Mark Fleming Email & Phone Number

Paris, France, FR

Leadership of North America Insights and Analytics functions covering all 3 Sanofi GBU's (Specialty Care, General Medicines, and Vaccines). Providing strategic input to support commercial go to market via primary market research, marketing sciences, and strategic forecasting.

Paris, France, FR

Leadership of US Specialty Care Commercial Strategy and Insights Function focusing upon driving data driven decision making and predictive analytics:-Primary Market Research-Forecasting-Marketing/Data Sciences

Paris, France, FR

Leadership role within Sanofi Genzyme's Digital organization responsible for driving analytics and insights on digital platforms.-Creation of Sanofi Genzyme's data,analytics, and AI/ML roadmap-Lead creation of next generation of solutions (AI/ML, BI)-Spearhead efforts to create insights, measure and improve our Digital Therapeutics, Patient Support, and.

Paris, France, FR

Lead for Veeva CRM, Promotional Speaker Programs Systems, Field Reporting, Field Communications, and Training/Change Management for MS, Oncology, Immunology, Rare Disease, and Rare Blood Disorder Therapeutic Areas-US representative for Sanofi Global Customer Engagement Council-Let US Operations Covid Response

Paris, France, FR

• Spearhead Omnichannel CRM, Field Helpdesk and Hardware, Reporting, Promotional Speaker Programs (2016+), and Digital Sales Aid systems
• Major Achievements:
• Oversaw 2 major operational offshoring transitions with minimal transitional impacts and 1+ million savings
• Currently leading a operational process and ticketing project across sales operations/ITS, focusing on applying data drive techniques to optimize processes, decrease costs, and increase internal customer satisfaction.
• Led Veeva CRM implementation (2017 rollout) -In addition to base CRM, cross-functional lead for Pull-Through Automation SFDC/Big Data platform providing workflow based communication, targeting, analytics, omnichannel.
• Reset strategy upon inheriting promotional program group (terminated onerous vendor agreements and applied six sigma principles to a series of faulty internal processes)

Paris, France, FR

• Responsible for operational deployment of sales organization
• Targeting, Call Planning, and Alignments, SFA System, Field Helpdesk and Hardware
• Major Achievements:
• Led/executed operational portion for re-structuring of the entire US sales organization (9 sales teams, 792 displacements), developed end to end process from scratch
• Stabilized SFA system after inheriting problematic rollout (36 critical issues resolved in 6 months)
• Core team member in off-shoring project, including vendor selection process; led transition/build-out of capabilities for operations functions.  Led team through substantial gap in resources due to unanticipated.

Paris, France, FR

• Responsible for all analytics within Cardiovascular, Metabolism ('07 onwards), and all US Pharmaceuticals (’09 onwards)
• Major Achievements:
• Participated in launch planning, sales force sizing, and development of post launch US/Global executive tracking for Multaq
• Innovative predictive targeting solution developed for Multaq SF expansion to identify prospective writers
• Led development and execution of local area planning process (Local P&L’s/initiatives)
• Developed standardized ROI methodology (for entire company); implemented Excel/SAS tool for use by non-technical field users to enable uniformity of results

Paris, France, FR

• Main point of contact for CV Sales teams (operational support) and Marketing teams for analytics
• Integrated Lovenox team into Sanofi operational systems and processes; led Plavix 2005 forecasting process due to major gap in forecasting team resources.

• Sole resource for physician level managed care data; supported managed markets, sales, and marketing.
• Standardized managed care Rx and Formulary reporting
• Led development of SAS warehouse for managed care analytics
• Analyzed impacts of formulary status upon product share across therapeutic areas; focus was profitability of narrowing managed care organizations’ formularies.

Raleigh, North Carolina, US

• Associate Manager (8/02 – 5/03), Manager (5/03 – 10/04), Promotion Analytics
• Supported consulting services for 7 of HPR’s largest clients (lead for two). Led large scale projects (focused in analysis design, RFPs, data requirements and processing, quality assurance, and presentation of results)
• Led analysis of multiple co-promotion deals relative to sales force size, product portfolio overlap, and reach/frequency objectives on direct sales profit
• Forecasted future product demand using a combination of historical promotion response analyses, ARIMA forecasting techniques, and both primary/secondary market research data in supporting a major client with sales.
• Provided marketing analytic support (segmentation, ROI, and promotion response) for mid and large pharmaceutical clients
• Performed physician market segmentation to differentiate physicians into distinctive groups based on prescribing behavior to better understand segment specific promotion response and overall market dynamics.