Mark E. Johnson Email & Phone Number

Irving, Texas, Us

• Document and maintain pricing levels for the Digital Media and Technology portfolios worth over $1.5B annually • Create pricing recommendations for new products and services teaming with Product Management and Sales to maximize value and increase volume• Monitor competitor pricing trends recommending adjustments to base prices to Senior Leadership centered on changing market conditions • Manage the creation and communication of all centralized rate cards and platform tear sheets to expedite the Sales quoting processes• Define tooling solutions that have reduced cycle time to quote by as much as 75% • Leader in creating, enhancing, and executing processes that ensure price discipline. Assist the Sales and Product teams in developing value messaging, promotional programs and policies that support effective price management. • Support the pricing approval process for major strategic deals. Build business plans with cross-functional teams and products and gain Senior leadership approvals.• Provide leadership and guidance to the strategic pricing team members assisting them in building comprehensive pricing recommendations for approval

• Led the movement to include the 20M with disabilities who want to play golf by developing programs and services that utilize the therapeutic benefits of golf for healing and rehabilitation• Coordinated 36 organizations across the United States to provide a singular voice for the disabled with the national golf governing bodies (i.e., PGA, USGA)• Provided all financial reporting including development of budgets, creation of fundraising calendars, coordination of annual audits and financial filings• Owned the acquisition of $600K annually in private and public sector donations to maintain the organization’s programs• Led major events including conduction international tournaments, exhibits at major trade shows, clinics at hospitals and showcase demonstrations throughout the country• Wrote foundation requests, Board of Director Presentations, managed all marketing and donor management communications, developed sponsorship programs and tooling aligned with the mission• Led the development of standards and classifications for athletes during the World Disabled Golf Championships with medical professionals. Classification standards are still being used across the United States as standard for golf rankings

Beachwood, Ohio, Us

• Evaluated pricing authority, discounting behavior, promotions, freight costs and processes to develop actionable recommendations to grow operating income• Created operational plans and implement changes that eliminate price leakage, improve the sales mix and increase profitability across SKUs• Defined tooling solutions for senior leadership, product marketing and sales that demonstrate price variability between customer and product groups• Assessed the competitive marketplace to determine price positioning and opportunities• Partnered with B2B companies to implement and track the effectiveness of implemented recommendations

• Managed all operational aspects of the AT&T Long Distance & Local Voice portfolios ($5.6B) understanding the pricing cross elasticities with other products• Improved growth rate of portfolio by 300 basis points in one year worth over $150M annually• Controlled capital investment opportunities, product distribution processes, large deal pricing recommendations, retention and winback strategies• Understood and detailed competitive actions and customer behavior to maximize profitability

• Led AT&T Business Strategic Pricing Wireline organization for products and services worth $30B in annual revenue• Adjusted domestic and international pricing guidance monthly for both Sales and deal organizations based on changing market conditions • Priced new products for market entry and penetration• Regularly conducted analysis on the marketplace, competitor's strengths and weaknesses • Implemented $500M of incremental annual pricing actions exceeding corporate targets by 30%+ • Slowed the declines price point degradation across key products and services improving the revenue by $3B over 3 years• Created, proposed and executed package strategies to directly compete within the local business market based on changing competitive dynamics• Aligned and developed retention and acquisition strategies to grow market share• Established and implemented recommendations for 120 Most of World countries decreasing cycle time to quote by 75% and improving sales volume by 25%• Liaison between Marketing, Sales and Finance on planning and budgeting decisions• Annually reviewed over 300 promotions annually generating over $150M in incremental revenue

Dallas, Tx, Us

Merger Integration - SBC and AT&T• Created a comprehensive merger strategy between SBC and AT&T including organizational design, product selection, segmentation, sales compensation, customer experience, pricing and billing• Communicated organizational design to 3000+ employees of AT&TPortfolio Management - Chief of Staff• Provided monthly variance analysis for Senior Leadership on all products and services • Created quarterly investor relations packages detailing financial performance and market trends. Reported segment financial results for use by the Investor Relations.• Led the Business Planning for Data Services. Understood the market opportunity share and growth rates. Led gap closing processes.

Master Of Business Administration (M.B.A.), Finance

Bachelor Of Arts (B.A.), Computer Science And Business Admistration