Mark Evans Email & Phone Number

London, GB

London, England, United Kingdom

Building great teams and giving brand leaders the confidence to grow. Making marketing accountable by delivering genuine differentiation and ambition. B2B Agency of the Year 2021#HumanizingB2B.

London, England, United Kingdom

I'm delighted to have taken a leading role with GeSI to galvanise the ICT industry, partner with institutions and establish a credible platform to influence policy and regulation to support a better future. The Digital with Purpose Movement was launched in 2020, leading to the inaugural launch of a global sustainability event in Lisbon, Portugal in.

London, England, United Kingdom

• With an exceptional track record as a driving force and creative strategist, I have considerable b2b experience, consulting and implementing fresh thinking for some of the biggest and most ambitious global brands.
• Expertise in leading multi-disciplinary teams with a clear vision and building a ‘best-in-class’ culture that meet and exceed performance goals.
• Expertise building a data and insight based culture to track customer experiences and preferences to inform customer engagement strategies, create value and drive loyalty.
• Expertise in communication and advocacy campaigns to position mobile operators as leading the way using new technology and mobile innovation to create a better future for communities in developed and developing.
• Expertise in managing senior internal stakeholders, digital media, community engagement, media relations, content as a strategy and driving innovative communications strategies to affect behaviour change and social.

London, United Kingdom

• Senior business and marketing leader responsible for successfully achieving the Mobile Industry Board and GSMA Programme KPIs. Received industry, United Nations and global leadership recognition for creating a.
• Demonstrably improved trust and reputation of the Mobile Industry and MNOs for three years in a row by launching purpose-led strategy: #Connecting Everyone and Everything to a Better Future.
• Implemented change programme across global & advocacy marketing, exceeding KPIs for 3 consecutive years.
• Exceeded Advocacy Events revenue and delegate growth yoy, including the prestigious Ministerial Programme at MWC Barcelona. Delegate feedback targets exceeded.
• Achieved global recognition & publicity with mobile industry ‘movement’ to demonstrably accelerate mobile impact on Climate Action, Digital Identity, Gender Equality and Big Data for Humanitarian Disaster.
• Launched award winning #CaseForChange campaign, educating over 48 million consumers and business influencers (www.caseforchange.com).

London, United Kingdom

• In 2013, I was promoted with a new remit to merge three European agencies within the Collinson Group – ICLP (Loyalty & CRM), Vivid Lime (Digital, Direct & Social) and Cogent Analytics (Data & Analytics) – into one.
• Instigated a significant change management process to integrate employees and management, setting a clear vision with common goals and values.
• Successful brand re-positioning and launch within 6 months.
• Launch ‘Devoted to You’ employee programme for skills and career development
• Growth of core clients including Carlson Rezidor, Adidas, MasterCard, Intel, Hackett and Vodafone.
• Double award winners at the Loyalty Awards 2015 for Best Use of Customer Analytics and Best Use of Communications (Inc. Social Media).

London, United Kingdom

In May 2007, I took an exciting role with the enviable challenge of creating a start-up digital, direct & Social marketing agency. Vivid Lime launched almost immediately, blending digital and performance marketing services with insights and creativity to differentiate client brands and achieve sales. As part of the £600 million Collinson Group, we work.

Introduced significant business change to modernize the agency and establish a more profitable proposition around the creative, digital and interactive capabilities. Strategy involved the acquisition of 3 small businesses to rapidly enrich our digital and technology proposition across retail and eCommerce. This ensured rapid change, fast acquisition of.

• As the tech sector boomed, I am extremely proud to have played such a central role at building the UK’s largest Technology & Telco specialist b2b agency. 11th in The Sunday Times Fast Track with billings of over £9.
• Largest “Independent b2b Agency” (Campaign 2003)
• Winners of DMA Awards 2000/01 & 2002/03, Computing Awards 2000/01 and ‘Best Technology Agency 2001/02 & 2002/03’ by the European Technology Forum
• Expanded business into consumer and launched office in Munich
• Hands-on management of Microsoft and Vodafone European accounts
• Launched employee programme behind our vision of an ‘Inspiration Culture’

London, United Kingdom

Ba (Hons), Business & Marketing

Education record