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Mark is a senior consumer goods CEO / General Management, Strategy development, and Marketing & Sales leadership executive with a demonstrated ability to renovate and build business revenue, profitability, brands and effective partnership relationships. This has been achieved through identifying and realising major strategic opportunities, implementing effective strategic and tactical plans, negotiating strong win/win partnership outcomes, together with developing high performing teams. Key demonstrated capabilities are- Business Leadership / CEO / General Management- Strategy development- Innovation & Product development- Marketing & Sales Management- Brand portfolio Management- Building and renovating business revenue and profitability- Acquisition, Divestment and Merger Strategy in FMCG- Export Market development (incl China and SE Asia)- Partnership developmentSpecialties: FMCGAustralia and New Zealand Grocery, Pharmacy, Hardware, Health Food, Foodservice and Mass merchant channelsBoth medium and smaller scale consumer goods businessesFood, Household, Personal Care, Health Care and Hardware productsB2B and B2CStrategy development, Marketing and Sales program executionChina/Asia FMCG development pathwaysInnovation & Product developmentExport and Import sourcing
Market Bridge Advisory
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Principal AdvisorMarket Bridge Advisory Oct 2023 - PresentMelbourne, AustraliaA widely-experienced Consumer Goods executive providing Advisory, Advisory Board and Mentoring service and its practical application and implementation in areas of General Management, Strategy, Marketing & Sales Management and Business improvement & development to Consumer Goods organisations (specialising in FMCG, including Food & Beverage, Personal Care, Hardware and Household Products). www.marketbridge.com.auProfessional experience and Advisory Scope of Service......... Chief Executive and General Management roles Marketing & Sales Directorship & Management Acquisition and Divestment Strategy and Specific target evaluations Acquisition, Divestment and Merger Integration projects Board representation or Advisory Boards MAICD Mentoring Export market Development (China & SE Asia focus) Import product sourcing Contract Packing sourcing Product Innovation and Development Structure and Capability reviews Partnership establishment and negotiations Project Management Short term Contracting / Interim Management for Functional roles such as CEO / GM
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Chief Executive Officer7Chefs Pty Ltd Nov 2019 - Oct 2023Melbourne, Australia7chefs is a leading manufacturer and marketer of high quality Fresh and Frozen Pasta products to the Retail and Foodservice markets as well as providing Pasta as ingredients to other food product manufacturers. Operating for over 30 years, the business is privately owned and operates from a state-of-the-art manufacturing facility. Lead the business through a significant and successful recent expansion via acquiring and successfully merging the business and manufacturing sites with another leading participant in the industry.As CEO I have been responsible for the overall operation of the business and reported to a Board of Directors.
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General Manager - Consumer,Select Harvests Limited Aug 2017 - Dec 2018Melbourne, AustraliaManaged Sales, Marketing, Development and Manufacturing Operations for the Consumer Division of Select Harvests Ltd in Australia and Asia. Select Harvests is a Publically Listed Agribusiness in Australia.Member of Executive Lead Team reporting to Managing DirectorNegotiated & implemented Brand License & Distribution Partnership agreement with PepsiCo China for distribution of Lucky brand nuts into China -
General Manager Sales & Marketing - ConsumerSelect Harvests Ltd Oct 2012 - Jul 2017Thomastown, Victoria, AustraliaMember of Executive Lead teamResponsible for all Sales, Marketing and Development activities for Consumer Foods DivisionPrimary focus on rebuilding profitability and growth StrategySuccessful Business Turnaround including strong results in Profit growth, Range rationalisation, NPD development, Export market development strategy (with a focus on China Market Strategy development and implementation), Pricing & Margin Management.Development of Growth platform Strategy including Acquisitions Plan -
Principal ConsultantMark Eva Consulting Sep 2011 - Sep 2012Consulting, Advisory and practical application and implementation of Strategy, Marketing and Sales advice to various Consumer Goods organisations (Food, Personal Care, Hardware and Household Product projects. Sub-contractor to other Consultants seeking specific advice and experience. Mentor to young Marketers. Acquisition Strategy and Specific target evaluations. Sounding board to service providers to the Marketing community.
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Director Of Sales & Marketing - Consumer, Australia & New ZealandSca Hygiene Australasia 2009 - 2011Responsible for all Marketing, Sales Management and Demand Planning activities in Australia and New Zealand. Managed a team of 100. Reported to President. Member of Executive Lead Team. Sales turnover responsibility circa $500 million. Advtg and Promotion budget >$30m.Key brands in portfolio include Sorbent, Libra, Handee Ultra, Purex, Treasures.
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General Manager Marketing, Sales And InnovationBulla Dairy Foods 2004 - 2009Responsible for Marketing and Sales activities across all channels including Retail grocery, Foodservice, Private label and Business to Business (co-packing and licensing). Also managed Innovation and Product Development team from 2007. Reported to Managing Director. Member of Executive Team. Managed over 50 staff. Over $350m Sales responsibilityExperience in Merger & Acquisition activities, Marketing and Sales Strategy development and implementation, Communications agency management, Licensing, Sales force Management, Innovation process and Team managementProduct categories included Ice cream, Frozen Yoghurt, Yoghurt, Creams, Cottage Cheese, Dairy Beverages,Significant Sales, Market share and Profit growth achieved.
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Director Of Marketing & Sales - RetailHenry Jones Foods (Ixl) 1993 - 2004Responsibility for all Marketing and Sales activities in retail channel. Key brands included IXL, Taylors, Allowrie. Reported to Managing Director. Company Director and member of Executive Team. Responsible for >$60m Sales.Significant business growth, organic and by acquisition.Division of JM Smucker Company of USA
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Category Manager Personal CareColgate Palmolive Australia 1991 - 1993Sydney AustraliaMarketing responsibility across personal care categories including Sunscreens, Moisturisers, Antiperspirants and brands included Mennen, Palmolive, UV and Reef Oil
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Marketing ManagerIci Australia Family Health Division (Now Orica) 1985 - 1991Marketing responsibility for Australia and new Zealand across the portfolio of personal care and household products. Successful divestment of business to Colgate palmolive
Mark Eva Skills
Mark Eva Education Details
Frequently Asked Questions about Mark Eva
What company does Mark Eva work for?
Mark Eva works for Market Bridge Advisory
What is Mark Eva's role at the current company?
Mark Eva's current role is Advisor, Board Advisor, Mentor, Director for Medium & Small Enterprises in FMCG in Victoria & Queensland.
What is Mark Eva's email address?
Mark Eva's email address is me****@****.com.au
What is Mark Eva's direct phone number?
Mark Eva's direct phone number is #er*****
What schools did Mark Eva attend?
Mark Eva attended Australian Institute Of Company Directors, Fasmi.
What are some of Mark Eva's interests?
Mark Eva has interest in Golf, Afl, Cricket.
What skills is Mark Eva known for?
Mark Eva has skills like Strategic Planning, Marketing Strategy, Sales, Sales Management, Marketing, Product Development, Product Management, General Management, Brand Marketing, Consumer Product Marketing, Personal Care Product Marketing, Household Product Marketing.
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