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I’m a passionate marketing leader with a talent for transforming how marketing drives business success. I love building strong, collaborative teams and establishing a positive culture where great relationships lead to success and enjoyment! Whatever the goal, I believe success comes not just from outcomes but from helping people develop along the way.With experience on both the client and agency sides, I’ve led teams and crafted ambitious strategies for global tech giants like Microsoft, Vodafone, Capgemini, TCS and Colt Telecom, as well as rising fintech stars such as TeamViewer, WalkMe, and Exclaimer. My approach goes beyond marketing, focusing on mentoring, teamwork and close collaboration with sales, product and senior leadership teams to ensure marketing plays a key role in driving overall business growth.Two career highlights include building Tidalwave from a small agency into the largest independent technology agency in Europe in the early 2000s, working with some of the biggest tech brands on the planet. The second was leading a purpose-led strategy for the mobile industry on behalf of GSMA between 2016 and 2020, mobilising a global team of 60+ wonderful people and earning the recognition for excellence from the United Nations and global leaders.
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Managing PartnerRooster PunkLondon, Gb
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Chief Client & Growth OfficerRooster Punk Nov 2020 - PresentLondon, England, United KingdomBuilding great teams and giving brand leaders the confidence to grow. Making marketing accountable by delivering genuine differentiation and ambition. B2B Agency of the Year 2021#HumanizingB2B.
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Chief Marketing OfficerGlobal Enabling Sustainability Initiative (Gesi) Sep 2020 - Oct 2022London, England, United KingdomI'm delighted to have taken a leading role with GeSI to galvanise the ICT industry, partner with institutions and establish a credible platform to influence policy and regulation to support a better future. The Digital with Purpose Movement was launched in 2020, leading to the inaugural launch of a global sustainability event in Lisbon, Portugal in September 2022. Attended by leaders across the ICT industry, government ministers, policy makers, regulators and leaders across the sustainability sector, Digital with Purpose continues to accelerate the role technology is playing in meeting the UN SDGs. -
Purpose-Led Brand & Marketing Consultant, Cmo, Global Marketing DirectorSelf-Employed Mar 2020 - Aug 2020London, England, United KingdomWith an exceptional track record as a driving force and creative strategist, I have considerable b2b experience, consulting and implementing fresh thinking for some of the biggest and most ambitious global brands across the technology, mobile and extended ICT sector. More recently, I have become a leading voice on purpose-led strategies, having achieved significant transformation with the mobile industry, the GSMA and a number of global mobile operators using specific trust and reputation metrics while aligning to the UN Sustainable Development Goals. I am currently consulting with a number of organisations, tackling industry challenges such as climate change, and building purpose-led strategies working with UN Agencies, NGOs, institutions and media providers.• Expertise in leading multi-disciplinary teams with a clear vision and building a ‘best-in-class’ culture that meet and exceed performance goals.• Expertise building a data and insight based culture to track customer experiences and preferences to inform customer engagement strategies, create value and drive loyalty.• Expertise in communication and advocacy campaigns to position mobile operators as leading the way using new technology and mobile innovation to create a better future for communities in developed and developing countries www.caseforchange.com• Expertise in managing senior internal stakeholders, digital media, community engagement, media relations, content as a strategy and driving innovative communications strategies to affect behaviour change and social norms.
