Mark Eelnurme Email & Phone Number

Troy, Michigan, United States

Birmingham, Michigan, United States

• Responsible for the strategic development of integrated media plans at the Tier 2 level for all FCA (Stellantis) Brands across 210 DMA’s with a team of 3 Associate Directors and 18 Planner/Supervisors.
• Developed many of the proprietary tools used by the agency to streamline planning across multiple DMA’s and mediums saving untold hours across the planning process.
• Developed proprietary sales tracking tool to help guide market selection during COVID 19 Pandemic that was utilized across all FCA brands for media placement. Additionally, developed a second proprietary inventory.

Greater Detroit Area

• Successfully managed the transition of the Chevrolet Local Marketing Association (LMA) business from prior agency to Carat. The LMA business consists of 181 individually planned DMA's for local Chevrolet Marketing.
• Currently manage LMA Planning for the North Central, South Central and West regions (119 DMA's).
• Responsible (directly or indirectly) for developing many of the daily operating procedures of a multi-agency, complex account.

Greater Detroit Area

• Managed media planning, negotiations and placement across all mediums for the U.S. Chevrolet Retail Network at both the national and local level.
• Command a thorough understanding of all media types including Television, Radio, Newspaper, Magazine, Digital (Internet, Social, Search, etc) and Out of Home.

Greater Detroit Area

• Responsible for Network Television planning for Chevrolet Retail. Managed planning of local Zone media in 128 markets across all mediums for the U.S. Chevrolet Retail Network.

Greater Detroit Area

• Owned and operated a small, full service landscaping company with 20+ seasonal employees.
• Created all Sales and Marketing materials for the company including direct mail, flyers, online ads (Facebook, Twitter, Etc.) and yellow page ads.
• Responsible for ensuring compliance with all small business licensing issues, payroll and taxes and Department of Transportation laws.
• Developed a strong sense of crisis management by managing multiple crews in the field in somewhat stressful weather conditions.

Greater Detroit Area

• Developed customized marketing and media plans designed to increase awareness, enrollment and participation in i9 Sports Youth Sports leagues.

• Responsible for changing major advertising clients’ perceptions, purchase patterns and creative executions for 31 Knight Ridder Newspapers.
• Successfully worked in a complex selling environment utilizing resources and personnel located at various offices located across the U.S.

Greater Detroit Area

• Managed Dodge Dealer media planning across five regional offices.
• Oversaw the implementation of a new media planning software system (MediaTools)
• Wrote several key media presentations that were adopted across all Dodge DAA regions.
• Member of PHD USA New Business Team.
• Lead negotiations for approximately 1800 newspapers in all 210 DMA’s.
• Designed and implemented all departmental processes and procedures including the creation of proprietary database software and ftp web servers.

Greater Detroit Area

• Worked on national accounts such as Mr. Goodwrench (GM Parts and Service) and Cadillac.
• Selected as part of exclusive team to plan the launch of the Cadillac Catera, Cadillac's first entry level luxury vehicle.
• Member of the DMB&B New Business Team which successfully pitched and landed several new media accounts.

Greater Detroit Area

• Worked on a variety of retail accounts as a Media Planner/Buyer. Accounts included Kmart, Sports Authority, Builder's Square, Sauder Woodworking, Guinness Beer and MOPAR (Chrysler Parts and Service).
• Planned and purchased Network Television, National Magazines, Network Radio, Spot Television, Spot Radio, Regional Magazines, Newspaper and Out of Home media.

Greater Detroit Area

• Media Planning and Research Intern on Chevrolet

Bachelor Of Business Administration (B.B.A.), Marketing And Advertising

Activities and Societies: Soccer Team - Goaltender

Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program

Activities and Societies: Varsity Hockey, Varsity Track, Ski Club