Senior Assistant Manager
CurrentDirect development and performance of 6-10 sales associates in the Dallas locations of a family owned retail chain providing top line western apparel, boots and accessories at over 70 locations in 8 states. Promote sales of custom and upper end high quality, hand made boots. As the custom boot designer, design and craft boot patterns, logos, initials, stitch designs and colors, as well as inlay/overlay, utilizing various exotic hides and leather hand tooling. Uncovered and cultivated client needs to create customer-specific unique designs for handcrafted and hand made boots.■ Successfully cultivated niche market of senior level executives, celebrities and professional athletes.■ Increased sales of custom boots by over 40% in 4 months.■ Devised creative strategies to expand customer base and support the individual success of each associate.ASSISTANT MANAGERLed sales in design and manufacture of custom high end boots. Guided clients with consultative sales approach to discover their needs and deliver exceptional one of a kind products. Created targeted market plan to reach local executive management as potential boot customers.■ Increased sales of custom boots from average of 12 per year to 6 custom boots per month.■ Cultivated relationships with celebrity clientele; increasing stores credibility.■ Won all sales contests implemented by Cavender's Corporate Management and Multiple Boot Vendors through exceptional service.SALES ASSOCIATESold clothing, boots, outerwear, jeans, hats, work wear and jewelry for the number one Western Retailer in the United States.■ Achieved top salesman status in just 4 months after beginning employment.■ Won all sales contests implemented by Cavender's Corporate Management and Multiple Boot Vendors.