Leading a team of 20 across Marketing, Sales, Finance, E-Commerce, Buying, Demand Planning, Category Development, Warehouse & Logistics, building a strong positive company culture. $50 mil Turnover-Ensure the business is profitable at all levels and achieves or exceeds its commercial targets, deliver reliable sales performance, market share & profit projections the company can bank on-Provide direction and leadership, building strategic & commercial plans so that the company can be… Show more Leading a team of 20 across Marketing, Sales, Finance, E-Commerce, Buying, Demand Planning, Category Development, Warehouse & Logistics, building a strong positive company culture. $50 mil Turnover-Ensure the business is profitable at all levels and achieves or exceeds its commercial targets, deliver reliable sales performance, market share & profit projections the company can bank on-Provide direction and leadership, building strategic & commercial plans so that the company can be successful now and is prepared to take advantage of opportunities & challenges of the future-Ensure strong retailer/customer lines of communication and joint market plans, manage high-level relationships and effective partnerships with customers that drive the business forward-Lead operational effectiveness, ensure all costs are controlled, and decisions around resources and areas of investment deliver the effective outcomes-Understanding and preparing for critical business risks, from supply agreements and security of supply to new competitors and natural disaster planning-Champion the Quality & Safety/Wellbeing of the NZ Operations, warehouse & supply chain, and its people in all business locations I developed a 3-year growth strategy & commercial plan across Dilmah NZ, the program +$1.3 mill in retail sales and 25% value share of the total tea market over 3 years. Completed a change management plan o significantly reshape the structure, improve communication and efficiency, building up the team to focus on putting customer outcomes first in decisions. After 25+ years, we transitioned the business away from sales and distribution agreement to bringing critical functions of Sales, Brand Marketing, direct Customer Engagement into the business.This meant setting up direct customer agreements vendor set up with all the major customers—the planning and implementing a new cloud-based inventory & accounting system. Show less

Reporting to the Group Director ANZ (Australia based), I was responsible for the overall performance and delivery of the NZ business. $170m RSV, 90 people, 7 direct reports, 3 channels.Management of Trade Spend budget of $45 mil & P&L of $6 mil•Lead, mentor and motivate a team of 90 across New Zealand, build capability & develop talent •Establish a clear sales strategy and customer growth plans that get buy-in from retailers •Ensure the effective implementation of strategic… Show more Reporting to the Group Director ANZ (Australia based), I was responsible for the overall performance and delivery of the NZ business. $170m RSV, 90 people, 7 direct reports, 3 channels.Management of Trade Spend budget of $45 mil & P&L of $6 mil•Lead, mentor and motivate a team of 90 across New Zealand, build capability & develop talent •Establish a clear sales strategy and customer growth plans that get buy-in from retailers •Ensure the effective implementation of strategic plans across all accounts and channels, accelerate growth across vital non-Grocery channels •Achieve top-line sales targets, and market share targets are delivered, ensure a no-surprises policy •Manage the P&L and cost centres to ensure costs are controlled and accurately account for •Consistently test the team's activity and brand plans, review commercial outcomes, targets for activity plans, effective promotional spend, ensure there is a robust brand and product mix management •Lead & establish robust shopper/customer category plans and understanding to drive category growth •Ensure the team deliver GAP closure plans, ensure the forecast S&OP process is transparent and managed well to provide business direction on resources and no surprises performance projections •Continuously refine/adapt the sales process, including identifying approaches to improve the sales cycle, deliver NPD to market support and contribute the stage & gate go to market process Achieve significant growth (+12% in value) across Cerebos business, moving into the top 25 suppliers by value in 2017 Developed strong NZ centric Cerebos business purpose that ran alongside the total Cerebos (Suntory) purpose that focused the team and drove fantastic results and growth. The team support bought in and took ownership of the NZ strategy and results. Delivered joint business plans across PEL & FSNI that leveraged our brands and grew market share, adding 4% to the bottom line Show less

