Mark Ellis Email & Phone Number

England, United Kingdom

London, England, Gb

Owning the day-to-day management of Sunnamusk's websites and associated platforms and systems for all markets (UK, France, Germany, Netherlands and Sweden). Reporting to the Head of Marketing and working collaboratively with the Operations and Sales teams, driving the strategy for E-commerce growth across all key regions. Being commercially minded and having a strong aptitude for analytics, project management and campaign strategy. • Lead the E-commerce channel in-line with company objectives and sales targets • Devise merchandising strategies for new and existing SKUs using a data-driven approach• Contribute to new product launches, creating PDPs and landing pages.• Work collaboratively with Digital Designer and Social Media Manager to create dynamic, engaging and effective digital marketing campaigns• Conduct regular market research, audience surveys and competitor analysis • Produce weekly sales and website performance reports in accordance with department WoW• Own digital dashboard, combining analytics reports from multiple sources (GTM, Search Console, Klaviyo, etc.) • Liaise with the Operations + Supply team to manage pricing and inventory • General website maintenance and optimisations • Using analytics to understand customer journey to optimise sales, measure performance and define strategy.• Ensure website is kept up to date with; correct offers, correct gift offers, updated banners, new-in products, regularly updated product pages.• Optimising and running the Point of Sale (POS) Systems, including Shopify Plus POS (UK, France, Germany and Netherlands) and ExtendaGo (Sweden).• Managing all performance media, both PPC and Social (Amazon Advertising, Google Ads, TikTok Ads, Meta Ads and Snapchat Advertising).

London, England, Gb

Designing, developing and maintaining all six of the companies e-commerce websites through Magento 2 and Shopify, collaborating with clients, designing and meeting brand specifications. This also involves liaising with stakeholders, raising and solving problems and collaborating to achieve the best outcome. With this, I also operate on Google consoles, social media advertising and ensure that the companies SEO is always optimised and performing. Along with this my analytic skills are used to interpret the websites and advertising outputs to make data driven decisions on how to push the companies online sales further. This also correlates with the companies two Amazon seller and Amazon advertising accounts, which I manage.I also design, create and manage JK's social media accounts, liaising with brands to ensure our image also matches theirs and with this creating a clear message and communication with clients, this also includes the web shops and e-shops on Instagram, Facebook and TikTok.

Developing and maintaining the Front End of my clients catalogue sites through Wordpress. My clientele was based in the performing arts industry so ensuring they had an eye catching, modern site was key. Ease of the user interface and contact specifically were fundamental for my clients relationship with their customers.

Postgraduate Diploma, Computer Science With Cyber Security

Bachelor'S Degree Of Music (Hons), Creative Music Technologies