Mark Ford Email & Phone Number

London, GB

London, GB

Responsible for the AllSaints & John Varvatos CRM growth strategies and multi-channel operational roadmaps for the UK, US & EU. Ensure plans have the right focuses to deliver trading KPI’s & business-wide objectives. The CRM team's purpose is to deliver the most compelling relationship our customers have with a fashion brand. AllSaints CRM revenue was up.

London, GB

Led a review of CRM capabilities against a best practice framework. Presented the C-Suite business case and secured approval to onboard a new CRM platform, Emarsys.Hands-on business lead during the 4 month onboarding of the new platform, including customer data integrations.Delivered AllSaints first Ai product recommendations, creating highly.

GB

Delivered the first view of incremental performance for two loyalty programs. Business lead in delivering resulting recommendations to close one program, and renegotiate the contract with the other, reducing costs by 66%.Defined profitable customers segments, and an omni-channel communications plan to recognise & reward customers via exclusive content..

London, London, GB

This role had an acquisition focus. I drove profit from external databases, by identifying prospects through profiling, targeting & segmentation; the same techniques I’ve used in CRM, to drive profit from existing customer databases. I developed and executed the direct marketing strategy. In 2015 I acquired 174,476 new customers. The respective figure in.

Bromley, Kent, GB

• Responsible for the database growth strategies for 7 Direct Line insurance products and managed a £9m annual budget.
• To deliver CRM objectives of increasing LTV’s and retention, I developed two core strategies; i) increase the proportion of multi product holding customers through cross sell and ii) build brand preference, through.
• i) Policy renewal dates are key to effective cross sell. I therefore successfully built a business case and secured a £1m budget, to outbound existing customers, to capture this data. The proportion of the base with.
• ii) Developed a series of emails, focused on incident prevention e.g. flood advice for at risk areas ahead of forecast rain. This trigged content drove a 3% increase in retention in the test group, and was rolled out.
• Successfully launched the broader customer journey from scratch; welcome, re-activation, and ‘post purchase & post claim’ surveys were delivered. These surveys were key in identifying issues and un-met needs, which.
• Managed & developed a team of 3 Execs to deliver robust testing matrixes comprising high volume, on & off line, acquisition & CRM campaigns.

Norwalk, CT, US

I drove repeat spend from the Halfords store card base. By enhancing the relevance of products and price points to the target audience, I increased monthly repeat sales penetration from 15% to 22%.

Ba (Hons), Marketing

Diploma Of Direct Marketing, Direct Marketing

Business Finance Diploma, Marketing