Lead a small team of 4 across all categories and channels. I worked across Tea, Coffee (Instant, Fresh, PODs), Beverages, Sauces, Herbs & Spices, Pickels, Condiments, Gravy, Desserts, Jellys $170 mil RSV. •Integrated business planning, strategic planning, category plan, the budget processes, presentation of analysis and insights at exec level, high-level business partnering. •Manage financial performance, understand key drivers to optimise the P&L, implement commercial tactics… Show more Lead a small team of 4 across all categories and channels. I worked across Tea, Coffee (Instant, Fresh, PODs), Beverages, Sauces, Herbs & Spices, Pickels, Condiments, Gravy, Desserts, Jellys $170 mil RSV. •Integrated business planning, strategic planning, category plan, the budget processes, presentation of analysis and insights at exec level, high-level business partnering. •Manage financial performance, understand key drivers to optimise the P&L, implement commercial tactics, drive and control compliance and governance •Develop pricing strategies, review financial business cases, tenders and customer opportunities •Support Sales & Marketing teams review business results, forecasting, budgeting, P&L and account plans •Work directly with Marketing teams to validate NPD, product costing and market pricing •Support Retail & Foodservice tenders, bids, contract proposals from a pricing, profit, and strategy perspective • Partner with the business by conducting analysis and providing commercial insights, prepare modelling and ad-hoc analysis to generate insights for decision making I was tasked with providing commercial leadership to accelerate the growth plans of the sales & marketing teams. Brining NPD through the stage & gate process faster, evaluating risk vs opportunity. Successful support key tenders for key business like Mc Donalds, BP Wild Bean café, Z café, government, and private label tenders. Show less

Led a team of 2 Account Managers & worked with a Field Sales Manager, 15 reps & 35 merchandisers. I was tasked to achieve an annual sales budget of $32 mil and effectively manage, track and account for a trade spend budget of 9.6 mil. I moved across to the Foodstuffs Account, looking after FSNI & FSSI after success in the Woolworths NZ (PEL) account. We drove significant growth (+6%) in the most prominent customer Foodstuffs NI & SI, turned around the head office… Show more Led a team of 2 Account Managers & worked with a Field Sales Manager, 15 reps & 35 merchandisers. I was tasked to achieve an annual sales budget of $32 mil and effectively manage, track and account for a trade spend budget of 9.6 mil. I moved across to the Foodstuffs Account, looking after FSNI & FSSI after success in the Woolworths NZ (PEL) account. We drove significant growth (+6%) in the most prominent customer Foodstuffs NI & SI, turned around the head office relationship, initiatives that improved directly to store sales, improved promotion strategy & pricing. •Consistently build core range strength through lifting market distribution, improving range classification •Ensure the national sales teams are focused on key priorities and results are reviewed to maintain profitability •Develop joint business plans in crucial categories and explore business development opportunities with key retail groups. Plan and prepare category reviews and utilise category insights to influence outcomes •Monitor portfolio performance in each account and implement plans where necessary for improvements, Understand stakeholder's needs and demonstrate creativity to deliver sales solutions •Manage trading terms and sales spending so that investment is optimised Show less

Led a team of 2 Account managers and VMI buyer across the Woolworth’s NZ channel I was tasked to achieve a sales budget of $27 mil and effectively manage, track and account for trade spend budget of $6.7 mil to drive sales •Strategically develop annual wine category reviews, build plans with retailers to grow the category and constellation brands market share •Achieve annual budgeted Woolworths NZ sales and market share targets, within trade spend limits •Delivery of monthly… Show more Led a team of 2 Account managers and VMI buyer across the Woolworth’s NZ channel I was tasked to achieve a sales budget of $27 mil and effectively manage, track and account for trade spend budget of $6.7 mil to drive sales •Strategically develop annual wine category reviews, build plans with retailers to grow the category and constellation brands market share •Achieve annual budgeted Woolworths NZ sales and market share targets, within trade spend limits •Delivery of monthly sales performance to forecast and budget •Conduct Qtrly business reviews with key decision-makers, resolution of business issues •Deliver outstanding NPD Presentations and Briefings, achieve launch targets ranging, base distribution, promotional frequency in line with strategies •Monitor performance and compliance to an agreement, taking corrective action where appropriate •Work with the National Field Sales Manager to deliver store specific business plans and measure performance against set standards •Provide accurate promotional forecast information, working with the demand and Production Planners to ensure the correct baseline and promotional volumes are forecast and produced Led the negotiation of new trading terms across Progressive as well as initiatives included Net Net pricing changes that transformed operational efficiency and led to sales growth of +10% in 2012 Managed the successful launch of two brands to market, People & Kim Crawford Chosen to attend corporate brand and category planning sessions in the US with the Constellation brands US team. Work on building and upstanding the Dunnhumby customer data and category management process Show less

