Mark Franks Email and Phone Number

All forms of property management for government, commercial and private businesses.Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and business growthBusiness plan & sales strategy development.Securing government and private sector contracts Expansion of business practices and expertise through consultation with current and potential customersDevelopment of comprehensive OH&S policies and procedures for each customer and job type. Ensuring these policies and procedures are implemented and tracked on site by all employees as well as reviewed on an ongoing basis.Develop, maintain and implement staff training manuals and sessions on a regular schedule

Manage the day to day operation of a self-contained accommodation business and maintain 4 star rating.Brand development, web site traffic growth, and advertising revenue.Developed brand strategy and statistics systems.Development and implementation of a direct on line booking site and linkages with key accommodation booking sitesBusiness plan & sales strategy development.Co-ordination of Marketing Plans with key accommodation booking sitesImplementation of OH&S practices covering all areas of the operation in co-ordination with local government requirements and industry requirements Comprehensive database management of customers for use in direct marketing programs.

Responsible for the management of the Away From Home (Foodservice) Sales & Marketing functions and the delivery of financial objectives.This business included all aspects of the AFH business including Distributor, Quick Serve Restaurants and Ingredient customers.Linkage and co-ordination between AFH Sales & Marketing functions, Marketing Plans and Sales Strategies.Alignment with total company Sales & Marketing Plans and Sales Strategies Development and implementation of a sustainable, profitable restructure and growth plan for the AFH total business (Commenced, in part, in previous position as Commercial Project Manager)

Reporting to the Managing Director and responsible for nominated Commercial strategic projects.Manage, liaise with and co-ordinate all functional Project Managers, Category Leaders and other Business Unit functions to influence project outcomes in line with the overall Commercial Business Units objectives.Established and led the Australian Operations Restructuring Roadmap, the project structure and project processes required. Tracked and reported on progress, achievements and provided recommendations to address roadblocks directly to the Board of Directors.Identification and establishment of business projects teams and their linkages with the Commercial Business was a critical component of this role.Established 'The Project Office' as the central hub for all projects for Kraft Australia.While directing projects, the establishment of close working relationships with all stakeholders and functions was critical to ensure the delivery of financial and timetable targets. Leadership of a cross functional team to review and provide recommendations on the Processed Cheese business by the end of 2007Leadership of an Away From Home (Foodservice) project to deliver sustainable and profitable growth (Completed in proceeding role as Manager, Away From Home).

This appointment was in addition to the Business Director's role.Developed and implemented a Kraft/Nabisco business integration project incorporating all aspects of Kraft, KSA and the Distributor operations.As a joint venture with our major distributor (Kraft was the majority shareholder) this role was accountable to both the Kraft Board of Management and the Joint Venture Board.Accountable for production, forecast delivery and financials of the manufacturing facility for all Middle East operations(based in Saudi Arabia) as a whole Responsible for the manufacturing facility and its management team.Accountable for the financials and delivery of the Nabisco Sales and Trade Marketing activities in KSA.Implemented a Resource Deployment Project that delivered a 25% increase in the number of Van Sales people our Distributor employed to address distribution of biscuits in KSA.Implemented a project to immigrate the Nabisco Management Team from JV employees to Kraft employees by 2005. This was successfully completed.

Business Director, Kraft Foods Saudi ArabiaKraft business financials and results in KSA (Kingdom of Saudi Arabia) during a 3 year assignment.Responsible for all aspects of Kraft's business involvement in KSA involving Government, Distributor and Kraft team management.Responsible for the Kraft Management team and the Sales and Trade Marketing activities and program execution.Establish and maintain close working relationship with all levels of 2 Distributor management and sales teams responsible for the supply and distribution of Kraft products in KSAEnsured the linkage, co-ordination and execution of Kraft Sales & Marketing business plans and via the KSA Kraft Management team and the Distributors Management teams.Responsible for the accurate forecasting, ordering and delivery of all Kraft products into KSA to meet Sales planning and promotional requirements through alignment and co-ordination of both Kraft and Distributor Management teams (All Kraft products were imported). Developed, implemented and managed a joint Kraft and Distributor Management Resource Deployment Project on increasing the Distributor van sales teams to meet growth, distribution targets and the inclusion of Nabisco Products into our portfolio. This project was delivered in full with the Distributor investing a further 25% increase in their van sales team by the end of 2003. I Received a Kraft General Manager's Award for this project in April 2004implemented an integration project when Kraft acquired the Nabisco Middle East business which included the manufacture and distribution of Nabisco products. The planning and management of the relocation of the Kraft Management Team and office from KSA to Bahrain in 2004 due to terrorist attacks in Saudi Arabia (During the 2nd Gulf War). I received an ABCD Award (Above & Beyond the Call of Duty) for this in May 2005.

Role established to develop and manage strategic business development projects for the total Australian Sales Division reporting directly to the Sales Director.Development of overall departmental objectives and strategies as well as major strategies that required industry and/or cross functional analysis and planningContribute to ongoing sales growth through the co-ordination and development of integration/divestment plansInitial 12 month project entailed participation in the Company Integration Team for Lanes Biscuits (Nabisco) following the Kraft acquisition.Responsible for leadership of the Australian Sales Integration Team incorporating all areas of Management, Account and Field Teams, systems & processes, offices and resources.Total team (Kraft & Nabisco) integration was achieved on plan and on time by September 2002Established the Kraft Call Centre and Tele Sales team to facilitate the direct store ordering and delivery functions for the Nabisco brands.