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Senior Marketing Director & Head Of Mobile Industry Purpose ProgrammeGsma Jun 2016 - Mar 2020London, United KingdomSenior business and marketing leader responsible for successfully achieving the Mobile Industry Board and GSMA Programme KPIs. Received industry, United Nations and global leadership recognition for creating a purpose-led strategy to galvanise the mobile industry by addressing trust and reputation challenges. Managed marketing team of 40+ people across 5 continents.Achievements:• Demonstrably improved trust and reputation of the Mobile Industry and MNOs for three years in a row by launching purpose-led strategy: #Connecting Everyone and Everything to a Better Future.• Implemented change programme across global & advocacy marketing, exceeding KPIs for 3 consecutive years.• Exceeded Advocacy Events revenue and delegate growth yoy, including the prestigious Ministerial Programme at MWC Barcelona. Delegate feedback targets exceeded.• Achieved global recognition & publicity with mobile industry ‘movement’ to demonstrably accelerate mobile impact on Climate Action, Digital Identity, Gender Equality and Big Data for Humanitarian Disaster.• Launched award winning #CaseForChange campaign, educating over 48 million consumers and business influencers (www.caseforchange.com).• Secured high profile Public Private Partnerships: NSPCC, UNDPi, UNF, MasterCard & GPSDD -
General ManagerCollinson & Iclp Agency Jul 2013 - Jan 2016London, United KingdomIn 2013, I was promoted with a new remit to merge three European agencies within the Collinson Group – ICLP (Loyalty & CRM), Vivid Lime (Digital, Direct & Social) and Cogent Analytics (Data & Analytics) – into one full-service Agency powerhouse.Achievements:• Instigated a significant change management process to integrate employees and management, setting a clear vision with common goals and values.• Successful brand re-positioning and launch within 6 months.• Launch ‘Devoted to You’ employee programme for skills and career development• Growth of core clients including Carlson Rezidor, Adidas, MasterCard, Intel, Hackett and Vodafone.• Double award winners at the Loyalty Awards 2015 for Best Use of Customer Analytics and Best Use of Communications (Inc. Social Media). -
Global General ManagerVivid Lime (Collinson Group) May 2007 - Jul 2013London, United KingdomIn May 2007, I took an exciting role with the enviable challenge of creating a start-up digital, direct & Social marketing agency. Vivid Lime launched almost immediately, blending digital and performance marketing services with insights and creativity to differentiate client brands and achieve sales. As part of the £600 million Collinson Group, we work with many of the world’s best brands to help them define and execute their marketing, digital and social media strategies.As General Manager, I played a central role in developing the strategic capabilities of the agency, pitching for business and recruiting great talent. In only a short time the quality of our creative, digital and data services culminated in new clients including MasterCard, Vodafone, News International, Merck Sharp & Dohme, Intel, Carlton Rezidor, Disney and Guoman Thistle.
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Managing DirectorExentric Thinking Aug 2004 - Feb 2007Introduced significant business change to modernize the agency and establish a more profitable proposition around the creative, digital and interactive capabilities. Strategy involved the acquisition of 3 small businesses to rapidly enrich our digital and technology proposition across retail and eCommerce. This ensured rapid change, fast acquisition of specialist skills and new clients/revenue. Company was eventually sold. -
Managing DirectorTidalwave May 1999 - Jun 2004As the tech sector boomed, I am extremely proud to have played such a central role at building the UK’s largest Technology & Telco specialist b2b agency. 11th in The Sunday Times Fast Track with billings of over £9 million and 80 staff.Achievements:• Largest “Independent b2b Agency” (Campaign 2003)• Winners of DMA Awards 2000/01 & 2002/03, Computing Awards 2000/01 and ‘Best Technology Agency 2001/02 & 2002/03’ by the European Technology Forum• Expanded business into consumer and launched office in Munich• Hands-on management of Microsoft and Vodafone European accounts• Launched employee programme behind our vision of an ‘Inspiration Culture’
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Marketing Controller - LondonForte Hotels 1997 - 1999London, United Kingdom
Mark Evans Skills
Mark Evans Education Details
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Business & Marketing -
St Joseph'S Ipswich
Frequently Asked Questions about Mark Evans
What company does Mark Evans work for?
Mark Evans works for Rooster Punk
What is Mark Evans's role at the current company?
Mark Evans's current role is Managing Partner.
What is Mark Evans's email address?
Mark Evans's email address is ma****@****lty.com
What is Mark Evans's direct phone number?
Mark Evans's direct phone number is +4420735*****
What schools did Mark Evans attend?
Mark Evans attended Oxford Brookes University, St Joseph's Ipswich.
What skills is Mark Evans known for?
Mark Evans has skills like Digital Marketing, Digital Strategy, Integrated Marketing, Direct Marketing, B2b, Advertising, Strategy, Marketing Strategy, Online Advertising, Marketing, Mobile Devices, Analytics.
Who are Mark Evans's colleagues?
Mark Evans's colleagues are Nathan Downing 🐓, Kate Flather, Harry Child, James Swan, Andrea Allen.
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Mark Evans
Windsor3credit-suisse.com, credit-suisse.com, gmail.com2 +442078XXXXXX
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Mark Evans
West Midlands -
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2haulfryn.co.uk, merea.me.uk -
Mark Evans
Senior Board Executive | Global Operations Leadership | P&L Leadership | Driving Strategic Transformation & Growth | Esg & Sustainability | Talent DevelopmentSilverstone5exel.com, hotmail.com, hotmail.com, dhl.com, dhl.com
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