I worked across 5 categories Paper Towel, Toilet Tissue, Facial Tissue, Intimate Hygiene and Feminim protection 250 mil RSV•Responsible for reporting and analysis of available market data, using IRI, Neilson and BI data sources, developing KPIs & dashboards to measure performance •Develop category growth strategies, deliver shopper marketing programs (trade activation) drive category strategy with marketing brand plans. •Take complete ownership of category NPD plans, Stage &… Show more I worked across 5 categories Paper Towel, Toilet Tissue, Facial Tissue, Intimate Hygiene and Feminim protection 250 mil RSV•Responsible for reporting and analysis of available market data, using IRI, Neilson and BI data sources, developing KPIs & dashboards to measure performance •Develop category growth strategies, deliver shopper marketing programs (trade activation) drive category strategy with marketing brand plans. •Take complete ownership of category NPD plans, Stage & Gate process, bring NPD to market across all sales channels to deliver finical and market share targets •Support sales & marketing teams with insights planning on category reviews and future state of category for long term brand planning •Recommend and implement marketing activities (planning, development, and execution) in a manner that delivers against commercial objectives •Effective communication & influencing skills, with the ability to translate messages across a variety of crucial stakeholder •Monitor and analyse the market performance and market trends of your ranges•Champion the consumer; putting them at the heart of all you do - uncovering key insights which you put into action Led the brand & category plans for the intimate hygiene category, focusing on Libra & Tena brands in NZ. Drove significant growth and brand positioning, especially in the bladder weakness segment. There was a vast amount of consumer need state research required as part of this role and well versed in panel research quantitively & qualitative. Developed consumer activity and communications plan to drive usage of Handee paper towel, drove campaign of new usage opportunities and education of consumers on new ways to use a paper towel. The “Handee Is Handee” campaign drove significant brand growth as well as increased the overall category. Show less

In this role I managed a diverse portfolio across 7 categories within Progressive Enterprises, leading sales strategy, operational performance and the successful implementation of new product launches. Responsibilities included competitor monitoring, performance reviews, field sales training, Present fact-based category reviews, depth shopper insights, Achievement of all financial budget targets, NSV, Trade Spend, EBITDA, Leading small account team and communication with key… Show more In this role I managed a diverse portfolio across 7 categories within Progressive Enterprises, leading sales strategy, operational performance and the successful implementation of new product launches. Responsibilities included competitor monitoring, performance reviews, field sales training, Present fact-based category reviews, depth shopper insights, Achievement of all financial budget targets, NSV, Trade Spend, EBITDA, Leading small account team and communication with key stakeholders• Deliver key commercial outcomes for the business be an active part of the NZ lead team• Develop and lead the delivery of the strategic direction for the portfolio to maximise sales, profit, customer satisfaction in the channel• Manage the P&L for the account & field teams control budget and team resources• Ensure accurate forecasts process in place, drive GAP analyses and GAP closure plans across the team for the channel Show less

• Managing the Progressive banner to deliver to the company targets and meet customer expectations, forecast for sales and promotions• Developing an aligned strategic sales plan, activity and monitoring progress• Lead the S&OP process from forecasting to inventory management• Contributing to the NPD roadmap, aligned to Company goals and strategy

• Strategy and Planning - create and lead territory plans across the region for all supermarkets and buying groups identify value and opportunities• Commercial Management - monitor sales target progress, ensure optimal promotional plans, distribution activity for profitable market share• Customer Relationship Management - develop and maintain strong commercial relationships ensuring we remain, brand leaders,

• Develop and maintain strong business relationships with regional customers, annual territory account plans for achieving budgeted sales.• Bring wine into the supermarket, with the change of laws and removal of Sunday trading restrictions. • Be the wine expert for On-premise capturing wines list and first pour bar listings, public speaking with wine groups large or small• Manage a team of 15 merchandisers to provide merchandise services

Management Graduate Study 4 Yr Programme • 4-year study program covering accounting, finance, staff management, marketing, sales optimisation, Overseas markets, operations, information systems, policy and strategy.• In addition to studying papers and assignments we needed to work for 3 months in each department grocery, produce, meat, deli fresh, bakeryGraduated with in-house Management Diploma instead of attending University. Unfortunately not cross credited