Mark Duffy

Mark Duffy Email and Phone Number

Senior Commercial Marketing Manager | Lumenis EMEA @ Lumenis
israel
Mark Duffy's Location
Greater Reading Area, United Kingdom
About Mark Duffy

I am an experienced, data-driven strategic marketing leader, with a passion for the technical side of Digital! Proud to be leading Lumenis Marketing in EMEA, I 'm excited to bring the Lumenis brand and #BeautyTech for life to the market.Talk to me about #Aesthetics and #Vision and how you see marketing in the #MedTech industry growing in the Digital age.

Mark Duffy's Current Company Details
Lumenis

Lumenis

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Senior Commercial Marketing Manager | Lumenis EMEA
israel
Website:
lumenis.com
Employees:
1581
Mark Duffy Work Experience Details
  • Lumenis
    Senior Commercial Marketing Manager | Emea
    Lumenis Dec 2023 - Present
  • Lumenis
    Head Of Emea Marketing (Acting)
    Lumenis Apr 2023 - Dec 2023
  • Lumenis
    Emea Leader; Digital Marketing, Lead Processes And Inside Sales
    Lumenis Jun 2022 - Apr 2023
  • Boston Scientific
    Digital Marketing Manager, Emea
    Boston Scientific Sep 2021 - Jun 2022
    Following Boston Scientific's acquisition of the Lumenis Surgical businesses, I transitioned to Boston Scientific as part of the acquisition.During my time at Boston Scientific I led the EMEA Brand and Marketing integration, driving both internal and external developments through various project teams and third parties. I planned, built and launched the Boston Scientific Urology & Pelvic Health EMEA Social Media presence in LinkedIn and Twitter, as well as partaking in various other Marketing developments.
  • Lumenis
    Digital Marketing Manager, Emea
    Lumenis Oct 2018 - Oct 2021
    Digital Marketing Manager for Lumenis EMEA. Responsible for leading Digital strategy and execution across the EMEA region, constantly looking to improve engagement with our customers through all of our channels.I started working as part of the Lumenis Surgical, but transitioned into a joint role working across the Surgical, Vision and Aesthetic businesses at a time that saw a significant shift towards the Digital world, through the COVID-19 pandemic.
  • Pegasystems
    Emea Digital Marketing Specialist
    Pegasystems Jan 2018 - Aug 2018
    Reading, United Kingdom
    EMEA Digital Marketing Specialist, the first branch of the Global Digital Marketing team outside of the US.My role was to fully engage the EMEA Marketing teams in the opportunities presented through digital channels, and maximize customer engagement through smart, data-driven segmentation and personalisation. I led EMEA web localisation and SEO strategy, working with a wide range of partners and stakeholders.Pega's market leading and award winning products are helping the world's biggest organisations improve business processes and in turn their own customer engagement and satisfaction.https://www.youtube.com/user/Pegasystems
  • 3M
    Digital Specialist | Electrical & Energy Division
    3M Sep 2016 - Jan 2018
    Bracknell
    Within 3M's Electrical & Energy business, I was responsible for digital activity planning and execution, and the digitisation of marketing plans across three very diverse divisions. I led the deployment of the division's revised web platform in the UK, ensuing the platform was best suited to customer requirements.Responsible for delivering value through digital channels including channel partner eCommerce strategy, social media platforms, online lead capture and paid & organic website traffic. I managed the divisions digital team and own agency relationships.
  • 3M
    Senior Ecommerce Executive
    3M Sep 2015 - Sep 2016
    I split my time between 2 main focusses within eCommerce at 3M. I have direct responsibility for all Digital Marketing related activity for 3M's direct eCommerce platform, 3M Direct, and general eCommerce conversion optimisation solutions throughout the rest of the business.With 3M Direct, I'm directly responsible for digital activity on the platform with areas such as PPC, outbound customer contact, on-site promotional activity and social channels. I manage internal relationships and processes which streamline the way in which the solution works within 3M's wide range of businesses, and drive portfolio definition ensuring relevancy to the customer in the marketplace and drive organisational capability to maximise ROI.The other aspect to my role is to work to bring 3M's business solutions sites closer to conversion activity primarily through eCommerce. I work closely with 3M's business teams to connect visits to their websites with opportunities for conversion, optimising the way we connect a customer to a product.
  • 3M
    Senior Emea Business Systems Analyst
    3M Feb 2014 - Sep 2015
    Bracknell, Berkshire
    Working with 3M's Industrial & Consumer businesses across the EMEA region, I was responsible for creation, replication, delivery and maintenance of websites and web-based business solutions for 40+ countries.Achieved successful re-launch of over 30 localized country websites in a new platform.Led the team with 'special developments' deemed so by advanced technical requirements.Project managed an on-shore and off-shore 3rd party development team working to an agile methodology.
  • 3M
    Web Developer | 3M Direct
    3M Feb 2013 - Feb 2014
    Bracknell, Berkshire
    Web developer for 3M Direct, 3M's official eCommerce channel in the UK & Ireland.Key part of an eCommerce store rebuild and successful launch, migrating platforms and led product the data migration.Achieved a business relaunch with a 169% Year on Year increase in sales, taking the business from a 6 figure to a 7 figure annual turnover.
  • 3M
    Uk & Ireland Webmaster
    3M May 2012 - Feb 2013
    Create online marketing material, lead development on all UK and Ireland solutions websites.My key responsibilities included; maintaining and enforcing content quality within the UK domain, building and managing new sites and site area developments and developing the globally used platform.Provide platform development and ebusiness knowledge, advising how multi-national campaigns can best define and impact target audiences, develop the online presence for key products and business areas.
  • 3M
    Junior Web Developer
    3M Jun 2011 - May 2012
    Contractor role straight out of university.
  • British Inline Puck Hockey Association
    Junior Men'S Gb Team Head Coach
    British Inline Puck Hockey Association Aug 2012 - Aug 2015
    Great Britain
    Head coach for the Junior Men's Inline Hockey GB team.
  • My-Wardrobe.Com
    Junior Web Developer
    My-Wardrobe.Com Aug 2009 - Jun 2010
    University placement year.I was involved in all aspects of the website’s upkeep and development, from weekly front end updates and email campaign building, to stock control system and database management. I worked closely with the marketing and customer service departments on online promotions, and to ensure a user friendly browsing experience. I dealt with IT support as well as solving daily issues and implementing colleague requests.

Mark Duffy Education Details

Frequently Asked Questions about Mark Duffy

What company does Mark Duffy work for?

Mark Duffy works for Lumenis

What is Mark Duffy's role at the current company?

Mark Duffy's current role is Senior Commercial Marketing Manager | Lumenis EMEA.

What schools did Mark Duffy attend?

Mark Duffy attended The Nottingham Trent University, The 6th Form College Farnborough, Tomlinscote.

Who are Mark Duffy's colleagues?

Mark Duffy's colleagues are Pedro Roca, Benito Hernandez, Солмаз Агазаде, Wei Wei Liu, Oded Eshel, Will Spinella, Fiona Goodey..

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