Responsible for the delivery of all financial and volume objectives for the Independent Business Group.The Independent Business Group was also responsible for the entire Metcash business including their Foodservice business (Campbell’s Cash n Carry and John Lewis).The successful management of the largest Account team within Kraft was achieved through regular restructure and realignment of resources.The development and implementation of strategic customer partnerships and Business Plan Development.Communication and linkages with the Kraft field team on business objectives and cyclic priorities.Recognised as achieving above industry results from 1998 to 2001Represented Sales as a member of the company Vegemite Category Team.

Responsibility for the Sales and Marketing functions of the Foodservice Distributor Division.Accountable for the financial, volume and business objectives of the Division.Responsible for the development and execution of Marketing Plans targeting End User groups and Key Account Businesses.Responsible for the Account Sales Team cyclic priority programs linking with the overall Marketing Plans.Developed and implemented aspirational Sales Incentives programs that rewarded for exceeding Foodservice business financial results while building a competitive yet cohesive 'One Team, One Goal' focus. Restructured the Marketing and Sales teams focussing on the emerging Distributor National Buying Groups. Established industry leading National Account Manager Structure with customer focussed Account Management teams.Developed industry leading, customer specific Partnership programs incorporating Kraft cross functional expertise and training/information sessions in areas such as MIS (systems & technology) and warehousing and distribution.Participated in Industry Leadership groups establishing strategies and plans to assist the National Buying Groups in establishing systems and processes to address their overall distributor buying and selling objectives.Drove product rationalisation and strategic launches and programs to improve profitability while building Kraft's position as a leading Foodservice supplier to the industry.

Planned, developed and implemented the Trade Strategy Department.Accountable for the financial and business objectives for the delivery of Category and Sales targets.Responsible for all Sales Operational and Planning functions providing a critical linkage between the overall business and Account and Field Business Units.Responsible for the development of Trade Marketing initiatives with the National Account teams.Implemented Category Management alignment with Marketing for the development of Sales Strategies.Managed the overall Promotional budget by account team and individual via allocation, tracking, analysis and evaluation based on compliance with Trade Marketing developed product promotional strategies.Developed Customer aligned Shelf Management initiatives and provided resources and expertise to the account teams both internally and externally.Responsible for involvement of cross functional teams delivering projects such as 'Idea to Shelf' which provided critical paths and defined timetables for the development of new products or programs to the delivery of planned distribution targets at account and store level.

Responsible for all Australian Retail Customers and the customer aligned State Account Teams.Accountable for the delivery of all financial and volume objectives by customer and nationally.Responsible for the execution of Trade Promotional Strategies and the tracking and delivery of positive promotional returns by product and activity.Implemented the model of Account Partnerships and dedicated National Account teams and executed initially with Coles and then rolled out as our key customers nationalised their businesses.Developed the model for bundled trading terms providing a platform for business and brand building initiatives while eliminating conflict in driving business results.

An industry leading restructure with Kraft eliminating State Management while establishing a National Account Management structure with aligned state Account Managers.Responsible for the development of the Wholesalers Business Group and the supporting dedicated state Account teams.Accountable for all financial and volume objectives.Responsible for the development of customer partnership programs and initiatives and their delivery and execution both at National and State level.The Kraft Wholesaler group was recognised by AAW and its members as a model that all suppliers should follow.Involvement in cross functional teams and responsible for the Sales execution of plans and initiatives.Responsible for the Sales integration of the acquired Jacob Suchard business.

Responsible for all aspects of the South Australian Sales BranchAccountable for all financial and volume objectivesManagement and development of all South Australian personnelRestructuring and rebuilding the South Australian team Build and develop partnerships and relationships with all customers

Accountable for the Australian Financial and volume plansAccountable for the allocation and effective utilisation of the Australian promotional budgetResponsible for the development of an Account Manager promotional evaluation processDevelop Promotional Sales Strategies by account and State to maximise incremental volume and margin return and eliminate non effective activity.Alignment with Marketing on consumer activities, product initiatives and launches etc. Communication and direction to Account and Field teams on execution strategies on Marketing driven programsDrive Sales experimentation projects and programs for promotional, POS and new ideas - track, evaluate, adjust and expand where appropriate.Developed and implemented an integrated mainframe Promotional control and evaluation system providing allocation, tracking and evaluation by product, account manager, account, State and National. This system eliminated the need for manual data input by State based personnel and centralised all promotional control and evaluation. It also integrated with all other systems such as Financial, ordering, stock control.Received a Kraft Outstanding Achievement Award for this initiative recognising significant savings in promotional spend and effective use of promotional spend.

Accountable for the financial and volume targets for Key Account customers in NSWManagement of all Key Account customers during the 5 years in this positionAwarded National Creative Achievement Award for the development of an Account Promotional Compliance program.

Responsible for several territories during my 4 years in this position focussing on Distribution, Shelf Management, Promotional and Merchandising.Responsible for the deployment of a team of Merchandisers within my territories.Awarded the National Merchandising Outstanding Achievement Award.

Accountable for the day to day management and training of an Area team of Vendors, Van Sales and Merchandisers.Accountable for the volume targets and effectiveness of each territory.Accountable for the volume targets and linkages with key retail account customers within my Area.

Worked in a variety of roles and sections within The Dept. Of Education & Science and The Dept. Of Navy with my final 18 months as the Manager of the Garden Island Naval Base Control Post responsible for a team of people providing a range of clerical, administration, vehicle and communication services for the civilian and Naval staff located on the base.