Marketing Manager
Eugene, Oregon
Managed Avant’s marketing campaigns, resources, branding efforts and website development.---Managed company brand standards and was responsible for establishing brand consistency across all company products.Conceptualized and designed marketing materials including print and web advertisements, product brochures, banners and company newsletter. Created, designed and tracked email marketing campaigns within customer relationship management system (Salesforce).Preparation for exhibits at local, regional and national conferences, including the design and production of associated marketing materials, ordering and shipping of materials, and booking and tracking travel.Project lead for redesigned company website. Responsibilities included, directing workflow, conceptualization of new layout and design, identifying and hiring contract workers (e.g. photographer and models), coordination and collaboration with other departments (e.g. web/programming and sales), and ongoing content updates within content management system (CraftCMS)Responsible for management of social media channels to promote company products, publicize events and assist the sales team with lead generation.