developing the globally used platform.Provide platform development and ebusiness knowledge, advising how multi-national campaigns can best define and impact target audiences, develop the online presence for key products and business areas.

Contractor role straight out of university.

Great Britain

Head coach for the Junior Men's Inline Hockey GB team.

University placement year.I was involved in all aspects of the website’s upkeep and development, from weekly front end updates and email campaign building, to stock control system and database management. I worked closely with the marketing and customer service departments on online promotions, and to ensure a user friendly browsing experience. I dealt with IT support as well as solving daily issues and implementing colleague requests.

Bachelor'S Degree, Digital Media Technology

Ict, Media, Psychology, Applied Mathematics

Education record