Mark Friedlander Email & Phone Number

Malvern, Pennsylvania, Us

I spearhead the Triple-I's media relations and member outreach in Florida, as well as handle media relations with national and regional outlets across the U.S.. I also serve as an insurance industry spokesperson for broadcast, digital and print outlets. Additionally, I lead the Triple-I's weekly all-industry member media briefings and numerous corporate initiatives. I also head the company's Atlantic hurricane season communications program.2021/2022 earned media highlights include: The Washington Post, The New York Times, Bloomberg, CNN, Fox Weather, Associated Press, Reuters, National Public Radio, NBC News, ABC News, CNBC, Newsy, Orlando Sentinel, South Florida Sun-Sentinel, Miami Herald, Tampa Bay Times, Palm Beach Post, USA Today Florida Network, Dallas Morning News, WRC, WSOC, WINK News, News6 South Florida, WPLG, WPEC, News4Jax, WJCT, WLRN, WIOD, Action News Jax, Suncoast News Network, Spectrum News 13, Bay News 9, WESH, WKMG, WPBF, WPTV, WHTR, WFLA, WFAA and WWSB.

Malvern, Pennsylvania, Us

I spearheaded the Triple-I's Florida media relations and member communications in the Sunshine State.

Tampa, Florida, Us

I provided marketing communications support on a wide array of internal and external initiatives to help move the IBHS agenda forward, as well as expounded real-world applications of the nonprofit organization's research. Among the highlights: Generated extensive market exposure at national and local levels via strategic earned media (digital, broadcast, print) to support IBHS outreach. This included: -- Hurricane Florence and Hurricane Michael-- 2018 Rating the States Residential Building Codes Report -- Hurricane Harvey Wind Damage Investigation Report-- Atlantic Hurricane Season Risk Mitigation Resources-- FORTIFIED Home Volume Awards-- FORTIFIED Commercial first-ever U.S. certifications-- Foley (Ala.) Roof Aging Farm Implementation-- Business Continuity Planning Workshops and FORTIFIED Training Programs Spearheaded outreach to independent insurance agent state and national associations. Developed content for build-out of new FORTIFIED Home/FORTIFIED Commercial website. Supported implementation and content development for new SharePoint 365 employee intranet. Produced series of member videos to highlight key findings of IBHS Research Center weather peril demos.

Jacksonville, Fl, Us

Led corporate communications and marketing functions for $1.2 billion "A" rated property/casualty mutual insurance holding company that offers its products exclusively through independent agency distribution channel. Had oversight for: employee communications, executive communications, customer communications, product marketing, technology solutions marketing, reputation/brand management, corporate social responsibility/cause marketing, digital/interactive media, social media, public relations (company spokesperson), web presence (employee intranet, public website, agent portal, newsroom) and multimedia. Additionally, I chaired the company's annual United Way campaign.Accomplishments include:-- Spearheaded customer-centric B2B and B2C marketing communications strategies to support organization's sales production goals, generating sustained double-digit premium growth (sales).-- Developed multi-channel integrated marketing communications programs to support new product and tech launches, as well as M&A.-- Produced impactful Annual Report, earning 5 Insurance Marketing & Communications Association (IMCA) Showcase Awards, including 3 Best of Show.-- Led all human resources communications, including change management.-- Implemented proactive public relations strategy, enhancing company's brand in marketplace and generating positive media exposure via earned media.-- Positioned organization as industry champion of independent agents and Trusted Choice.-- Initiated corporate social responsibility/cause marketing strategy to position company positively in communities where our employees work and live.-- Pioneered award-winning public-private partnership with University of North Florida College of Education and Human Services and Woodland Acres Elementary School in Duval County, Fla.-- Created impactful multimedia productions, including quarterly series of CEO updates to independent-agent customers and employees.

Minneapolis, Mn, Us

I served a two-year term as chair of the Insurance Marketing & Communications Association (IMCA) board of directors. IMCA is a thriving international professional industry association with a collective membership representing the insurance and financial services industries throughout North America. The organization is comprised of more than 600 marketing and communications professionals representing over 150 companies in the property/casualty, life and health insurance sectors.During my tenure as board chair, IMCA generated sustained profitable growth following several years of running a deficit, significant membership gains, record-level sponsorship revenue and increased attendance at its annual conference; improved member value with robust new website, more frequent communications, thought leadership webcast series and newly appointed association management firm; enhanced brand via proactive media relations strategy.

London, Gb

Represented one of the top 10 U.S. financial services holding companies to all financial, trade and general media; collaborated with business unit marketing teams to ensure a consistent and strategic approach company-wide; spearheaded proactive media relations strategy to offset negative marketing exposure of settlements with state attorneys general and regulators regarding company's consumer lending practices; and pioneered implementation of best practices and compliance programs to position taxpayer services business as industry leader; acted as primary company spokesperson.

Merrillville, In, Us

Represented Fortune 500 energy holding company to all daily and trade media on corporate issues and opportunities; worked closely with subsidiary communicators to ensure a consistent and strategic approach company-wide; orchestrated media relations strategy to position company positively in regards to ongoing legal, regulatory, environmental and labor union issues; collaborated with investor relations and corporate finance to support financial communications strategy for corporation; produced annual report, weekly internal e-publication and other companywide employee communications.

Spearheaded all internal and external communications functions, and direct marketing programs, for U.S. operations of world's largest professional services firm; pioneered proactive media relations strategy to position organization positively during Enron crisis; acted as regional spokesperson and led crisis management and issues management efforts; collaborated with marketing directors of assurance, business consulting and tax practices to develop strategic marketing communications programs that supported business development efforts targeting clients and prospects; implemented live global series of thought leadership webcasts; spearheaded development of new internet and intranet sites.